Business Plan for Roots and Pulps: Organic Beverages in UK

Business Plan

EXECUTIVE SUMMARY
The present report is based upon Roots and Pulps (a new business idea) who provide
range of organic beverages to their customers of UK. In order to sustain the brand image, it is
necessary for the company to evaluate the industry and consider external factor through Pestle
analysis. Also, it has been determined through report that there is a strong competition within
market and that is why, company create USP by offering product in innovative packaging style.
Moreover, the report will also show two different types of funding used by the company i.e.
personal saving and bank loans. Also, different management team has been designed that assist
to meet the defined aim of a company.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
Business details...........................................................................................................................1
Location ......................................................................................................................................1
Market and Industry analysis:.....................................................................................................1
Product and service description..................................................................................................4
USP and competitor analysis......................................................................................................5
Operational plan..........................................................................................................................6
Risk and contingency plan..........................................................................................................7
Sales and marketing strategy.......................................................................................................8
Finance and funding plans..........................................................................................................9
Management teams....................................................................................................................12
REFERENCES..............................................................................................................................14

Business details
Roots and Pulps as new business start-up will be presenting organic and fresh cod
pressed fruit juices that are freshly prepared as per specific preferences, with no heating
developed within production procedures. The company will be presenting products and services
based on specific working plans, to keep check on nutrients values diversely based on high scale
innovation expertise factors for reaching out to larger extent consumer market. Root and Pulp
will be heading on to bring fresh supply of fruits and vegetables purees, based on various flavors
and customized choices for customers It includes ranges such as fruits such as Orange, kiwi,
pineapple, muskmelon ad varied other fresh supplies, and will have offline and online market
presence among business for reaching out to larger segments of customers.
Roots and Pulps further aim to introduce best supplies of customized fruit juices and
beverages, as per tastes and preferences among customers who prefer hygienic fresh on go
juices. The company has plans to expand channels on digital marketing, evolve on best working
innovation aspects and have best working targets for larger functional productivity optimization.
Business also deals with competencies and structured techniques, to market out best beverages
and fruit juices for people based on specific functional plans for strengthening optimum
productive growth (Strategies To Be Followed By Startups In the #NewNormal, 2021).
Location
Roots and Pulps will be having location in London, UK which holds high strategic target
market positioning for new business enlargement goals rapidly and to further expand best
technical proficiency aspects. Location is also based on easy availability within store, where
people can easily take away their orders, have specific juices and beverages there and also
digital market is competitive platform which further opens up space for higher stringent
connectivity
Market and Industry analysis:
UK is one of the largest market for companies serving fresh fruit juices and vegetables as
well as varied range of organic beverages which holds competitiveness rise within startups
industry. There has been constant rise among recent years within products and services, bringing
wider reach among target customers with high scale innovations and commercial benchmarks
based on creative marketing scenarios (Wieland and Fill, 2020). For this it can be analyzed that
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