Analysis of Easy Jet's Internal and External Factors and Leadership Styles

This report analyzes Easy Jet's internal and external factors, including SWOT and PESTLE analysis, and compares different leadership styles. It recommends suitable leadership styles to overcome challenges posed by the business environment and comments on the company's corporate social responsibilities. The report covers various components of business, including management, stockholders, leaders, and legal legislation, and provides insights into the airline industry.

CONTEXT OF
BUSINESS

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Internal and External analysis................................................................................................3
Evaluation of the changes in pestle factors & their influence on the opportunities and threats
of the business. Critical comment on the concerning their strengths to maximize threats &
weakness affecting the opportunities......................................................................................5
TASK 2............................................................................................................................................6
Contrasting and comparing the different forms of leadership. Commenting upon the adequate
management and leadership style in the business..................................................................6
Recommendation for a suitable leadership style to grow and overcome the challenges posed
by the business environment..................................................................................................8
Critical comment on the company's corporate social responsibilities in the processes.........8
Reflection...............................................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business means those organizations or enterprises that work in relation to commercial,
industrial, or professional activities. These entities are based upon public, private, sole trader,
partnership and non profit organizations. Further business provide those aspects which leads
upon earning profit and revenue form the product and services that is been offered by them. In
business both internal and external factors are considered that leads upon smooth running of
business in more effective manner. Business consists of various elements which are
management, stockholders, leaders and legal legislation as they help in regulating business from
all aspects through enhancing decision making mechanism of an organization. The organization
that has been taken in this report is Easy Jet which is an airline service provider and has its
headquarters in London, UK. The report covers about various components of business with
different leadership styles. Also SWOT and PESTLE analysis is done regarding internal and
external factors. In the end Corporate Social Responsibility has been covered.
TASK 1
Internal and External analysis
Swot Analysis:
The term SWOT is refereed as tool which is been used in order to analyse internal factors
of an organization. Further such analysis is mainly focused over marking out strength,
weaknesses, opportunities and threat that is been possessed by these factors within an
organization. Also the analysis leads over making business environment with its internal working
methods enhanced. SWOT impacts business performance with its scope of generating profit and
revenue formats internal activities(Pergelova, Angulo-Ruiz and Dana, 2021). It makes business
solve various issues existing internally within an organization that leads over attaining
competitive edge within market. Further such analysis has been done in relation to Easy Jet as
follows:
Strength The strength which is been possessed
by Easy Jet is low cost. It has helped in
formation of strong customer base
which made profit and revenue
Weaknesses
 The biggest weakness that is been
possessed by Easy Jet based over high
rate of vulnerability that makes
instability attained within an

generated in more effective manner. organization. Also it leads over
collapsing of business functions in
more effective manner.
Opportunities Easy Jet is one of most emerging
successful business activities which
makes opportunity in relation to fast
expansion possible through digital
marketing.
Threat
 Due to Brexit Easy Jet has been facing
lot of difficulties as it is required to
makes lot of changes within its various
mechanism that makes acquiring
possible in effective manner.
Pestle Analysis:
This is one of the most important tool that is used in order to make external factors of an
organization studied with its impact on organizations development. These factors has been
applied to make external environment evaluated with more efficiency. Further PESTLE is done
in relation to Easy Jet as follows:
 Political: These factors deals with policies that is been formed by government of country.
The policies formed has been impacting over all working of organization externally. In
context of Easy Jet tax policies formed by government impacts profit and revenue
generated by an organization as increase in tax makes hike in prices of flight tickets
which makes sales reduced (Eze, 2021) .
 Economical: In this factors like inflation or deflation rate, foreign exchange rate and
unemployment is covered within it. This factor directly impacts organizations economic
growth. In relation to Easy Jet Easy Jet fluctuation caused in exchange rate of an
organization makes financial efficiency affected of the organization.
 Social: These factors are based over exceptions, norms, growth rate of population, age,
gender distribution, health concerns and various other things. The airline company is
Easy Jet that has taken highest initiatives which makes equality to be promoted it has
been achieved through conducting programmes that has contributed towards making
diversity increased within range of customers.
 Technological: In this factors aspects related to technological change is been explained
which has been taking place within the country on daily basis. For an organization like

