E-Marketing Plan of Jordan Proto Max-720

E-Marketing Plan of Jordan Proto Max-720
Name of the Student:
Name of the University:
Author Note:
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Table of Contents
1. Introduction..............................................................................................................................3
2. Situational Analysis..................................................................................................................3
PESTLE Analysis........................................................................................................................4
SWOT Analysis...........................................................................................................................5
5C Analysis..................................................................................................................................6
3. E-business strategic plan..........................................................................................................8
4. Overview of Jordan Proto-720.................................................................................................8
5. Objectives.................................................................................................................................9
6. E-Marketing strategy/implementation plan............................................................................10
7. Design e-Marketing mix tactics.............................................................................................10
8. Budget....................................................................................................................................11
9. Legal & ethical considerations...............................................................................................13
10. Evaluation plan...................................................................................................................13
11. Conclusion..........................................................................................................................13
Bibliography..................................................................................................................................14
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1. Introduction
Nike is famous for its famous sports shoes. Along with physical store presence, it is now
focussing on developing faster and well-featured website1. In the current e-marketing plan Nike’s
product Jordan Proto Max-720 will be discussed extensively. The website of Nike features this
new shoe, provides various detailed pictures of the shoe along with detailed description. The
shoe’s special feature along with the various happenings associated with the product is
highlighted. The shoe is Nike’s current technology that is lightweight, with flexible textile and
adjustable heel strap for custom fit. In the current e-marketing plan, market analysis for Australia
has been undertaken.
2. Situational Analysis
While undertaking marketing for Jordan Proto-720, a situational analysis of the market will
allow designing a more appropriate plan for the product. Nike does business in various sports
shoes and is world renowned shoe maker. Nike has business spread across the entire world and is
a favourite brand for all types of sports personnel. Though it is a global brand player yet it
experiences tremendous competition from Adidas. In situational analysis PESTLE, SWOT and
5Cs will be undertaken.
PESTLE Analysis
PESTLE is an abbreviated form for political, economic, social, technological, legal and
environmental analysis. A detailed PESTLE analysis for the Australian market is undertaken as
below;
1 Kevin J. Trainor et al. "Integrating information technology and marketing: An examination of
the drivers and outcomes of e-Marketing capability." Industrial Marketing Management 40.1
(2011): 162-174.
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Australia is politically stable country. It is a democratic country, where bureaucrats promote
businesses. There is minimum entry requirement for businesses and tax rebates are also
available. Low bureaucratic control allows business to flourish. Control on website businesses is
minimal with some legislative requirements regarding safety and security.
Figure 1: PESTLE Analysis
Australia has a stable economy with good trades with neighbouring countries. It has a stable
currency system with stable market system. Debts are available at cost affordable rates and
companies are able to easily conduct business in the country. Australia offers the perfect
destination to conduct ecommerce businesses and the market is flourishing with large number of
companies offering their products and services online.
Social and culturally Australia is a leading country. With highly educated, trained and
westernized population. Australia plays varied games in the world which promotes the sale
sports shoes. Product such as Jordan Proto-720 has a lucrative market in Australia. Australia has
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PESTLE
Political
Economic
Social
Technological
Legal
Environmental