E-Marketing: Principles, Strategies, and Challenges for Spark NZ

This assignment discusses the principles, strategies, and challenges of E-Marketing for Spark NZ, a telecommunications company. It covers the historical background, nature and scope of E-Marketing, and opportunities and challenges faced by the company. The assignment also includes an analysis of the internet macro and micro environment, E-Marketing mix strategies, and the relationship between E-Marketing and brand loyalty. Lessons learned from the investigation are also discussed.