Business Strategy and Competitive Analysis

This assignment delves into the crucial connection between business strategy and achieving a competitive edge in the market. Students are tasked with analyzing diverse case studies, evaluating different strategic approaches, and understanding how companies utilize competitive analysis to formulate effective business strategies. The focus is on applying theoretical concepts to real-world scenarios, demonstrating an in-depth comprehension of strategic management principles.

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TABLE OF CONTENTS
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
1.1 Assessing the mission, vision, goals, objectives and core competencies of Easyjet which
influence the strategic planning...................................................................................................3
1.2 Analyzing the factors which have been considered by Easyjet when formulating strategic
plan...............................................................................................................................................4
1.3 Evaluation the effectiveness of techniques which are used by the recognized company at
the time of developing the strategic business plan.......................................................................5
Task 2...............................................................................................................................................6
2.1 Analyzing the strategic positioning of an Easyjet by internal organizational audit..............6
2.2 Environmental audit of an Easyjet airlines............................................................................6
2.3 Assessing the significance of stakeholder analysis when formulating new strategy.............7
Task 3...............................................................................................................................................8
3.1 Analyzing the alternative strategies relating to market entry, substantive growth,...............8
limited growth or retrenchment for Easyjet................................................................................8
2.4-3.2 Present and justify the choice of a new strategy for Easyjet...........................................9
4.1 Assess the roles and responsibilities of manager at different level strategy........................10
4.2 Estimation of resources will be required by Easyjet for successful implementation of
chosen strategy...........................................................................................................................11
4.3 Explain the SMART targets contributes in the successful implementation of strategy......12
Conclusion ....................................................................................................................................12
References......................................................................................................................................13
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INTRODUCTION
Business strategy is an important tool for achieving the desired task because it provides
the direction and guidelines towards the achievement of set objectives. It is useful for long term
planning more than 3 to 5 years. The present report is based on the EasyJet strategic business
planning and use of different techniques of strategic business plan. This report also analysis the
internal and external environmental factors which affects the strategic business planning of the
EasyJet airline company. It main focus on to provide lower cost and effective quality of airlines
services to mass people and gain competitive advantage. It also follows the market penetration
growth strategy tools for achieving the larger sales volume and retains the customers for a long
time period. EasyJet air Line Company uses the extensive technology which one is helpful in
online ticket booking, time saving and reduced paper in order to get higher efficiency.
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Task 1
Task 1.1 Assessing the mission, vision, goals, objectives and core competencies of EasyJet
which influence the strategic planning
Strategic planning
It is the process of define the strategy, decision making to achieve the set target goal in
business. Moreover, it also extends the guiding and implementation of that strategy. To create a
effective strategic planning management take the strict decision towards achieving the target
goals. It is important for the organization because it provides sense of direction and guidelines
towards measurable goal. It is a specific tool that is useful for taking day to day decisions and
evaluating the ongoing process to effectively achieve the goal. EasyJet are the leading and
cheapest airline services of the company (Hamel, 2012). The mission of this company is to
provide low cost services to the mass people. Mission, vision and goal of an organization makes
a greater impact on a strategic planning because strategic planning are prepare and implement on
the basis of company future prospects, mission provides the direction towards accomplishment
of desired goal. Strategic planning are to be set according to these factors.
Mission:
Strategic planning starts with defining mission of the company. Strategic mission gives
guidance to both management and employees which focuses on their efforts. A mission of the
firm is to describe the purpose of a company.
Role
It has its own role to provide safe and valuable services to their customers. It makes
positive contribution in the wealth of the society.. Safety of the passengers has top most priority
compare to other services during the traveling.
Importance
Importance of the mission includes the process of achieving the target of the airlines
company which has to be set by the management of the EasyJet. A mission of the company plays
the vital role to achieving the long term goal.
