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E-Marketing TABLE OF CONTENTS

   

Added on  2020-10-22

6 Pages1489 Words211 Views
E-marketing

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1TASK 1............................................................................................................................................1Critically evaluate 2 marketing collaborations with social media platforms to attract thecustomers from specific demographics........................................................................................1TASK 2............................................................................................................................................2Critically evaluate the relevance of social media in modern marketing techniques and criticallyevaluate its relevance for MNC’s like AmazonFresh..................................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4

INTRODUCTIONWith the advancement of technology and latest tools, e-marketing is gaining popularity.The use of digital tools and techniques helps the organization to improve the quality of servicesand thus, promote them among their customers. The present report covers the details of onlinepromotional measures which are undertaken by the AmazonFresh division UK. The reportcovers the details of collaboration with 2 social media platforms. Also, the relevance of socialmedia in modern marketing techniques of MNC’s is been evaluated.MAIN BODYTASK 1Critically evaluate 2 marketing collaborations with social media platforms to attract thecustomers from specific demographicsAmazonFresh, a subsidiary of Amazon Inc. will look after the proper use of varioussocial media platforms which will help the organisation to carry out the activities and setting upof the goals and operations in an effective way. Various social media platforms will be taken inconsideration which will help in setting up of effective marketing measures which will help toplan marketing operations with efficiency (Woschinick, 2018). AmazonFresh uses differentonline strategies like social media marketing and selling out of goods using its website or mobileapplication. This will help in gathering the suitable information from the online medium and thuswill lead the organisation to attract their desired customer base. The 2 social media tools thatcollaborated by AmazonFresh are Facebook and Pinterest. Critical evaluation of these socialmedia tools is as follows:Facebook: This is the most popular social media platform that will help the chosenenterprise to promote their services and products to the wider audience. It will help topromote and trend the services and activities which will help in carrying out of theoperations which will help in setting the marketing operations accordingly. It will help inattracting the young, technology preferring customers and set them as the targetdemographical customer base (Habibi and et.al., 2015). Besides this, as the popularity ofFacebook as a marketing tool is relatively high, it will support organisation to reachmaximum number of potential customers. It covers the grocery based market segmentwith the younger generation especially female’s using online mediums to purchase goodsi.e. groceries.1

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