E-Marketing Strategy for the Brand/Business (EASYGYM)

1E-Marketing Strategy for the Brand/Business (EASYGYM)
E-MARKETING STRATEGY FOR THE BRAND/BUSINESS (EASYGYM)
By (student names)
[Course Name]
[Lecture Name]
[University Name]
[City where the university is located]
[Date]

2E-Marketing Strategy for the Brand/Business (EASYGYM)
Table of Contents
Section 3: Implementation Plan...................................................................................................................3
3.1 Strategies and Tactics to Achieve your Objectives.............................................................................3
3.1a Design and Usability Factors........................................................................................................3
3.1b Getting Customers Attention –Driving Traffic to the Site: Search Engine Optimization.............5
3.1c Getting Customers Interest, Desire and Action – Driving Traffic to the Site.................................7
3.1d Generating Revenue...................................................................................................................10
Section 4: Customer Service, Relationship and Loyalty Plan............................................................11
Section 5: Time Line for Promotion Strategies..................................................................................14
Section 6: The future.........................................................................................................................15
Reference..................................................................................................................................................16

3E-Marketing Strategy for the Brand/Business (EASYGYM)
EASYGYM BRANDING E-MARKETING LIMITEDLOGIN
HOME | ABOUT | ITEMS | CONTACT US | Search items
Welcome to our online products shop where
we sell our products to our esteemed
customers at a very affordable prices
FEATURED
PRODUCTS
ITEM: ITEM 1
PRICE: $XXX
ITEM: ITEM 2
PRICE: $XXX
ITEM: ITEM 3
PRICE: $XXX
ITEM: ITEM 4
PRICE: $XXX
ITEM PHOTO ITEM PHOTO ITEM PHOTO ITEM PHOTO
Section 3: Implementation Plan
3.1 Strategies and Tactics to Achieve your Objectives
3.1a Design and Usability FactorsKey issues to optimize the design and usability.
There are various key issues that are supposed to be considered in the optimizing the system
design and its usability and they includes the following:
i. Implementation of simplified and functional navigation menus.
ii. Implementing the linear check out processes.
iii. Implementing the clear errors indicators at the checkout.
iv. Implementing a website with fast loading time.
v. Implementing the automated searching options.
vi. Implementing the call of action feature.
vii. Improving the search engine optimization.
Home page wireframe diagram
The e-marketing website will have various web pages that will be linked to each other, however
the website will be having the initial web page called home page and below is the wireframe
diagram indicating its features.

4E-Marketing Strategy for the Brand/Business (EASYGYM)
Brief for website graphic design
The proposed EasyGym e-website is meant to advertise the products to the customers where the
items will be displayed showing their prices and their durability description, however while
developing this website there are various audience who are targeted who includes the men,
women ,children ,and students who will be purchasing various wares including the
shirts ,pullovers, suits, and shoes.
The positioning strategy to be used to advertise the products is by displaying the items on the
home page and link to other items which are not visible on home page , however the displayed
items will have their names, prices and the purchase link.
Content, features, and functionality for the site
The proposed website will have various contents which include:
i. The products names.
ii. Products prices.
iii. The welcome messages texts.
iv. Products images.
However there are various features that are included in the website which includes:
i. Navigation menus.
ii. Searching options.
iii. Menu links.
iv. Shopping cart.
v. Payment gateways.
Among the functions that the system will be having includes the following:
i. System should allow users to login.
ii. System should allow users to create account.
iii. System should display the products prices.
iv. The system should enable the users to add items to shopping cart.
v. System should enable the customers to pay using PayPal, visa card or master card.
Discuss and justify based on your objectives, the positioning strategy, USP and target market
The designing of the proposed system was mainly to add more customers through customer
satisfaction, this is achieved through the positioning strategy where the target customers will be
provided with variety of products versions to choose from, however the unique selling
proposition (USP) will also be applied where there will be series of campaigns to market our
shop products through websites, televisions and news papers, our main target customers are the
men, women and children market.