Mission Statement
Mission statement of Easy jet is “To provide our customers with safe, good value, point-
to-point air services. To effect and to offer a consistent and reliable product and fares appealing
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to leisure and business markets on a range of European routes. It provides high range of services
to different demographic region. To achieve this, we will develop our people and establish
lasting relationships with our suppliers.
Vision:
Role
A vision of the company describes future picture of an organization. A vision statement
inspires employees to give more effort and provide framework for strategic and operational
planning.
Vision of easy jet
Vision of an organization shows the dreams and hopes for the future. Its vision is to build
the future airline services provide strength as the largest low cost airline in Europe.
Goals-
Role
Measurable goals are important for evaluating the progress and understanding the
employees and managers. Goal of an organization are useful tool for strategic planning and it
acts as a nut and bolt for a strategic process. Goal of the EasyJet is to server their services to
mass people and retention the passengers for a longer time period.
Importance
Importance of goal setting is the most effective approach to achieve the long term goal
set by the company and it is very important to give the boost to the business growth.
Objectives
Role
There are several objectives of every organization to sustain in the current market
and maintain their brand value like they have to provide best services to their regular customers
and providing best facility to their employees and employers. Moreover, major role of the
company is to achieve the set target goal and improve their quality services.
Importance
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In the importance of the objectives of EasyJet, includes the effective planning to achieve
the long term objective. Mainly to reach the target goals small objectives are must require for the
company's growth and these plays vital role in achieving the long term objectives of the
company.
Core competence
Role
Core competence of EasyJet is very effective way to attract more passengers
towards their providing services and best facility. Moreover, there is effective core competence
of the EasyJet is satisfaction from the passenger's side. In the importance of the core competence
passenger's satisfaction is must for the firm and for the greater improvement of the organization.
Importance
Core competency of EasyJet is to provide low cost airline services point to point
destination. Online services help in getting larger revenue because 90% of flight tickets are
booked by using the internet service. EasyJet is the low cost service provider so that it attracts
more and more customers to avail the services. EasyJet airline has 6000 employees staff they are
work in departments like pilots, crew member, staffs and employees they provides effective
services to customers.
Summary
There are several factors that affect the strategic planning in terms of positive or negative
both the ways. Likewise mission, vision, goals and objectives directly affect the services of the
EasyJet’s in positive way. Once organization clear their mission in the right direction and then
make strategic planning accordingly so they can easily achieve their set target. Effective goals
and objectives are also affecting the development of the firm and improve their services. Core
competency influence the strategic planning of the company in effective manner like they
provide low cost airline services to their passengers and online services provide to book tickets
and many more.
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Task 1.2 Analyzing the factors which have been considered by Easy jet when formulating
strategic plan
Strategy formulation
Planning horizon
Strategic plan is a set of processes where the range of strategies is developed and
provides contribution towards achievement of organizational goal. Strategies are implemented
according to the set goals and objectives as per the vision and mission of an organization. Top
management of an organization is responsible for effective implementation of strategic set
objectives.
Outside influences
Organization structure reflects the company’s image in front of people if the firm follow
formal pattern of interaction and coordination. It shows by the behavior of human being who is
the part of a company. All the beliefs and assumptions are made by particular organization for a
period of time and it helpful for the new employees.
Organization culture
It is a set of shared mental assumptions within an organization (Meskendahl, 2010).
Every company has their own unique culture which reflects their own mission, vision and goal.
Leadership style of an organization also influences the strategic planning of an organization
because leadership influences others towards accomplishment of the target and directs the firm to
make it more cohesive and coherent. Leadership attributes drives organization in a way to get
competitive advantage in the market place.
Planning issues
Leadership can take organization the up to remarkable height buy giving guidance and
direction. Many departments are responsible in the strategic planning of the process. Internal and
external environmental factors are to be considered when framing strategic planning of a
company.
Organizational mission, vision
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During the strategic planning process, it includes vision, mission, objective and value
preposition are to be considered to achieve great advantage. Competitive environment also
affects company’s strategy due to barraging power of buyers and suppliers and potential of new
entrants and their substitutes. Finance resources needed to be taken in to account while
implementation of strategy. Human resources need to be considered in the strategic planning of
business. Technological factors also influence the strategic planning.