Easy Jet improvement within technology has lead over making easy jet develop app
which has made its services reach its customers in better manner leading towards making
organization improved in more effective manner.
 Legal: These deals upon policies or legislations that has been made permanent law to be
applied within an organization. Further in relation over Easy Jet legal regulations like
company law, employment law and contract used which makes organization attain legal
stability over its functions in future (Diebold and Rudebusch, 2021).
 Environmental: This is concerned with providing sustainability to the environment as
well as respecting nature, which can be done by utilizing recyclable products or those
which create less pollution. Easy Jet requires to developed techniques which reduces
carbon emission from its flights this makes environment safety maintained effectively.
Evaluation of the changes in pestle factors & their influence on the opportunities and threats of
the business. Critical comment on the concerning their strengths to maximize threats &
weakness affecting the opportunities
In context to Easy Jet political factors has been creating those opportunities due to which
organization is able to expand itself within market. This is been achieved through the policies
that is been formed by government as the policies is required to make changes take place within
the external environment of an organization. Through this opportunity of increasing customer
base is been provided by making organization attain stability within market. Threats of
government policies can be seen in the form of tax policies since tax increases affects the sales
of services by making it reduced which directly impacts profit percentage of an organization like
Easy Jet. Opportunities of expansion increases with new policies as they are focused over
developing new opportunities within market. Tax policies can impact formation of strong
customer due to price fluctuation within services of Easy Jet makes customers shift to another
airlines providing same services at low cost which is biggest threat for the airlines. Economic
factors such factors are based over economic condition and covers about inflation, deflation,
unemployment, import and export rate. This factors leads over developing opportunities in
relation to reducing unemployment by providing jobs to local people present within society.
Threats developed through the factor is based over increase of inflation which makes purchasing
power reduced. As per the current COVID 19 pandemic situation prices of ticket has increase
within UK that reduced air travel directly impacting profit of Easy Jet. In order to reduce this

the organization can provide special discounts and offer for attracting more customers. It
increases demand of services making profit generation possible in more effective manner.
COVID 19 pandemic situation has reduced employment rate that has impacted organizations
like Easy Jet to produce new opportunities for employment generation. Social factors in this
new trends emerging within society is required to be adopted by an organization which makes
its growth possible within the market. Opportunity generated through such factor for easy jet is
to carry the objective of determining such machines or equipment that could be utilized in the
best possible manner that has increased chances of gaining strong roots within particular market.
With the current trend or changing time, the whole economy is going towards the
implementation of digital technologies with the assistance of which Easy Jet is gaining the
experience of high advantage concerning catering of more and more customers. Threat emerged
through this factor is that it takes time and money for organization like Easy Jet to cope up with
these new trends. For this purpose organization is required to use strong software and faster
gateway which makes app developed run in successful manner. The biggest weakness in
following such trend is based upon utilization of internet since powerful online portal can be
hacked at times that creates problem for organization to work in proper manner. Legal and
environmental factors both impact organization in working over a given framework. Since
various legislation is required to be followed as it leads over making legal framework more
strong. Threat in relation over such factor is that if laws set by government is not followed by an
organization then they may be sued within the court. In order to strengthen legal framework
legal advisor can be hired for legal suggestions regarding conducting of work. Weakness is that
if legal framework is weak then organization will be winded up soon. Environmental factors
makes organization achieve goal of healthy environment which is been done by reducing carbon
emission form its flights. Threats is that if norms not followed properly then environment is
directly impacted. Weakness is that environment tribunal can apply penalties over Easy Jet
which make legal issue created.
TASK 2
Contrasting and comparing the different forms of leadership. Commenting upon the adequate
management and leadership style in the business
The leadership style are those aspects considered to be more effective in nature this
makes an organization create motivation within its employees. This makes organizations staff

work in more effective way. Leaders of particular organization holds responsibility which leads
over providing directions related to task required to be performed within an organization.
Different leadership style exists leading towards making competences like corporate behaviour,
political skills, and different others developed within employees. Further various kinds of
leadership has been explained as follows in relation to Easy Jet given as follows:
 Democratic style: Such kind of leadership style helps in making leaders involved
teammates within decision making mechanism affecting decision within an organization.
Such leadership style is also known as participative style of leadership that makes
employee share innovative ideas upon developing effectiveness within its working.
 Autocratic style: This form of leadership style includes over making power which makes
leaders handle all things and suggestion given by employee is been valued and options is
provided for it.
 Transformational style: The style of leadership makes favourable changes take place
within the eyes of employees. Such leadership style is focused upon making
transformation used over providing support to each other which makes employees feel
motivated.
 Laissez-faire style: This form of leadership style is also referred to as “hands-off”
leadership. Under this, a leader does not provide any guidance to his followers instead
delegates the whole responsibility to make relevant decisions on their own. A leader
involves his presence in less manner but provides the tools or resources which they want
to accomplish their tasks.
Comparison of various Leadership style in relation to Easy Jet has been done as follows:
Democratic style Autocratic style Transformational
style
Laissez-faire style
In relation to Easy
Jet
this leadership style
can be used through
applying motivational
theory which makes
moral of employees
In relation to easy jet
such relationship style
only makes leaders to
take decision making
rigidity formed within
decision making of
In context of Easy
Jet relationship style
makes suggestion
taken for employees
making organization
work towards
employee
In the case of Easy
Jet,
this leadership is
applied over the case
where creativity is
required to be used for
providing stability to

