Building an E-commerce Presence: Strategies and Challenges

Management 1
Business management
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Management 2
Weak 3 portfolio
Building an e-commerce presence
To come up with a successful business model, one has to consider various factors which
are referred to as the building blocks for the e-commerce presence since they validate the whole
model. The blocks are discussed below.
Mission statement
The mission statement of every project involves the identification of the main activity one
needs to accomplish and how it will be accomplished. The mission statement will also entail the
identification of market audience which will be required for the completion of the set objectives.
(Laudon and Traver, 2016, pg. 228).
Strategic analysis
The strategic analysis involves conducting a SWOT analysis of the organization to identify
its strengths and weakness to predict the impact of e-commerce presence on the operations and
profitability of the business. (Escobar-Rodríguez and Bonsón-Fernández, 2017, pg. 599).
Business and revenue model
Business and revenue model requires the manager and staff members of the organization to
start thinking about the source of capital for the business. E-commerce presence includes service
providers, market creators and content providers.
Target audience
In developing e-commerce presence model, identification of the target audience for the e-
commerce presence is very essential for the success of business like behavior patterns,
demography and their purchasing power.

Management 3
Characterizing the market place
The chances related to the success of e-commerce presence will depend on the characteristics
of the market place based on the competition level in the market. The business has to consider
features like capacity, market trends and preferences. (Degenhardt, et al, 2019, pg. 1422).
Development timeline
Developing a timeline is necessary for every business since it shows various phases for
implementing the designed e-commerce model. The timeframe required entails planning phase,
website development, web implementation, social media plan and implementation and mobile
plans.
Preliminary budget
This entails the total cost of the whole process that is hosting services charged, content
creation, and designing cost and marketing cost of the product.
Site management tools
Tools required to manage ecommerce sites includes web serve and third party software for
advanced management like keeping track on the customer purchase and marketing campaigns
effectiveness. These tools enables effective management of the ecommerce presence.
Ecommerce merchant software
Ecommerce merchant software includes catalogs, shopping cart and credit card processing.
The above mentioned merchant software are used to facilitate customer interaction with products
of the company. For instance, catalog provided list of products offered to the market.

Management 4
Considering for choosing a software
While choosing a software, the management body of the company should consider its
objectives, software platforms so as to make a rational decision on the type of software to go for.
Developing mobile website
When developing a mobile website, the following factors should be considered; connectivity,
hardware, interface and display of the website. The display should be attractive to the user so as
to attract many users.
Weak four
Ecommerce security and payment system
How to ensure e-commerce security
In an attempt to ensure e-commerce security to protect the whole e-commerce system from
cybercrimes, credit card frauds and underground economy market place, the following measures
must be considered by the business that is use of new and updated technology systems, setting
organizational payment procedures and policies. (Turban, et al, 2017, pg. 578).
Figure 1: Ecommerce security procedure
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