Strategic Marketing: Market Audit, Customer Analysis, and Objectives

STRATEGIC MARKETING

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
MARKET AUDIT...........................................................................................................................1
A) Market Size and Trends..........................................................................................................1
B) Competitor's Analysis.............................................................................................................2
C) Customer analysis...................................................................................................................3
D) Customer analysis...................................................................................................................5
E) Stakeholders Analysis.............................................................................................................5
KEY STRATEGIC MARKETING OBJECTIVES.........................................................................5
Objectives....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic marketing is by focusing on the strengths of the company so that the
organization can differentiate itself from competitors. Targetting people and converting them
into customers of the companies products and services. E45 is a dermatologist cream which is
used on itchy skin, sunburn, soothe dry, etc.
MARKET AUDIT
A) Market Size and Trends
The market size of E45 in UK market has analysed with sales of around 35.5 million
pounds. It is type of medication which helps to sooth the skin of user. Due to many fire hazard
deaths of customers the sales of E45 has declined in UK market in 2018 as compared to 2013.
this has also impacted the growth rate of company. It is also very essential for company to
improve the quality of business effectively.
Illustration 1: Trends of E45
1