Hospitality Industry: Markets, Issues, Success Areas, and Mega Trends in New Zealand

This report provides insights into the hospitality industry in New Zealand, focusing on markets, issues, success areas, and mega trends. It discusses the value and opportunities in different accommodation markets, the current challenges faced by businesses, successful areas in the tourism and hospitality industry, and the impact of mega trends on the industry. The report highlights the importance of understanding these factors for businesses in the hospitality industry.

E-Portfolio
Research and Reflection

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Identify and describe three markets and discuss value/opportunity that each represents to
accommodation...........................................................................................................................1
2. Identify and describe three issues currently faced by the businesses within selected industry
and discuss why believe in these issues......................................................................................3
3. Research tourism and hospitality industry globally and locally to identify three areas
specific to your chosen industry that are highly successful and discuss only.............................5
4. List and explain what three mega trends effects towards the tourism and hospitality industry
in New Zealand...........................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The hospitality industry is wide group of an organisation that offers different types of
services to customers. It is concentrated on the requirement of clients and according to that
provide services with specific experience. This industry is unique it relies so heavily on
discretionary income and free time (Richards, 2018). The hospitality industry consist of three
specific areas such as accommodations, food & beverage and travel & tourism. In
accommodation sector consist of hotels, motels, bed and breakfast and other lodging business. In
this report selected topic of Accommodation where selected three market like five star hotel,
motel & lodge. Along with define characteristics of each market in particular sector and identify
three issues that faced by organisations in Accommodation sector. Additionally, conduct
research about selected industry at global and local level to recognise three areas and define three
mega trends effects on hospitality industry.
MAIN BODY
1. Identify and describe three markets and discuss value/opportunity that each represents to
accommodation
Hotels in all of the main centres acquired strong room rate growth in the year 2017,
particularly different areas of affected to supply like Auckland and Queenstown. Hotels in
particular region like central park and Wellington, were able to create strong achievement in both
ADR as well as occupancy. There are identified three particular market of accommodation with
characteristics such as:
Five star hotel: It is a hotel or restaurant that has the highest rate and get good rank in
the listed hotels. When people go outside so prefer to stay in well established hotel and provide
effective services like swimming pool, restaurants, bars, gym, spa and more. As per Auckland,
27 February 2016, an international tourism increase in new Zealand and reach on record level
where largest hotel of five star The Langham Auckland at 77-83 Symonds street, has come onto
the market for sale in one of Auckland's strongest real estate opportunities in years. The main
characteristics of these hotels that a are providing all services under a roof where guest feel like
heaven. They feel like stay in home and getting all the facilities.
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Motel: A motel is a hotel designed for causative and generally has a parking area for
motor vehicles. This a place where people stay overnight with plenitude of parking and easy
access to a highway. Many motels feature rooms with separate entrances that face a large parking
lot. It is look like hotel but not provide all facilities to customer. In present time increasing
middle family who can not afford five star hotel so they prefer to live in motel which is provide
opportunity to entrepreneur to generate money from middle class family and provide them good
facilities to stay here (Tracey, Murphy & Horton-Tognazzini, 2016).
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Lodge: A lodge is an inn where travellers stays over night and it is a verb which means to
stay temporarily or to provide some one to stay a place. When a lodge become toothpick in
between teeth, hence it will probably hope it won't stay there too long. It is a short part of motel
where people live for short period of time. It is mainly established in side road where stay mostly
travellers to spend night. It is provide opportunity to those people who wants to start up short
business and open new business.
2. Identify and describe three issues currently faced by the businesses within selected industry
and discuss why believe in these issues
In present time tourism and hospitality industry increasing rapidly and fastest growing
sector in the world, it has been identified through continued technological progression (Peters, &
Kallmuenzer, 2018).
Changing expectations of customer: The customer is king in the hotel industry so
according to them follow all the requirement. Due to changes in trends customer change their
requirements rapidly that impact on the industry. Keep satisfied and happy customer is not
enough any more, in this industry increase demand of customer so for this require to find a way
to bridge to reduce gap between perception as well as actual delight.
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Continued technological changes: Now a days, this industry become more tech savvy
ever and conducting effectively and profitably with the savviness of top management issues in
the tourism and hospitality industry. When to select to stay in selected hotel over the other, they
expect to find free wi-fi, flat screen TVs and other technological facility. Many business man
arrange conference and for this require to good quality of internet facility. Hotels and other
businesses in the hospitality industry are believing into advanced technology to streamline their
services. Over the past couple of decades, major innovation in the hospitality industry is driven
by technology.
Political and security challenges: It is another issue that face by the tourism and
hospitality industry to managing the macro issues that conducting with the socio political and
economic challenges. The main threat face by people of terrorism today that has changed how
people travel and where they travel. It is responsibility of hotel to keep secure their guest and
provide all type security that help to feel them secure. Due to changes in technology people take
advantage and hack surveillance system to conduct misleading activities. To deal with security
challenge hotel manager to rely on high tech gadgets and software that can be expensive to
achieve and maintain (Zach, 2016).
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3. Research tourism and hospitality industry globally and locally to identify three areas specific
to your chosen industry that are highly successful and discuss only
New Zealand's hospitality industry is presently on rise and already recruit about 200,000
individuals, with the restaurants and bar due to conduct business activities and being the largest
employer over all. There are recruiting about 50% of people are working in particular industry.
The greatest endeavour to the New Zealand hospitality industry are domestic travels, quickly