Financial resources- It can be considered when framing a strategic plan because it a life blood
for operating day to day functions. Financial factors makes greater impact when preparing
planning. It can be done on the basis of appropriate allocation of budget to a specific activity. It
also affects the expansion of business and services at large level.
Human resources- It is the intangible assets for an organization without the HR no one firm can
survive in market. According to the level of human resources strategic planning of a business are
to be made. It plays a vital role in managing all the activities in an efficient manner.
Importance of strategic planning
 Strategic planning is very important tool to provide the outline and direction to achieving
the long term goal and improve the business tactics.
 Making the effective decisions and conduct the operation to compete with the other
organization, effective strategic planning is so important.
 It is very necessary tool for the company's growth and achieve the targets, It is also attract
the financing and management accounting.
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Task 1.3 Evaluation the effectiveness of techniques which are used by the recognized company
at the time of developing the strategic business plan
Planning techniques
Several strategic planning techniques are to be used for different circumstances. EasyJet
uses two strategic business plan techniques which are SWOT and PESTLE analysis.
Importance of planning techniques
It provides cost effective and high quality airlines services across Europe. It also
provides user friendly website to everyone so that anyone can easily access the airline related
information. It also uses online promotion techniques and offer discounted ticket which is
emailed to the existing customers. This policy attracts the customers to avail the services. It
provides faster services its average turnaround time is 30 minutes (Pagani, 2013). It have many
opportunities to open alternative routes for major European cities and it is cost effective and time
saving for alternative customers. It provides comfort and refreshment services during traveling
time.
PESTEL Analysis- It is basically related to external environment of an organization
which affects the organizational activities up to a large extent. Political and legal factors affect
the growth and image of the company. Several taxes and any legal changes which are more
complicated to adopt it. . Globalization of business boosts the traffic continuously for a long time
period. Social and cultural factor vary from region to region. Many of the people are not aware
how to use credit card over the phone and internet. Low price is the key elements of the brand.
Advance booking of tickets are less expensive and also Core competency of EasyJet is to provide
low cost airline services point to point destination. Online services help in getting larger revenue
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because 90% of flight tickets are booked by using the internet service. EasyJet is the low cost
service provider so that it attracts more and more customers to avail the services. EasyJet airline
has 6000 employees staff they are work in departments like pilots, crew member, staffs and
employees they provides effective services to customers. o gives discount on online ticket
booking. It provides internet and telephone booking system. Promotion strategies are very
attractive which can be done the use of slogan and campaign which promote the vision and
mission of the company.
BCG: BCG is a matrix that used in business brand and business strategies planning
process. EasyJet’s market share and market growth are very high in compare with other airlines
like sky, British airways, Aero Lloyd.
Competitive analysis- It is the another tool that are considered while making the
strategic business plan. It provides the information about the competitor strategy and their future
planning, it helps to makes certain changes in the existing business plan in order to gain
competitive business advantage.
Supply chain analysis- It is basically based on the customer wants and demand. It
matches with the customer demand in order to fulfill the customer satisfaction. Supply chain can
change according to the customers varied demand. Supply chain are always be prepared in
flexible manner that helps in making instantaneous changes.
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TASK 2
Task 2.1 Analyzing the strategic positioning of an Easy jet by internal organizational audit
Internal organizational audit
Internal audit of an organization includes the company assets, resources, system and
procedure are to determine for the purpose of identifying the strength and weakness. Resources
of an organization effectively audited which relates to physical, human, intangible and financial
resources. Physical resources have effective approach which can be easily accessible to the
customers. Human resource department consist number of number of employees all around the
Europe and high technology and trained staff helps in to provides low cost operations (Hamel,
2012). Core competency of Easyjet is to provide low cost airline services point to point
destination. Online services help in getting larger revenue because 90% of flight tickets are
booked by using the internet service. Easyjet is the low cost service provider so that it attracts
more and more customers to avail the services. Easyjet airline has 6000 employees staff they are
work in departments like pilots, crew member, staffs and employees they provides effective
services to customers. Internal audit are to be under consideration of organization culture.