boosted and task
completed in more
effective manner.
such organization. satisfaction. an organization in near
future.
For Easy Jet, the most appropriate style of leadership to be used by them is democratic
style of leadership which makes proper and constant suggestions marked out by employees
before taking any decision in relation to any aspect of an organization. This is because an
employee or pilot working upon real grounds makes handling situation in more effective manner.
It also allows leaders for developing better decision mechanism making analyses done over all
factors within an organization.
Recommendation for a suitable leadership style to grow and overcome the challenges posed by
the business environment
The recommendation over best style of leadership style is been helping an organization in
making its growth possible in more effective manner. Further it is discussed as follows:
 Autocratic Style of leadership: In this external and internal environment should be facing
disturbance at high level which makes different forces and demands taking quick
reaction. This is the most suitable style for an organization like Easy Jet which makes
challenges deal in more effective manner that is related to business environment
(Czinkota, Ronkainen and Gupta,2021).
 Laissez-faire style: This style is best recommended for organization as it makes growth to
be experienced with expansion. Easy Jet when asked to be brought over making
innovation step or process within the services over those forces making business
environment use such kind of leadership style. Also it has been allowing an organization
's employee over enhancing innovation with creativity making execution done in effective
way.
Critical comment on the company's corporate social responsibilities in the processes
The concept of corporate social responsibility is based over that kind of model which is
been used over providing assistance in relation over social work that is to be done by an
organization. This makes an organization intend to make affect upon society created in more
effective manner. Through CSR an organization plans over creating actions which is beneficial

over making society develop in affective way. This lead over making image of an organization
like Easy Jet enhanced within society. As per modern world within which an organization makes
exploiting of resources within society. Under it the main focus is over developing society with
all aspects related to it. All the organizations is required to be followed such social responsibility
that makes an organization develop living standards of individual within society. Also through
this an organization an organization is able to contribute towards society in better manner and
making loyalty increased towards society (Ghauri, Strange and Cooke, 2021).
Through making corporate social responsibility embedded within an organization like
Easy Jet different social issues is been solved through proper planing. It leads over making an
organization like Easy Jet to contributes done towards society by planting trees which helps in
making environment more safe. Also such responsibility makes infrastructure developed through
opening schools which makes illiteracy issue solved in effective manner. Easy Jet with the helps
of these responsibility is able to make sustainability attained through increasing goodwill and
improve organizations image. Also by reducing carbon emission major contribution is done by
organization in reducing air pollution within UK. Utilizing fuel-efficient aircraft like its Airbus
A320 and A321 reduces the use of fuel to approximately 15%. (Easy Jet plc).
Reflection
As I was preparing the report upon this topic made my Understanding developed over
various aspects of business in more effective way. I have not felt any kind of stress while
working over the area of interests in order to study about topic in detail. Also I have gained detail
knowledge upon different parts of business leading towards making proper clearance achieved
in relation to factors involved within it. Also I have been making significance achieved with
relevance over the study of topic. Through this I have been preparing report in more affective
way by highlighting important points with relevant models which is applied in making
organizational development possible. Through this I am able to attain clarity over leadership
style and its applicability over an organization like Easy Jet. Then in this report various kinds of
skills and areas of development is discussed which made my learning to be more enhanced. In
the report, I have applied various frameworks such as swot, pestle and different leadership styles.
While describing the various styles of leadership, I came to know the difference between them
and their traits.

Through my skills, I was able to complete the objective of this report with full efficiency
and within the specific period which provided me a feeling of enthusiasm as well as a high level
of satisfaction. Within the report, I have covered all the aspects which were asked with a proper
application in context to Easy Jet. Throughout the report, I analysed various professional skills
that would help me in the future with other topics. After this report, I am enough confident that I
can accomplish other project objectives when provided to me.
CONCLUSION
From the above report the concept of business is been understood that are those
activities which makes an organization attain place within market. Then in this report PESTLE
and SWOT of an organization is done that makes impact of internal and external factors
understood in more effective manner. Further various leadership style is been explained which is
used by leaders of an organization like Easy Jet making productivity enhanced. In this various
style of leadership such as as democratic, autocratic, transformational, or laissez-faire is been
covered. Also the concept of Corporate Social Responsibility is understood which allows
organization solve issues of society affectively. A business to have its smooth running needs to
scan the environment appropriately as well as follow proper leadership style so that the company
can serve effectively to society.

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