SWOT and PESTLE Analysis of Easy Jet: Leadership Styles and Corporate Social Responsibility

This report provides a detailed analysis of Easy Jet, including SWOT and PESTLE analysis, leadership styles, and corporate social responsibility. It discusses the factors that can influence the opportunities of the company and provides insights into the impact of Brexit and Covid-19 on the airline industry. The report also highlights the importance of effective leadership and corporate social responsibility in enhancing business functionality.

CONTEXT OF
BUSINESS

Table of Contents
INTRODUCTION...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
SWOT Analysis on Easy jet.............................................................................................................3
Factor of pestle analysis than can effect the opportunities of easy jet.............................................5
Leadership styles..............................................................................................................................5
The importance of corporate social responsibilities in Easy jet- ....................................................7
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................8

INTRODUCTION
In today's world, business is been described as the functional working conduct by an
individual or a group of individual to earn the money and livelihood. Easy jet in one of the biggest
airline present in current world. They are the market leader of aviation industry in UK. In this
report swot and pestle analysis of company easy jet is been completely summarized. Later on, the
factor according to pestle analysis which can influence the opportunities of easy jet is been
disclosed in this project. (Hur, Moon, and Kim, 2020) Leadership styles which can help easy jet to
enhance their business functionality will be a part of this report. CSR ( Corporate social
responsibilities) helps an organisation to balance their economic, environmental and social factor.
MAIN BODY
SWOT Analysis on Easy jet
Strength-
Easy-jet is a low-fee European factor-to-factor airline. It is primarily based totally in London Luton
Airport that's one of the busiest airports with-inside the UK. It operates from 29 bases throughout
the United Kingdom and Europe. It flies to greater than 31 international locations and serves over
750 routes. It incorporates sixty five million passengers yearly together with 12 million commercial
enterprise passengers. It has the biggest presence at the pinnacle one hundred routes in Europe.
easy-jet is the biggest airline with-inside the UK. It is likewise the fourth biggest in Europe and the
10th biggest with-inside the world. This span of operations speaks volumes. It is likewise really
well worth bringing up that easy-jet is the second-nice low-fee airline in Europe.
It is likewise one of the lowest-fee airways present all around the world. Furthermore, easy-jet
became Best Short Haul Airline in 2020 with the aid of using Business Travel Awards, they have
build a strong position in market. These awards and accolades has benefited them from many
different year such as it leads them to improve its logo popularity which in flip has helped it
develop further. Its easy-to-use internet site and on-time offerings also are noteworthy. (.El-
Bassiouny, and El-Bassiouny, 2018)
Weakness
Analysis of weaknesses is a key place with-inside the SWOT evaluation of easy Jet. Like many
different price range airways, easy Jet's income frequently rely upon the summer time season
season. This reliance may also make the airline at risk of any uncertainty and demanding situations
which may also arise throughout the season. Another weak spot that Easy Jet has is the shortage of

innovation. As opposition on this enterprise increases, it will become greater tough for it to
distinguish it from different airways. This makes it tough for it to get new clients due to the fact
clients are much more likely to pick the logo which has some thing precise or modern to offer.
OPPORTUNITIES
Expansion in Europe- Easy Jet can make bigger its offerings to in addition locations over Europe to
get higher visibility of their emblem and in addition make bigger its commercial enterprise revenue.
easy-jet can develop in addition through exploring new routes in Europe. New airports and runways
with-inside the UK and Europe may even provide it in addition possibilities for growth. It can
growth its flights with-inside the UK and Europe in order that it could offer extra aggressive fares.
It can also open new routes or maybe purchase different airways. easy-jet has ordinarily younger
travellers going away for summer/wintry weather vacations and weekend celebration trips. This on
occasion alienates older travellers. Therefore, that specialize in different demographics is sincerely
really well worth the effort. Collapse of numerous airways and excursion operators with-inside the
latest years gives easy-jet a outstanding opportunity. It can now pursue and enjoy the hole left
through the ones groups with-inside the package deal vacation market. In fact, its choice to relaunch
seaside vacations and metropolis breaks is a flow with-inside the proper direction.
Threats-
The final element to consider in easy-jet's SWOT analysis is the threat. The airline has several direct
competitors in the European low-cost airline industry. Some of the main European competitors are
Ryanair, IAG, Fly-be, Norwegian Air Shuttle, Pegasus Airlines, Vueling Airlines and Wizz Air. It is
worth noting that some competitors offer cheaper flights to major destinations such as Paris, Berlin,
Rome, Madrid, Barcelona and Lisbon . So easy-jet needs to find a way to offer customers better
value for money if it is to keep up with this competition in the future. Like most other airlines, easy
jet is facing Brexit challenges that could impact the airline's operations in both the UK and the EU.
It remains to be seen what exactly Brexit would mean for easy-jet and other airlines in the long
term. Likewise, any political instability in Europe will also have challenging implications for the
airline. (Kucukusta, Perelygina, and Lam, 2019)
PESTLE ANALYSIS-
Political
It's no secret that a country's politics have a tremendous impact on its business environment.

