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Discounting Tactic for Thomas Cook

   

Added on  2019-12-03

19 Pages6031 Words146 ViewsType: 146
Business DevelopmentLeadership ManagementProfessional DevelopmentMarketing
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Tour OperationsManagement
Discounting Tactic for Thomas Cook_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 The recent developments in tourism industry .......................................................................3TASK 2............................................................................................................................................42.1Determining the stages and timescales involved in developing holidays...............................42.2 Evaluating the suitability, destinations and attractions involved in developing holidaypackages.......................................................................................................................................52.3 Cost of components and package and determining the selling price.....................................7TASK 3............................................................................................................................................83.1&3.2 designing and planning a brochure and various methods of communication................83.3 Non traditional ways of selling tour packages.....................................................................10TASK 4..........................................................................................................................................114.1 Emerging trends in the tour operations sector.....................................................................114.2 Difference between tactical and strategic decisions............................................................12CONCLUSION..............................................................................................................................12REFFERENCES............................................................................................................................142
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INTRODUCTIONTourism industry is one of the fastest growing industry in the economy of UK. The touroperations management refers to administration of tour and travel components to develop aholiday plan for different customers. It is the function of tour operator to manage tour operationsand combine different services like transportation, accommodation etc. to provide a completepackage to customers (Meredith and Mantel, 2011). The main aim of tour operationsmanagement is to minimize the cost for the customers by being a component of the whole supplychain in hospitality industry. The present report studies various aspects of tour and operationsmanagement. It further highlights the recent developments in the tour operations industry. Inorder to facilitate the study, Thomas Cook has been selected. It is renowned company providingtravel and tourism services to more than 22 million customers. Thomas Cook was founded in1841 with the mission of providing unique experience and leisure travel services to customers. TASK 11.1 The recent developments in tourism industry According to the recent study tourism sector is major source of economic booster. It hasbeen identified the standard growth rate of 4% in tourism sector. This states the continuousgrowth in this sector will lead to fruitful outcomes for nation (Lennon, 2003). The recentdevelopment in the travel and tourism industry from year 2000 to 2015 has been explained asfollows:Technological development in E-commerce: The recent development in tourismindustry relies majorly on the development of new E- commerce technology. Nowadayscustomer can use online medium to find suitable travel service. Thereafter, the customerscan compare use online booking services to book transportation. It has also facilitatedeasy reservation and cancellations of transportation facility. Therefore, the developmentof E- commerce has lead to the addition in tourist visits to UK every year (Giaoutzi andNijkamp, 2013). Increase in spending power: With the increase in disposable income the spendingcapacity of people have increased. From 2008 – 2015 the bank rate is lowest; 0.5% due towhich there is more money in the economy. This further improved the disposable income3
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of the UK. This has further resulted in the growth of tourism industry. Therefore, theincreased spending power of customers have also increased the opportunities for differentindividuals and organizations working in tourism sector of UK. Thereafter, the localpeople who are living in the tourist destination are also getting benefit from theexpenditure incurred by customer in this tourist location. Niche segment of tourism: There are ample number of niche market segments thatcombine to form tourism sector (Salmerón and Apte, 2010). Therefore, there are differentopportunities in various niche segment. For instance, at present the newly weddingcouples are main focused tourist sectors for the tourism service providers. The reasonbeing they are giving a greater possibility for development along with the largerexpenditure on the travel services (Simpson, Power and Samson, 2007). Customized tour packages: The tour operators provide customized holiday packages tocustomers where they can choose the tour package according to their choice. This furtherenhance the customer satisfaction level as they enjoy decision making authority. Expansion of cruise market: The major recent development in tourism development isregarding development of cruise industry. The cruise industry is contributing largenumber of tourist to UK. Further, UK is emerging as one of the biggest cruise marketwith annual growth rate of more than 6.55%. in past 15 years; 1990-2015. Therefore,more than thousands of ships are build every year that provide unique and leisure travelexperience to tourist (Growth in cruise market). One can experience local food, localcustoms, traditions and art in cruise ship. Therefore, it is major contributor of tourism innot only UK also around the world, this can be explained through graph which isdisplayed below. 4
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