How to Start My Own Online Shoe Store Business

E-Marketing

Introduction
○ Shoes are one of the demanding product in the market.
○ Nike is consider as one of the leading company in the
international market
○ It’s Headquarter is in USA
○ The mission of the company is to provide inspiration and
creativity in shoes.
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SWOT Analysis
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Strengths Weaknesses
• Low cost of manufacturing
• In-House professionals
• Strong awareness of the company
• Iconic Relationships
• Superior Marketing Capabilities
• Lawsuits
• Poor Labor Conditions in International
• Dependency on US Market
Opportunities Threats
• Emerging Market
• Product Innovation
• Efficient Integration
• Marketing budget
• Foreign Exchange Currency Risks
• Enhanced the competitive Pressure

Target Market
Demographic: The company will target customer between the age of
15-40 in which both male and women will be cover. Youth will be the
target market of company.
Geographic: Market cover by Nike are North America, China,
Followed y Western Europe and other international market.
Psychographic: Nike targets young people who actively love fitness,
sportsmen and sports enthusiasts who continue to be part of their
lives.
Behavioral: Nike insists on how its products give customers a feeling.
Clearly, Nike takes the trend of "If you have a body you are an athlete"
and "If you are an athlete, the products of Nike make you feel athletic
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○ Nike has an objective to enhance its
market share by 15%. It is expected to
be achieving whom eight months.
○ Enhancing it sales volume by 25% in the
upcoming year. It is expected to be
cover in one year
○ Satisfying the shareholders of the
company is the other objective of the
company
Marketing
Objectives
and Goals
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Marketing
Strategies
Product: Nike will sell sneakers, clothing as well as sporting gear. Running Shoes is the main focus for
the company.
Place: Multi branded retailers as ell as special Nike shops around the world sell Nike sneakers.
Price: it will adopt vertical pricing management where consumers are active on various level of markets.
Promotion: Nike is premium brand that offer well designed as well as pricey goods. Therefore, the
company will adopt e-marketing method that will help in covering maximum number of consumers.
People: Markets are really important to Nike's growth, as the organization mainly relies on the niche
markets because it is important to consider Nike's needs of goods to create more sales.
Process: Nike's service delivery to the consumer is a very effective mechanism and program, as it
provides a wide sales chain, simple and easy manufacturing processes and the highest quality of the
services.
Physical Evidence: Nike's brand identity is so strong that a name pops into the heads of its consumers
as you talk of sports and it is Nike.
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Marketin
g
Channels
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Content Marketing Social Media Marketing Email Marketing
SEO Display Advertising

Summary
It can be noted from the aforementioned study that
Nike is one of the world's leading firms. The business is
supposed to make high profits that help it expand
successfully and efficiently on the competitive market.
The business is supposed to achieve high income and
marketing costs should rise as marketing campaigns
are heavily concentrated. However, the company will
get high return from the investment that will be done
on marketing due to the main reason, the level of
increase in competition force the companies to highly
focus over their marketing strategies to attract
maximum number of consumers to the certain extent.
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Thanks!
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References
○ Ahmed, R. R. (2016). „Strategic Marketing Plan of Nike
“. ResearchGate, Indus Institute of Higher Education, 40, 300-450.
○ Childs, M., & Jin, B. (2018). Nike: An Innovation Journey. In Product
Innovation in the Global Fashion Industry (pp. 79-111). Palgrave
Pivot, New York.
○ Furukawa, H., Matsumura, K., & Harada, S. (2019). Effect of
Consumption Values on Consumer Satisfaction and Brand
Commitment: Investigating Functional, Emotional, Social, and
Epistemic Values in the Running Shoes Market. International Review
of Management and Marketing, 9(6), 158-168.
○ Kim, M. (2020). How Phil Knight made Nike a leader in the sport
industry: examining the success factors. Sport in Society, 1-12.
○ Kornum, N., Gyrd-Jones, R., Al Zagir, N., & Brandis, K. A. (2017).
Interplay between intended brand identity and identities in a Nike
related brand community: Co-existing synergies and tensions in a
nested system. Journal of Business Research, 70, 432-440.
○ Mangundap, B. C., Massie, J. D., & Rumokoy, F. S. (2018).
Comparative Research of Consumer Purchase Intention Towards
Original And Counterfeit Product Of Nike Shoes In Manado. Jurnal
EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 6(1).
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