Importance
 Low cost service provider strategy is useful for achieving high level of sales as well as
revenue. Financial resources of an EasyJet are optimum in level because it does not
generate larger annual revenue in terms of profit.
 This strategy helps to cover huge market area. It is the second biggest airline industry in
UK. It provides best online booking and best online consumer service. They have various
varieties of services like airbus, airplanes with sufficient number of Boeing and seats.
EasyJet regularly modifies their services and new planes are used for maximizing
performance of flight and reducing the time and cost for passengers. Company regularly
invests lot of money in technology which reduces the paper work and increases the speed.
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Task 2.2 Environmental audit of an EasyJet airlines
EasyJet always focuses on providing best quality of services to their customers which
satisfies the customer needs and makes them happy. It always believes in maintaining long term
relationship with customers and gives valuable importance to them. EasyJet jet also provides
some additional services as per demand of customers which includes room reservation in hotel,
transportation, insurance and tourist guide. The main motive and mission of EasyJet is to provide
safe and good value services to their customers (Scholes, 2015).
SWOT Analysis-
It consists of Strength, Weaknesses, Opportunities and Threats of a related organization.
Strength and Weaknesses are internal factors of an organization while Opportunities and Threats
are the external factors of an organization.
Porter's generic strategies
These strategies are used to describe that what are the process that company apply to
achieve the set target goals and there are several strategies like low cost, differentiated or focus.
It includes cost focus, differentiation focus.
Value chain
Porter's value chain process includes the firm's infrastructure, human resource
management, technology development, procurement, these are the supportive activities of that
process and the primary activities are inbound logistics, operations, and outbound logistics.
EasyJet apply the porter's value chain process to achieve the long term goal of the company.
PESTEL Analysis of EasyJet
Political factors- Political instability in UK has negative impact in company’s operation.
Governmental interference decreases the revenue of company so that company operations are
that company operations are difficult to perform in unfavorable situation. European Union
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Eastern enlargement added more countries it provides more opportunity in order to serve their
services to alternative route.
Economic factors- Continuously increasing in the prices of petrol directly impact the airline
industry and security or insurance cost is also influence by the danger of terrorism. Operating
cost of services is also influenced by the inflation rate.
Social factors- Social factors belongs to changing behavior of buyers because most of the buyers
are very price conscious due to this they can easily switching to low cost airline services. Social
factors are belongs to education, income, social status.
Technological factors - It affects the online booking of tickets it always to be convenient and
easy to buy tickets which provide the customers satisfaction and save their time. It also reduces
the operating cost due to less paper work and reduction in the duplication of work. Use of
internet and mobile technology is more frequent due to the availability of internet and modern
technology.
Legal factors- Legal factors are related to the governmental issues which are undertaken by laws
and regulations. It is modified according to the changes in law.
All these factors helps in get opportunities from the environmental factors and overcomes the
threats in order to maintain sustainable image in market place. Environmental factors helps in to
scanning of opportunities and threat that are associated with it. Technological indicates the
opportunities to adopt to work easier are convenient in order to fulfill timely customer demand.