Whether a country is good for business or vice versa becomes a question of political stability and
strength. The Brexit transition period ended on 31 December 2020, which means that with
immediate effect all UK citizens are no longer considered EU citizens. The UK decided to leave the
European Union some time ago and this move naturally had an impact on many UK based
companies including Easyjet
Economical
Many companies have suffered from the cruel and long-lasting covid19 global
pandemic .Unfortunately, easy-jet was no exception. As we understand that many people have
restricted their travel plans in the face of the virus sops, airlines have probably had the worst deal of
all. Easy-jet had to ground its entire fleet on March 30, 2020 and later even close 3 bases
permanently.
Social
While getting into aviation is a very promising and fruitful career option for people, especially in
developed countries like the UK, the sexism involved remains an age-old problem in the field. it is a
heavily male-dominated field. Easy-jet has been working on this issue for a number of years at this
point.
Technological
Easy-jet has introduced a feature on its mobile app specifically for visually impaired people to book
flights easily. It was a voice feature in the app that the user just had to enable to use. They claim to
have won an award for their app because it is so easy to use and practical.
Legal
Easy jet became famous for a major cyber attack that compromised data and sensitive information
of at least 9 million people in its database. About 2,000 of these individuals had their credit card
numbers compromised along with intimate details such as contact information, addresses, and flight
departure and arrival times. (.Bhattacharyya, and Rahman, 2020)
Environmental
They had Panasonic Tough-pads installed, which acted as
replacements for laptops and printers, allowing use and communication. In addition, they are also
very keen to use the "e paper" technology developed by Sony to reduce their paper consumption to
zero.

Factor of pestle analysis than can effect the opportunities of easy jet.
Political factor- Brexit movement
positive- The Brexit movement has a very positive impact on the business firm present in UK. In
context of Easy jet they can work freely in their nation without following any rules and regulation
generated by European union.
Negative- Brexit movement has also negatively effect the business operations of UK business firms.
Easy jet has lost its large customer base present in the European territories. (Randle, Kemperman,
and Dolnicar, 2019)
Economical factor- Covid-19
Negative- Due to this crucial pandemic the company easy jet has faced a huge loss of their money.
During covid-19 complete lock-down has taken place in the whole world.
Positive- This pandemic has made them self- dependent as they can conduct their business function
present in their organisation by their own.
Social factor- Employment
Positive- The management of easy jet hire the individual according to their ability. They don't judge
the individual's on the basis of age, gender, colour and religion.
Negative- Due to this they face many issues while hiring the employees as they have to conduct
various campaign to select the best suited employees according to their requirement.
Technological factor- Innovations
Positive- They have generated various online apps which can help their client to get in touch with
them in a very quick manner.
Negative- For developing this software they have expended a huge amount of money to buy this
kind of software's.
Legal factor- cyber crime
positive- The organisation of easy jet has follow all the rules and regulations generated by the
government of uk, thus it helps them to work freely all around the work.
Negative- They have faced a huge cyber attack in which the official data of their clients is been
hacked by the skilled hackers. (Guzzo, Abbott, and Madera, 2020.)

