Marketing Mix (Activity 2)

Marketing Mix (Activity 2)

Table of contents
• Introduction
• Marketing mix
• Comparison of two organizations
• Conclusion
• References

Introduction
The marketing is a set of
activities, process and institutions
which is used for creation,
communication, exchange and
delivery of the offering which
adds value for client, customers,
partners and society as well. It
involves such activities which
can promote and communicate
the product or service to the final
customer

Marketing mix
The marketing mix is defined as the
set of tactics or actions which the
organization can use to promote the
product or brand in the market. It
consists of 7Ps which are called the
elements of marketing mix.
Depending on target of marketing
plan and industry, the marketing
departments take many approaches
to each of the 7Ps.