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Task 2.3 Assessing the significance of stakeholder analysis when formulating new strategy
Stakeholders and their analysis
Analysis the importance of stakeholders is the essential element for the success of any
organization. Management plays an important role in formulation and implement ion of business
strategies under consideration of stakeholders needs. Companies have various types of
stakeholders which include competitors, banks, customers and employees etc. Individual
stakeholder may be a part of multiple stakeholder groups. Internal stakeholders of the company
are employees while external stakeholders are govt. Stakeholders interest are generally based on
the success and wealth of the organization (Verbeke, 2013). Quality of the company’s product is
to be discussed with customers and health and safety regarding issues are to be discussed with
the company employees. Government plays an important role for the environment or legislation
changes. When making new strategy that time stakeholders are to be considered as important
elements because they invest their money in an organization so they rights to know about any
changes in the company. Stakeholder analysis is done for identifying and assessing the
Implementation of new strategies is more effective and supportive in nature which helps in to
reducing the obstacles in the successful operations of the organizations. Organizations take
opinions and advice from most powerful stakeholders regarding to shape and renovate the
organizational functions. Support from the stakeholders helps to gain more and more resources in
an reliable manner. It also helps in to anticipate the people reaction for the changes so that
stakeholder analysis is important for an organization to operate all the functions smoothly and
successfully. Stockholders of a company have a direct relationship with the company
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profitability because stakeholders and organizations are directly affected by each other activity
and influence the business. Stakeholders are may be a two types internal and external.
Internal stakeholders are those who are working inside an organization. It includes employees,
customers, suppliers and creditors, they plays a significant role in the processes of an
organization. Processes may be in the form of planning, organizing, implementing and
evaluating along with controlling all these are processes are being followed when manufacturing
the clothes (Best, and Holmes, 2010). They directly influence the business functions because
they plays a direct role in the decision-making participation. Employees and suppliers are also
involved in economic transaction, for e.g. suppliers don't delivers the raw material for the
required product that time entire supply chain will be disturbed and leads problems.
External stakeholders are exist beyond the boundary of an organization. they may not
directly participate in day to day functions of business but their views and corporation influenced
the business functions and profitability
TASK 3
Task 3.1 Analyzing the alternative strategies relating to market entry, substantive growth,
limited growth or retrenchment for EasyJet
Limited growth strategy
 Market entry is the planned process of delivering of goods and services to a target
market. Importing and exporting of goods and services after making the contract that has
been made with foreign countries. New market provides various opportunities and risk so
that how to get profit from the opportunities and overcome the risk.
 Substantial growth strategies are implemented for the purpose of merger of acquisition.
Exporting and importing is the marketing tool of produced goods in one country which
are manufactured in another country. Merger is the combination of separate organization
which are comparative. In an acquisition one firm takes ownership of another firm. Taker
firm are more powerful and high risk taker to purchase other firm.
 Joint ventures have limited opportunities for the growth. In this growth strategy two or
more firms are shared their ownership with each other so that competitive advantage is
narrow but it captures more market share because it serves their product and services to
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more and more customers due to this it is not advisable to anyone because it has limited
growth opportunity.
 Licensing and joint ventures are the another for entering in the new market which helps
in maintain competitive advantage in order capture new market with the help of jiont
ventures.
Retrenchment growth
Retrenchment is the slowdown stage of an organization where remedial actions are taken
(Connor, and Lande, 2012). These actions are taken at the time of inefficiency are occur in
operations and faces economic recession condition along with strong competition in the market
place. At the time of inefficiency the organization uses three retrenchment strategies which are
assets reduction that reduces the operating cost of an organization, Cost cutting, it reduces
unnecessary and risk having operations and revenue generation is the techniques where it
approaches the cost leadership of the product in the market. It can be achieve through the use of
single product line with huge amount of production which helps in to reduction of cost and
increases the revenue.
Market expansion and penetration are the growth strategy in which helps in long survival in the
market place. This strategy are also useful for capturing the wider market region. Easyjet also
adopt this strategy by providing low cost services with optimum quality.
Task 2.4-3.2 Present and justify the choice of a new strategy for EasyJet
Strategies are used for growth along with capture larger market region. Growth strategies
are broadly divided in to four types which are diversification of product, product development,
market penetration and market development. In case of EasyJet market penetration growth
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strategy is more
Useful for the growth of the company because its revenue is low and it cannot adopt the product
development and diversification growth strategy. Market penetration focuses on selling existing
products or services in the existing market. It involves current customers buying more and new
customers are start to buying or switching the customers from their competitors. Lower and drop
down in the existing product prices increases the demand of the product and competitors takes it
as challenge. Modification in the existing product which helps in to get optimum margin
otherwise the company suffers the profit margin but ensure about to maintain the quality.