Leadership styles.
Leadership is described as an individual's capacity to steer and direct the behaviour of
personnel running in an enterprise. The characteristics that someone possesses cause them to a very
good and powerful position. Sometimes someone is endowed with an influential persona that makes
them an powerful leader, whilst different instances management tendencies are advanced over the
years and experience. Some of the tendencies and characteristics that make a very good leader are
honesty, innovative mind, energetic listening, assertive and assured attitude, properly
communicator, selection making abilities, trouble fixing abilities and different such influential
tendencies. In order to decide the competence of a very good leader, a few management theories
and patterns are formulated. (Iyer, and Jarvis, 2019.). This is an essential control characteristic that
allows direct an enterprise's sources to enhance performance and attain goals. Effective leaders
with-inside the enterprise create readability of purpose, inspire and manual the enterprise to fulfil
the mission. Leadership tendencies outline the private characteristics that assist outline powerful
leaders who advantage from motivating others, supplying guidance, constructing morale, and
enhancing the working environment. To end up an powerful leader, a few tendencies and abilities
are required which includes humans orientation, self-confidence, duty and accountability, powerful
communicators, integrity, capacity to learn, empathy, etc. Leadership style defines the leader's
tendencies and behaviour in main, motivating, main and main humans. It is a type of the way
someone behaves whilst main a group. It is diagnosed as an essential aspect that allows carry
appealing attributes to Easy jet hospitality enterprise managers. Leadership patterns are advanced
thru education, schooling and experience. The extraordinary management patterns are as follows-
Delegation leadership style:- This style is likewise referred to as laissez-faire management
due to the fact it's miles the least effective. Members display little cooperation and are not able to
working independently. In this style, the leader gives very little steerage to individuals of the Easy
jet organization and decision-making authority is left to the organization individuals. It ends in low
productiveness of organization individuals. Members have whole freedom to discover innovative
techniques and innovations. Members can plan, arrange and expand their very own strategies inside
installed guidelines and approaches to obtain the organizational intention. This style is appropriate
whilst airline businesses want extra innovation with-inside the improvement and use of superior
technology to offer higher services
Transformational leadership:-. Leaders on this style encourage the organization's
employees with a imaginative and prescient and inspire and empower them to obtain it. They
specializes in enhancing organization conventions. They locations superb emphasis at the
commercial enterprise and courting imaginative and prescient. In the British context, personnel
enjoy a excessive degree of morale. This technique to management brings approximately alternate

in man or woman and social structures with the intention of making treasured and superb alternate
in fans via the intention of turning fans into leaders. This is a control style designed to present Easy
jet personnel extra area to be innovative, appearance to the destiny and discover new answers to
problems. Leaders want to working with their subordinates to apprehend the want for alternate. This
offers people autonomy over unique responsibilities in addition to the electricity to make selections
as soon as trained. This is the satisfactory suitable management style for Easy jet. (Alsaad,. and
Taamneh, 2019.)
Autocratic leadership style:- They also are called autocratic leaders, with a sturdy
cognizance on each commanding the leader and controlling followers. The leader on this style
makes selections independently of every member. This style is used to offer participants with clean
hints and emphasizes the chain of command to finish project efficiency. In the context of Easy jet,
this style is used while there may be much less time for organization selections and the leader has
information of the organization participants. In Emergency , this style is used while there may be a
want to make instant selections and plans with-inside the organization.
Participative leadership style:- This is visible as an powerful management style, called
democratic management, which gives steerage to organization participants and contains their
participation and enter from different organization participants. There is a participation of
subordinates with-inside the decision, which allows enhance worker morale. Easy jet participants
are actively worried in placing plans and policies. Members of the Easy jet Group are advocated to
trade thoughts and opinions, creativity is advocated and is rewarded. This style is appropriate for
Easy jet while it desires to diversify and enlarge its airline's variety and provide extra amenities,
services, etc.
From the preceding report, the authoritarian management style is the maximum suitable
management style for Easy jet, because it implies the participation of organization employees to
contribute with-inside the decision-making process. It seems that distinct executives use distinct
management and control styles. The desire of the best control style determines the end result and
the manufacturing of the employer. If the leader makes use of an authoritarian management style,
the decision-making for the British employer could be brief and prominent, however if the leader or
supervisor of is democratic, the decision-making will take an extended time. This encourages
brainstorming and the leader receives a huge variety of thoughts from the alternative contributors of
the organization. main to innovation, hassle fixing and innovative solutions. Using this style will
assist Easy jet appeal to extra customers and boom earnings because it offers personnel the liberty
to proportion perspectives and critiques on diverse decisions. This will enhance activity pride and
group attention through boosting worker engagement inside Easy jet, ensuing in elevated worker
productivity. The sturdy group may be evolved with-inside the UK through running collectively on

