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Business strategy assignment | EasyJet

   

Added on  2020-01-07

26 Pages6693 Words761 Views
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TABLE OF CONTENTSIntroduction......................................................................................................................................3Task 1...............................................................................................................................................31.1 Assessing the mission, vision, goals, objectives and core competencies of Easyjet whichinfluence the strategic planning...................................................................................................31.2 Analyzing the factors which have been considered by Easyjet when formulating strategicplan...............................................................................................................................................41.3 Evaluation the effectiveness of techniques which are used by the recognized company atthe time of developing the strategic business plan.......................................................................5Task 2...............................................................................................................................................62.1 Analyzing the strategic positioning of an Easyjet by internal organizational audit..............62.2 Environmental audit of an Easyjet airlines............................................................................62.3 Assessing the significance of stakeholder analysis when formulating new strategy.............7Task 3...............................................................................................................................................83.1 Analyzing the alternative strategies relating to market entry, substantive growth,...............8limited growth or retrenchment for Easyjet................................................................................82.4-3.2 Present and justify the choice of a new strategy for Easyjet...........................................94.1 Assess the roles and responsibilities of manager at different level strategy........................104.2 Estimation of resources will be required by Easyjet for successful implementation ofchosen strategy...........................................................................................................................114.3 Explain the SMART targets contributes in the successful implementation of strategy......12Conclusion ....................................................................................................................................12References......................................................................................................................................132

INTRODUCTIONBusiness strategy is an important tool for achieving the desired task because it provides the direction and guidelines towards the achievement of set objectives. It is useful for long term planning more than 3 to 5 years. The present report is based on the EasyJet strategic business planning and use of different techniques of strategic business plan. This report also analysis the internal and external environmental factors which affects the strategic business planning of the EasyJet airline company. It main focus on to provide lower cost and effective quality of airlines services to mass people and gain competitive advantage. It also follows the market penetration growth strategy tools for achieving the larger sales volume and retains the customers for a long time period. EasyJet air Line Company uses the extensive technology which one is helpful in online ticket booking, time saving and reduced paper in order to get higher efficiency.3

Task 1Task 1.1 Assessing the mission, vision, goals, objectives and core competencies of EasyJet which influence the strategic planningStrategic planning It is the process of define the strategy, decision making to achieve the set target goal in business. Moreover, it also extends the guiding and implementation of that strategy. To create a effective strategic planning management take the strict decision towards achieving the target goals. It is important for the organization because it provides sense of direction and guidelines towards measurable goal. It is a specific tool that is useful for taking day to day decisions and evaluating the ongoing process to effectively achieve the goal. EasyJet are the leading and cheapest airline services of the company (Hamel, 2012). The mission of this company is to provide low cost services to the mass people. Mission, vision and goal of an organization makes a greater impact on a strategic planning because strategic planning are prepare and implement onthe basis of company future prospects, mission provides the direction towards accomplishment of desired goal. Strategic planning are to be set according to these factors.Mission:Strategic planning starts with defining mission of the company. Strategic mission gives guidance to both management and employees which focuses on their efforts. A mission of the firm is to describe the purpose of a company.RoleIt has its own role to provide safe and valuable services to their customers. It makes positive contribution in the wealth of the society.. Safety of the passengers has top most priority compare to other services during the traveling.ImportanceImportance of the mission includes the process of achieving the target of the airlines company which has to be set by the management of the EasyJet. A mission of the company playsthe vital role to achieving the long term goal.Mission Statement Mission statement of Easy jet is “To provide our customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing 4

to leisure and business markets on a range of European routes. It provides high range of services to different demographic region. To achieve this, we will develop our people and establish lasting relationships with our suppliers.Vision:Role A vision of the company describes future picture of an organization. A vision statement inspires employees to give more effort and provide framework for strategic and operational planning. Vision of easy jetVision of an organization shows the dreams and hopes for the future. Its vision is to buildthe future airline services provide strength as the largest low cost airline in Europe. Goals-RoleMeasurable goals are important for evaluating the progress and understanding the employees and managers. Goal of an organization are useful tool for strategic planning and it acts as a nut and bolt for a strategic process. Goal of the EasyJet is to server their services to mass people and retention the passengers for a longer time period.Importance Importance of goal setting is the most effective approach to achieve the long term goal set by the company and it is very important to give the boost to the business growth.ObjectivesRole There are several objectives of every organization to sustain in the current market and maintain their brand value like they have to provide best services to their regular customers and providing best facility to their employees and employers. Moreover, major role of the company is to achieve the set target goal and improve their quality services. Importance5

In the importance of the objectives of EasyJet, includes the effective planning to achieve the long term objective. Mainly to reach the target goals small objectives are must require for thecompany's growth and these plays vital role in achieving the long term objectives of the company.Core competenceRole Core competence of EasyJet is very effective way to attract more passengers towards their providing services and best facility. Moreover, there is effective core competence of the EasyJet is satisfaction from the passenger's side. In the importance of the core competence passenger's satisfaction is must for the firm and for the greater improvement of the organization. ImportanceCore competency of EasyJet is to provide low cost airline services point to point destination. Online services help in getting larger revenue because 90% of flight tickets are booked by using the internet service. EasyJet is the low cost service provider so that it attracts more and more customers to avail the services. EasyJet airline has 6000 employees staff they are work in departments like pilots, crew member, staffs and employees they provides effective services to customers. Summary There are several factors that affect the strategic planning in terms of positive or negative both the ways. Likewise mission, vision, goals and objectives directly affect the services of the EasyJet’s in positive way. Once organization clear their mission in the right direction and then make strategic planning accordingly so they can easily achieve their set target. Effective goals and objectives are also affecting the development of the firm and improve their services. Core competency influence the strategic planning of the company in effective manner like they provide low cost airline services to their passengers and online services provide to book tickets and many more.6

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