Advertising strategy
Promotion increases sales level which helps in getting higher revenue because this
strategy is based on low profit margin. Promotion may be based on to give offers and schemes to
the customers, also it can give trade discount and sales promotion discount that gives additional
profit to company. Encroachment of the product increases the sells better that the competition
with competitors. Company uses wider range of network which is approachable to every
customer. No one can miss out this product or service. Consumption of airlines services are to be
heavy because it provide lower cost and quality services so that those customers who are not able
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to take this services, lower prices influence the people to avail that services. Lower prices also
influence new users to avail service due to higher promotion and wide area network which
effectively and easily available to everyone. Promotion is the best strategy which is used to
improve the quality of services and also cost reduction is also there, moreover promoting a
company's services is very effective for the profitability and market growth and share.
Justification about the market penetration strategy of the Easy Jet airline services:
It increases demand of services because it provides lower cost services with the optimum quality
and timely. All these factors affect and influence the customers to avail services. Market
penetration can be effectively achieved by the following techniques and tools to be used in the
way to promote the services. Lower prices of the services always attract the customers if kind of
quality to be hamper. Whole population of the world where the ratio of general class people is
large so that it can helps in to generate large revenue. Variety of services are also be used by the
EasyJet so that it can easily attain the profit. Expanding network is also useful strategy for the
EasyJet which provides alternative route for the airline services. It generates larger revenue
because operating cost of one time initiation is considered and it cover larger region. Single route
consume the same operating cost and it is too much expensive. Quality of services attracts the
customers for further uses of these services and suggests another non user person it helps in to
cover large market region. Competition is also become intensive in the market place due to the
lower pricing strategy that time competitors also drop their prices it affects the revenue of the
company. Competition between the airlines companies is strong. New marketing strategy is also
an effective tool for creating continues demand of a product (Chang, and Chuang, 2011). It also
helps in increasing the sales volume of the existing services as compare to total target market for
that services. Market penetration is useful strategy because it achieve award for the effective
online services and higher rate of technology to be used. Advance online ticket booking also
provides some discount for the ticket holder. Additional services are provided by the EasyJet to
attract the customers because coordination between individual service providers is not an easy
task it is very much complicated so that also helps in to generate high revenue.
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Task 4.1 Assess the roles and responsibilities of manager at different level strategy
Mangers have various roles and responsibility for strategy formulation and
implementation. Various levels of strategies exist in an organization. It involves corporate,
functional and business strategy. Management of the EasyJet airlines has to do the effective
planning to increase their growth rate in which they includes proper communication, flexible
planning, task sequencing and scheduling and strategic direction or more.
Corporate strategy involves entire strategic scope of an enterprise. In which organization
decides the specific product and service that the geographic the region. Every organization
considers the various tools and techniques which are operate on daily basis like resource
allocation in form of cash, staffing, equipment and other required resources. New product and
service related strategy are made at the corporate level strategy. This strategy define the market
condition. It relates to diversification in new product and services and existing geographic
region.
Business strategy has some kind of similarities to corporate strategies. In that strategy
they focuses on one rather than overall portfolio of business. Every individual business unit
represents identical entity and it oriented towards a particular product and market. Each strategic
business unit has its own competitors and their unique strategy. Middle management of an
organization is to be considered for strategy implementation in most efficient way. Their duties
in an organization are to creating effective working environment, administration of work process,
leading the people towards the goal accomplishment. They regulate day to day working process
and gives report to the high level managers. Middle manager of an organization act as a channel
of communication between high level of mangers and low level of employees, they are also
responsible for maintaining better coordination between worker and company. Middle managers
are responsible towards any changes needed in an organization and creating an effective working
environment. They monitors the whole day performance in order to they are valuable. Human
resources are the important function of a middle manager is motivating, leading and inspiring
their subordinates. They have an ability to quickly solve the problems and makes decision under
pressure.