a particular task. The transformative management style is likewise a great suit for Easy jet airline's
as they will be employed to guide a leader transformation with-inside the employer e.g. B.
organizational restructuring, sale, acquisition integration. Multi-directional conversation is needed
and desires are set for personnel that assist boom morale and expand skills. Using this style
promotes an moral working surroundings with-inside the UK with clean values, priorities and
requirements while growing the employer tradition through encouraging personnel to transport with
an mind-set of self-hobby as they working in the direction of the goal. (Manuel,and Herron, 2020.)
The importance of corporate social responsibilities in Easy jet-
Corporate social responsibility may be described as a self-regulatory mode that permits an
organization to be responsible towards itself, public, and their stakeholders. It's a control idea that
helps corporations to comprise environmental and social worries into their operations and
interactions with stakeholders. It is a key control idea that leads in an organisation to stability
environmental, social, and monetary imperatives even as additionally assembly stakeholder
expectations. Easy jet is a business enterprise that fulfils its company social obligation even as
additionally contributing to society . For this reason, Easy jet's enterprise leaders make sure that no
sources are wasted with-inside the organisation. It additionally assists them in safeguarding herbal
sources and reducing business enterprise costs. It lets an organizations to live centred on their
desires even as nevertheless contributing to the economic system and growing process
opportunities. As a result, organizations offer good enough reimbursement to their customers to
permit them to fulfil their duties regarding their employees. This business enterprise additionally
presents excellent running situations for its employees. Easy jet additionally guarantees cleanliness
with-inside the vicinity surrounding their airlines, in addition to landscaping, so that you can appeal
to extra clients and feature a high-quality effect at the environment.
Easy Jet benefits from CSR as it improves the company's image in the minds of its customers. It
will also give them a competitive edge in the market and help them reduce the cost of running the
business. Companies can benefit from CSR in various ways. These methods are listed below.
 Improve financial performance: CSR helps Easy Jet to fulfil its social and stakeholder
responsibilities. It would allow them to build customer confidence in the organization while
increasing sales of their products and services in the market.
 Reduce operating cost: Easy Jet implements CSR initiatives that allow them to protect
natural resources while minimizing waste within the company. It is important as it allows
the management of the company to save money on these resources and the use of employees
 Improve brand image: Easy Jet makes a positive contribution to
society and the environment. It allows the company to improve its image in the eyes of

customers and attract new customers to the company. (Cristofaro, 2020.)
Benefits to community: Easy Jet can help community members by incorporating CSR into
its business practices. Companies can meet their CSR obligations by developing a
systematic approach. They also give back to the community and society by donating money
to social development. It will improve the company's image in the eyes of community
members and allow them to expand their
marketing involvement
Benefits to government: A country's government is considered a key stakeholder in
business and Easy Jet's role is to contribute to government by paying taxes on time and
creating employment opportunities. The government then spends these taxes on community
development. It allows companies to limit government interference in their operations while at
the same time being able to operate in the market with ease
Benefits to civil society: To fulfil their responsibilities, civil society is also considered as
a shareholder in Easy-Jet business. This can be achieved by raising people's standard of
living. This will have a positive impact on the company's reputation and give them the
opportunity to receive cash from these companies. (Wright, and Schultz, 2018.)
CONCLUSION
From the above report it has been concluded that, business is a term refers to an activity
which helps individual to gain their livelihood. In the above report easy jet is a organisation which
deals in airline services across the globe. It is the biggest airline in the UK. Furthermore, complete
swot analysis and pestle analysis is been included in this report. Issues of pestle factor that can
positively and negatively impact the opportunities of easy jet is been included in this report. At last,
the importance of CSR in their business operations is been included in this report.
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