The assignment details an E-Marketing project work that focuses on Amazon's online grocery strategy. The study involves preparing a market plan to launch a new product or service in the market, analyzing tools and techniques used to support the business, and projecting the business plan with the use of situational analysis, market and cost analysis, market tools and applications, web enabled supply chain, scope and limitations of digital marketing, and market plan. The document also covers segmentation and positioning strategy, drivers of the industry, web enabled supply chains, scope and limitation of digital marketing, and market tools and application.