Innovation and Entrepreneurship: Organic Eats Business Plan

INNOVATION AND
ENTERPRENEURSHIP
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
EXECUTIVE SUMMARY.............................................................................................................4
START-UP BUSINESS IDEA ( PRODUCT/ SERVICES)...........................................................4
INDUSTRY PROFILE....................................................................................................................5
THE BUSINESS MODEL..............................................................................................................5
CHALLENGES OF BUSINESS IDEA...........................................................................................6
PROSPECTIVE CUSTOMERS......................................................................................................7
BRIEF MARKETING PLAN..........................................................................................................7
COMPETITOR’S ANALYSIS.......................................................................................................9
SOURCES OF FUNDING..............................................................................................................9
INTELLECTUAL PROPERTY....................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
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INTRODUCTION
Business idea is the think which comes into entrepreneur mind and work on the that idea
to provide customers with new experience in market. This idea shows the innovation and
creativity of entrepreneur which are shown through product design, features and manufactured
process that is being used to develop new product. This report shows the new business plan of
Organic Eats that are providing organic fruits and vegetables which are high in demand around
the world. The quality fruits and vegetables are being provided to customer through physical
store and through online stores.
MAIN BODY
EXECUTIVE SUMMARY
The Organic Eats is an online and offline store where the company is dealing in products
and shown which market is being targeted by company. Business plan and point of
differentiation is being shown in the report. Challenges faces by company before generating
ideas and a brief market plan shows the London market through STP and 7’Ps. Further
competitor analysis is done to know the market and sources of funds to get investors (Kumar and
et.al., 2020). Lastly intellectual property approach is being mention to protect the business idea.
START-UP BUSINESS IDEA ( PRODUCT/ SERVICES)
The Organic Eats is dealing in fresh organic fruits and vegetables that are grown in own
farms. Selling fresh organic fruit and vegetable will help customer to stay healthy and fit by
consuming fresh items which are provided by Organic eats. The physical and online store are
provided by company where consumers can purchase products through offline store situated in
Streets of London and online store through website and mobile application. Home delivery of
products are also available to customers who are taken our premium plan of membership where
customers are being provided with many extra services which involve free home delivery,
discount offers, and many other services that will be started by company in near future (Mayer,
2018). On the other hand regular customers are being provided free delivery after the certain
amount of order to company and in limited areas coverage. Fruit like orange, banana, apple,
watermelon and etc., vegetable like Potatoes, Tomatoes, Lady-finger, capsicum and many more
will be provided to consumers.
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INDUSTRY PROFILE
As there are many high demand of organic food in market due to increase in health
conscious people are increasing rapidly which are moving towards consuming fresh fruits and
vegetables and maintain their body fitness. There is in an increase in demand of organic foods
like fruits and vegetables which are looking by consumers. The prices are not there primary
factor but the quality is considered as there primary factor that they are focusing on. This
industry is growing very rapidly as there re high profits and consumers are looking for organic
stuff in market (Nieto Llop, 2019). The preservatives and packed foods are being ignored by
consumers now a days that cause fats and cabs in body and not fit for health. This industry will
grown in most of the areas like USA and Australia where they are major focus is on consuming
organic food and consume less and less preserved foods by company. On the other hand, organic
foods are very cheap and cost less when it compare to preserved and junk food which are
consumed outside (Massa, Tucci and Afuah, 2017). The graph of UK shows that there is increase
in 9.5% growth after the COVID-19 impact. Consumers are being demanding more and more
organic food to make their immune strong and using fresh fruits and vegetables while converting
into vegan mostly. The statics shows that this industry will hit $252B in 2020. the demand for
goods are being rises very rapidly where all consumers are being avoiding packed goods to
consume.
THE BUSINESS MODEL
Due to innovation in technology and use of social media platform by large number of
individuals living in society, Organic eat has planned to make use of e-commerce platform in
order to sell its organic food products range for satisfaction of customers desired. So the e-
commerce business model includes- Business to consumers, consumers- to-consumers,
consumers- to –business and business to business (Iannuzzi, 2020). So, out of the four business
model, “ organic eat” has planned to make use of business to consumers in order to grow and
expand its business operation. Such as:
Business- to-consumers: In this model the company is producer of organic and healthy food
products that will be ultimately delivered to end customers so that their desired can be fulfilled.
So, organic eat is online retailers that deals in organic and more qualitative food products that are
safe for health and well-being of people. Therefore, company has planned to directly connect
with people by making use of digital platform such as social media, email marketing and many
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