Marketing Mix of EasyJet: An Inside Look at the 7Ps Strategy

INSIDE THE
BUSINESS

TABLE OF CONTENTS
• INTRODUCTION
• TASK
o Marketing mix of EasyJet
• CONCLUSION
• REFERENCES
o Books and journals
• APPENDIX

INTRODUCTION
• Marketing is a significant tool used to promote, sell and distribute goods and services
in the market.
• Marketing mix is a combination of strategies or actions used by a company to
promote a brand or its goods and services.
• The presentation is based on EasyJet organization headquartered at London Luton
airport.
• It is a low cost multinational airline group in British administration.
• It facilitates both domestic and international services on more than 1000 routes in
more than 30 countries.
• The presentation will focus on marketing mix of EasyJet company.

MARKETING MIX OF EASYJET
• Marketing mix helps to examine how the airline company
makes utilization of the 7Ps to formulate its integrated
marketing strategies.
• The following are 7Ps of EasyJet:
o Product
o Price
o Place
o Promotion
o People
o Process
o Physical Evidence