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E-Marketing Assignment - AmazonFresh

   

Added on  2020-10-05

6 Pages1345 Words205 Views
E-Marketing

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1TASK 1............................................................................................................................................1Critical evaluation of two marketing collaborations and attracting the target demographicalcustomers.....................................................................................................................................1TASK 2............................................................................................................................................2Critical evaluation of relevance of social media marketing measures of AmazonFresh.............2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4

INTRODUCTIONWith the advancement of technology, The business organisations are opting for theeffective planning of the activities which will help in proper assessment of operations. Businessenterprises are using online and digital tools to promote their products and services. The currentreport is presented in context of an MNC named AmazonFresh. It is a subsidy of Amazon Inc.that provides online grocery services. The report will cover the details about the collaborationthat the company had made with two social media platforms and critical assessment of how theseplatforms will be relevant for the organisation.MAIN BODYTASK 1Critical evaluation of two marketing collaborations and attracting the target demographicalcustomersIn order to carry out the effective marketing or promotional operations, the subsidiary ofAmazon Inc., AmazonFresh will look after the proper utilization of social media platform thatwill contribute in effective growth of the operations and setting up of the functional growth ofthe organization. The online grocery retailing firm will look after effective utilization of varioussocial media platforms for attracting its target customers i.e. young and busy females who preferthe purchasing of groceries through online medium (Chong, Man and Kim, 2018). AmazonFreshwill opt for various digital and online marketing mediums like mobile application, nativewebsites or text based services to promote, sell and deliver their products and services to theircustomers. This will help in developing a good and effective connectivity of the chosen firm withtheir customers. AmazonFresh will look after the effective collaboration with two social mediaplatforms, Facebook and YouTube in order to promote their goods and services which can becritically evaluated as:Facebook: Being the most widely used social media platform around the globe,Facebook will prove out to be an effective tool for promoting its goods and services. Itenables the chosen enterprise to reach forward to a larger number of customers in a lessertime and in a cheaper, convenient way (Sharif and Butt, 2017). As the target audience ofAmazonFresh are young, techno savvy females, who prefer to make purchase of theirproducts and services like organic Latin tomatoes or fat free whole cows milkparmeasean cheese using the online medium, Facebook will turn out to be the most1

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