post date by at global level especially from China. As per the research there are identified three
specific areas at local and international level such as:
 Food & beverages: This areas known as food service industry where involves businesses
that prepare food for clients. It is the largest segment of hospitality industry where offers
about 50% of all meals eaten in the present time. In present time mostly people like to
eating food tat provides opportunities of food entrepreneurs to get success in this
business. A business in this areas can range from casual to fancy, large to medium and
expensive to inexpensive. For example: If an entrepreneur wants to to business in food &
beverage sector so it is good opportunity for them because of this area successful in great
manner due to increase trends of food (Santos, Veiga & Águas, 2016).
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 Travel & tourism: The travel industry in the business moving towards place to place
with the help of tourism industry and those people with different services advertise to
travel and vacancies. For travelling people use buses, cabs, planes, boats and passenger
trains. In present time people mostly prefer to explore new places. As a result it
increasing business of travel industry in broad manner. The main feature of this industry
that provide success in business for long time and help to explore new areas (Remington,
& Kitterlin-Lynch, 2018).
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 Accommodation: It is also known as lodging in which provide services of living and
provide a place to sleep over night. It can be one of many sleeping places like a fancy
hotel, youth hostel, a camp ground or highway side motel. In current time people prefer
to good place to start and during to travel wants to stay good place where feeling like
home. Such as if a person wants to conduct business in this area so it is beneficial for
them effectively.
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4. List and explain what three mega trends effects towards the tourism and hospitality industry in
New Zealand
Mega trends are global, continuous and macro economics forces of improvement that
effect on business entity, economy, cultures, society and personal lives thereby describing about
potential world and its increasing rate of change. There are defined different mega trends of
hospitality sector in context of New Zealand such as:
Emerging Destination: Due to increasing middle class in New Zealand and their search
for value for money and various travel interests, many destinations in the emerging and
developing regions like Asia, south, American etc. have arranged to develop and effort their
tourism for future to attract tourist and retain for long period of time. In new Zealand will soon
have more global visitors than developed markets. The growth was illustrated back in 2012 due
to attract visitors for different places that was situated in new Zealand (Mathew & Sreejesh,
2017). Positive effect: This trend impact in positive manner and increase economy of country in
effective manner. It increasing, money, business and develop market of tourism and
hospitality industry.
 Negative effect: Due to emerge destination people arrived in New Zealand that impact on
culture and some people try to harm economy as well as plan to terrorist attack.
Technological revaluation: Tourism activities is strongly impact on the development of
technological revolution that is formative and modifying daily routing life. In present time
technology become essential part of daily life with mobile internet, pilotage method as well as
smart phones, thanks to which people are constantly related with digital world activities. Positive impact: To follow this trend in New Zealand some hotels offer various solutions
to their guest in regard of accommodation services. During to vacation guest collect all
relative information about programs that impress them for the technology.
 Negative impact: This trend impact in negative manner because people use it for person
things that become risky and advance technology leading to increase level of
consumption and loyalty that can not retain for long time.
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Growing Middle Class: Travel industry is always known as luxury of the well
established industry and most of people are belonging from western countries who like to
travelling. Due to increment in average incomes and the fall in steady of particular poverty are
resulting in the increasing size of the middle class. The world's population that is neither rich nor
poor by every national standards. In last some years 1.8 million in 2009 to reach on 3.2 billion
2020 and impact on the economy of new Zealand (Cho, Bonn & Brymer, 2017).
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 Positive impact: Due to increase middle class people do not arrive in New Zealand that
helps to keep safe from bad people and maintain culture systematically.
 Negative impact: This trend impact on the particular country in negative manner because
people neglect to visit in other countries and impact on the tourism and hospitality
industry. They like to travel in depended guide and impact on the travelling choice.
CONCLUSION
As per the above report it has been concluded that in accommodation is part of the
tourism and hospitality industry where identified three specific market of five star hotel, motel
and lodge. These are gaining different opportunities with own characteristics. Due to increase
this industry face different types of issues that impact on the industry in positive as well as
negative manner. So for this require to aware for these issues and make different strategies. At
global and local level identify three famous areas like accommodation, food & beverages and
travel & tourism in order to spread out in broad manner. Along with three mega trends that
impact on New Zealand in positive and negative manner.
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REFERENCES
Books and Journal
Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of
Hospitality and Tourism Management. 36. 12-21.
Tracey, J. B., Murphy, J., & Horton-Tognazzini, L. (2016). A framework for evaluating MOOCs
in applied hospitality and tourism settings. In Information and Communication
Technologies in Tourism 2016 (pp. 667-679). Springer, Cham.
Peters, M., & Kallmuenzer, A. (2018). Entrepreneurial orientation in family firms: The case of
the hospitality industry. Current Issues in Tourism. 21(1). 21-40.
Zach, F. (2016). Collaboration for innovation in tourism organizations: leadership support,
innovation formality, and communication. Journal of Hospitality & Tourism Research.
40(3). 271-290.
Santos, M. C., Veiga, C., & Águas, P. (2016). Tourism services: facing the challenge of new
tourist profiles. Worldwide Hospitality and Tourism Themes.
Remington, J., & Kitterlin-Lynch, M. (2018). Still pounding on the glass ceiling: A study of
female leaders in hospitality, travel, and tourism management. Journal of Human
Resources in Hospitality & Tourism. 17(1). 22-37.
Mathew, P. V., & Sreejesh, S. (2017). Impact of responsible tourism on destination sustainability
and quality of life of community in tourism destinations. Journal of Hospitality and
Tourism Management. 31. 83-89.
Cho, M., Bonn, M. A., & Brymer, R. A. (2017). A constraint-based approach to wine tourism
market segmentation. Journal of Hospitality & Tourism Research. 41(4). 415-444.
Online
Travel & tourism in New Zealand. 2018. [Online]. Available through:
<https://www.youtube.com/watch?v=_eMAXOp2PvA>
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