E-Marketing Plan for eBay

E-Marketing Plan
E-MARKETING PLAN FOR eBAY.
Student’s name
Institution

E-Marketing Plan 2
Table of Contents
Cover Page..................................................................................................1
Table of Contents..........................................................................................2
3.0 Implementation Plan.................................................................................3
3.1 Strategies and Plans to Achieve Your Objectives................................................3
3.1a. Design and Usability Factors......................................................................3
3.1b Getting Customers Attention .....................................................................7
3.1c Getting Customers Interest, Desire and Action..................................................10
3.1d Generating Revenue.................................................................................16
4.0 Customer Service, Relationship and Loyalty Plan................................................17
5.0 Time Line for Promotion Strategies...............................................................18
6.0 The future.............................................................................................19
References................................................................................................20

E-Marketing Plan 3
Section 3: Implementation Plan
3.1 Strategies and Plans to Achieve Your Objectives
3.1a. Design and Usability Factors
Compatibility with different browsers
The number of internet browsers available for customers to use has grown steadily. It is therefore
important for eBay to ensure that the business website can load properly with clarity on all major
web browsers. This ensures that customers using the different browsers are not barred from
accessing the website (Bellamy-Royds & Cagle, 2015).
Incorporation with social media
With the advent of social media, integrating the business website with social media is of
critical importance. This is because social share buttons or links make sharing of information
more convenient and easy (Ananda, Hernandez-Garcia & Lamberti, 2016).
Responsive web design
A responsive website is able to change and adapt its layout in accordance to the screen it
is being viewed with. Website visitors now use others devices like tablets and mobile phones
besides the desktop which was the norm in the past. In fact, users nowadays use their mobile
phones to make online purchases, making a website responsive will take care of these users
(Groth & Haslwanter, 2015).

E-Marketing Plan 4
Reducing loading time
Website visitors are impatient and usually bounce off a website if it does not load quickly
(Jiminez, 2019). If eBay makes the business website load in less time, the company will win and
retain visitors on their website.

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E-Marketing Plan 5
New website Wireframe

E-Marketing Plan 6
Graphic Design of the Website
eBay is an ecommerce website that aims to be the world’s leading online shop where
people go to shop, sell and give. eBay is committed to creating great value and unique product
choices for their customers as well as making a difference to their lives by partnering with sellers
worldwide. These brand values are reflected on the company’s website design. The website logo
closely resembles that of Google, world’s leading search engine which creates the feel that
customers can find anything they want on the site. The placement of graphics and content is
simple and clear to ensure that customers navigate the site easily. Every button on the site is
clearly labeled and relevant information associated to products placed well to ensure that
customers are not misled. The site also uses a simple color code dominated by white. The color
theme is reflected on all pages to ensure a consistent feel for the user.
Content Features and Functionality for Website
Persuasive calls to action
A call to action will persuade visitors to take action when they visit the landing page of
eBay’s website. If eBay makes the call to action clear and active without having to click on the
product, many customers will be able to easily purchase product on the website (Davidson &
Books, 2017).
Well-crafted and attractive headlines
Headlines are the first thing that a user reads. A good headline creates curiosity and
sparks interest in the customer, thereby influencing them to purchase a product or taking the
intended action (Kolsaker, Gortz & Gilbert, 2016).