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Functional manager has an authority whole over organization. They have ongoing
responsibilities and are directly affiliated with project team. They are responsible towards the
goal and objectives are perfectly aligned with the organization vision and mission and overall
strategy. They are the top management of an organization have an authority towards the tracking
and monitoring the process and reduces the inefficiency, and effectively understood of their
functional resources and allocates according to their priorities. Give professional suggestion and
provide direction to others within departments. They establish standards and best practices for
measurement of process. Mangers plays effective role in an organization for managing whole
activities from bottom to top level. All the services are effectively integrated and correlated with
each other in order to create competitive advantage over their competitors. Every departmental
mangers have unique and identical responsibility which are play in a certain manner.
Task 4.2 Estimation of resources will be required by EasyJet for successful implementation of
chosen strategy
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Market penetration strategies are to be chosen for the growth of an organization, when
expanding and any modification in business requires extensive budget, human resources,
material and technology. All these factors are equally responsible for expanding the business.
Human resources
Human resources are the key element or the success of an organization. Talented and
qualified staff is to be employed for serving the best and effective services and reducing the
duplication of work.
Material and technology
Expanding the business activities needed the large amount of material along with
optimum utilization of resources. Waste and updated technology can to be used for handling all
the activities at the same level. Wider range of services and huge amount of data are to be
tackling effectively by the use of software which are fruitful in ticket booking and developing the
website which can be easily accessible by anyone to get information regarding to services and
discounted scheme.
Finance and time
Budget is the life line of any ongoing business activities. Requirement of budget is huge
amount due to the expansion of existing in existing business firm. Time management is the main
factor that has to be apply at the airlines firms so that they can provide their best services to their
passengers.
Technological resources, financial and human resources that plays an important role in the
success of an organization. All these factors makes greater impact on the operation of the
services.
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Task 4.3 Explain the SMART targets contributes in the successful implementation of strategy
Smart target is the key element of the success of an organization. S denotes to specific
that indicates the target population for the product or services. M denotes the Measurable which
shows the size of the targeted people. A indicates the area and R shows the realistic it can be
domestic and residential where funding has been obtained from the government and a nonprofit
organizations (Pagani, 2013). T denotes the time specific. Easy jet main vision is to serve their
services to mass people in order to generate large revenue with high degree of customer
satisfaction. Monitoring of ongoing services to be essential for the quality services which plays
an important role in the customer satisfaction. It also reminds about their priorities which one is
going first and continues the cycle till all the priorities are completed. It is all about the time
management where priorities are set according to the requirement which follow the sequence
cycle. Innovation of the new product also influences the success of the company because it
creates the valuable position in the market place. In the success strategy planning of the airlines
there are many factors which has to be included likewise first vision has to be clear, remind that
what are the priorities of the firm and promote them to do their best, increasing the thought
process and many more. All the SMART target elements helps in the successful strategic
planning of a business. All the elements give guidelines for the operation and describes the
method which one is used in the accomplishment of task. Use of various technical and
economical aspects are to used for successful implementation of task in order to fulfill the
customer demand.
CONCLUSION
From the above stated report, it can be concluded that has an external environment in
which business strategic planning of the Easy jet. It has contained several factors that cannot be
controlled by the firm. These have made both positive and negative impact over the companies.
To deal with the external elements, enterprises have developed several strategies with the aim of
the attain business objectives. Through the market penetration Strategy Company can achieve
higher sales volume and intense competitive advantage. Lower pricing and quality of services
are the goal of an organization which can be effectively meet by the firm. Easy jet Airline
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Company also uses the highest technology to manage all the services at the same platform it also
be useful for online ticket booking and time saving of their customers.
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