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Assignment on Tesla's Online Strategies

   

Added on  2020-06-03

6 Pages1295 Words90 Views
E-MARKETING

Table of ContentINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1How Social Networks can be effectively used to boost company’s marketing potential byeffectively targeting relevant clients............................................................................................1Critical evaluation of specific target clients and relevance of internet in modern marketingconcept.........................................................................................................................................2CONCLUSION................................................................................................................................3

INTRODUCTIONWhen marketing activities takes place by taking help of internet and electronic gadgets thanit is called as electronic marketing or E-marketing. Tesla is a major car company that is operatingits business operations in United Kingdom. This assignment is based upon Tesla’s onlinestrategies to showcase understanding of use of social networking promotion as well as relevanceof marketing. TASK 1How Social Networks can be effectively used to boost company’s marketing potential byeffectively targeting relevant clientsThere are some points that illustrates usefulness of social media in context of digitalmarketing functions. These elements are stated as beneath: Increased Brand Awareness:- Social media is considered as most cost efficient marketing tool.By executing a prominent social media strategy Tesla company can increase their brandawareness because more than one trillion people all over the world are using social networkingsites and if company places its advertisement on social media then it would be able in fascinatingmore number of person as buyers of Tesla corporation’s cars. More Inbound Traffic:- When company promotes their brand on social networking sitesthen it will be able in becoming eye candy in marketplace but to avail this effectiveness Teslamust formulate appropriate strategies for using this tool as their marketing method becausewithout strategy it will create inbound traffic. Improved Search Engine Ranking:- To improvisation of search engine ranking companycan use search engine optimisation tool because posting on social media might get site traffic. Toget continue positive results then company need to revolutionise their site traffic so that morenumber of people could search and surf the Tesla’s site. Higher Conversion Rates:- By taking help of social media sites company can grab moremarket opportunities as use of social media increases global presence of company andassociation can avail those markets which are showing higher interest in Tesla’s cars. Engagement:- Social media uses lesser time to get use and this is a time effective tooland marketing department can use this simultaneously even when, managers are doing otherwork as it consumes lesser time duration in being use. 1

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