Implementation Plan on Amazon.

Implementation Plan on Amazon 1
Implementation Plan on Amazon

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Table of Contents
Table of Contents.............................................................................................................................2
Introduction......................................................................................................................................3
Section 3: Implementation plan.......................................................................................................4
3.1 Strategies and tactics to achieve objectives...............................................................................4
3.1a Design and usability factors.....................................................................................................4
Outline the key issues..................................................................................................................4
One paragraph for the graphic design..........................................................................................5
3.1b Getting customer attention.......................................................................................................8
1. List of the search engines, directories and portals...................................................................8
2. Strategies to monitor on search engine optimization...............................................................9
3.1c: Customer interest, desire and action.....................................................................................10
Online promotional strategies and tactics..................................................................................13
Provide the following.................................................................................................................15
A.Mock up of banner ad (Wire frame)...................................................................................15
B.Wire frame diagram............................................................................................................15
C.Copy content for first e-mail letter:....................................................................................16
D.List of the companies..........................................................................................................16
3.1d Generating revenue................................................................................................................17
Section 4: Customer service, relationship and loyalty plan...........................................................18
1. Customer service and customer relationship management strategy......................................18
2. Own strategy..........................................................................................................................18
3. Strategies to generate customer loyalty.................................................................................19
Section 5: Time line for promotion strategies (One year chart)....................................................19
Section 6: The future.....................................................................................................................22
1. New technology and features.................................................................................................22
2. Options...................................................................................................................................22
Conclusion.....................................................................................................................................24
References......................................................................................................................................25

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Introduction
The primary aim of this task is to outline and discuss the implementation plan of Amazon to
design and create a website. In assessment 2, Target market, competitive analysis and marketing
strategies had been discussed briefly. The current report will discuss the usability factors, search
engines, search engine strategies, brand values, target market and directories in which plan need
to be listed. Online promotional strategies and wire frame diagram will also be presented in the
report. The paper would also depict how email marketing and social marketing strategies help in
generating revenue for new site. Customer relationship management strategy, reward strategy
and personalization strategy will also be explained in the task briefly. Amazon will also make a
timeline chart to launch a new website in the global market. Furthermore, the paper will
summarize that how advanced technology and features help in creating a website in the
marketplace.

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Section 3: Implementation plan
3.1 Strategies and tactics to achieve objectives
3.1a Design and usability factors
Outline the key issues
Mobile: It is stated that mobile is used to optimize the design and usability of business’s website.
Smartphone users have entirely and completely integrated apps into their lives. A brand app can,
as such, be an unbelievable investment to maximize and enhance interaction and improve user’s
experience and knowledge. In this way, mobile app shall be taken into account in order to use the
design and usability of business’s website (Bringula and Basa, 2011).
Consistency: To keep website’s navigation reliable and steady, the overall feel and look of
website shall be consistent and effective across all of website’s pages. Color schemes, typefaces,
backgrounds and even the tone of writing are several areas where being steady and consistent
can have a favorable impact of on the usability.
Availability and accessibility: It is noted that Amazon should focus on the availability and
accessibility to utilize the usability and design of website effectively. The basics of accessibility
and availability include server uptime, broken links and mobile responsiveness. One of the
significant reasons is that desktop version of the site is used for both the desktop screens and
tablets (Garrido, Rossi and Distante, 2011).
Figure 1Wire frame diagram

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(Source: Lucidchart, 2019)
One paragraph for the graphic design
Amazon’s core principles and core brand values that everyone acts by own their own include
customer obsession, invent, ownership, simplify, think big, vocally self-critical, dive deep, earn
trust of others, and insist on the highest and effective standards (Urde, et al, 2013). The wide
range of items for sale that the company provides will suggest that they wish to target customers
of all ages from old to the young. The website provides items for every age of people who are
interested to buy products online (Amazon, 2019).
The company will use two types of positioning strategies to design the website. Multi-segment
positioning strategy will be used by the company to cater a wide range of goods and services to
the customers (Lindič, et al, 2011). In today’s era, the online retail giant sells more than 562
million products, appealing to the requirements and needs of a wide range of customer segments.

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The organization can also address and identify the customer demands and desires by
intermittently repositioning of goods and services according to changes in this segment
(Dudovskiy, 2018).
The content, features and functionality for the site are discussed below.
Features
 Mobile compatibility
 Well formatted and effective content that is easy to scan
 Effective and dynamic navigation
 Fast load times
 Good error handling
Content: A content outline is necessary a more detailed and effective version of the sitemap that
is a visual representation of where content will live on new website. The content outline includes
homepage, case studies, blog highlights, and Twitter promo, (Huang and Benyoucef, 2013).
Website functionality: These purchasable extras are developed to enhance and improve not only
the user experience of Amazon’s website but maximize the level of control of the site. With the
maximized functionality, the company has the option for added themes and an image gallery
which can expand and extend the variations with in the creation and design of the website. This
can be done by using an effective positioning strategy and identifying the objectives. Widgets,
mapping solutions and universal searches can help direct and assist the SEO and marketing of
site. The main aim behind this objective is to raise or maximize the traffic to the website by 40%
within a year. Apart from this, the company keeps an eye on the competitors such as Alibaba,
OMG, E-bay and Flipkart to penetrate the market globally (Nvg, 2019). Besides this, positioning