Easyjet Eirline: SWOT and Pestle analysis, Corporate social responsibility, Comparison of different styles of leadership

EASYJET EIRLINE

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
SWOT and Pestle analysis...........................................................................................................4
Effective opportunities and threats due to external factors..........................................................6
Corporate social responsibility of the company...........................................................................7
Comparison of different styles of leadership for choosing the best one for Easy Jet airline.......8
Recommendations for suitable leadership style that will help Easy jet in meeting their
objectives...................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
PESTLE analysis is a very useful tool which is used to determine the external and
internal factors of an organisation. Airline industry is highly affected by the changes having in
the political and economical conditions of the country. This process is aimed to examine the
macro factors which have the power to influence the business of the airline industry. SWOT
analysis is used to review the strengths of an organisation and determine the opportunities
coming in way of success. It also helps in finding out the weakness and threats exhibiting as
challenges for the growth of business (Morlotti, and et.al., 2017). Easyjet airlines is a British
based multinational airlines which is known to offers its services at low costs. It operated in both
domestic as well as internationally. The company is been looking to expand its business and
fulfil the demands of its customers to have a low cost air travel. Easyjet has to face many
challenges because of the changes in external and internal factors.
MAIN BODY
SWOT and Pestle analysis
Swot analysis is a frame work which helps in the analysation of the Strengths,
weaknesses, opportunities and threats. For EasyJet airline Swot analysis can be explained as
follows,
Strengths :
The brand name of this airline company is very strong and due to which company has
some loyal customers. The recognition this company gets from its customers helps it to maintain
strong position in the market. Another few reasons which are considered to be the strengths of
the company is its balance sheet which shows its share holders and stake holders its positive
performance (Marques, 2017).
Weaknesses :
For this company its biggest weakness is that its services are not so preferred outside of
the European continent. The majority of the loyal customers of this company are the elder people
which is not so positive for the organization's future. This organization has been known to suffer
due to the competitors providing very similar prices. This organization is very dependent on
many of the partnership which it has built (Luong, 2019).
Opportunities :