Analysis of Issues for Eco-Fone Smartphones

REPORT FOR ECO-FONE

Table of Contents
INTRODUCTION...........................................................................................................................1
1.Analysis of Issues for Eco-Fone Smartphones.............................................................................2
1.1 An Overview of the Mobile phone market in the UK...........................................................2
1.2 Forecasting the UK Adult Smartphone use...........................................................................2
1.3 Smartphones - A potential market for older customers........................................................3
1.4 Feasibility of Expanding business to Kingston using Pros and Cons table..........................3
1.5 Costs of a New Building.......................................................................................................5
1.6 Testing the Possible Difference in Net Takings in the Two Shops.......................................8
1.7 Customer Satisfaction...........................................................................................................9
1.8 Quality Procedures..............................................................................................................11
1.9 Conclusions & Important Findings.....................................................................................11
2. REFERENCES..........................................................................................................................12
APPENDICES...............................................................................................................................13

INTRODUCTION
Smartphone is considered as an electronic device that is broadly utilised through whole
generation as this is portable as well as have multi purpose functionality characteristics which
may be utilised for several intent such as entertainment or surfing (Athes, 2019). As per the
scenario, the selected company is Eco Fone which deals into smartphones as well as another
accessories related with phones. It sells their products into two shops within Putney and
Richmond. With growth opportunity, firm is planning to extend its operation in Kingston with an
aim to maximise market share. Within this report, formative discussion is done upon product,
customers and finance related information in respect of Eco- Fone. Moreover, the smartphone
market current situation into UK is also discussed in this report.
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Analysis of Issues for Eco-Fone Smartphones
1.1 An Overview of the Mobile phone market in the UK
According to the survey performed thropugh Deliotte, this have been assessed that the
smart phone is enhancing with faster rate. This drives towards impressive raise into the volume
of sales by 1.5 billion at annually basis. At present times, there are 58% of adult person within
respective industry who are using smartphone into United Kingdom as well as according to
investigation there is higher demands of this index will develop approx 90% within the year
2020. The enhancement into number of person grab the attention towards smart phones as
technology is performing as a most essential part into each and every person life. As it assists
individuals to perform its day to day activities in very easier manner. Smart Phone facilitates
various advantages with the assistance of which person may perform its task in more efficacious
way (Balzer, 2015). Presently, there are above 33.5 million people who are doing jobs as well as
among which 32 million person do its job with the assistance of Smart Phones. With the usages
of smart phone into their daily activities, people may efficaciously perform its task in faster as
well as effective manner few of these practices involve E-mail, messaging, calender management
and others. Moreover, old age people groups are also taking the benefits of smart phone as a
means of entertainment.
1.2 Forecasting the UK Adult Smartphone use
According to the performed survey, this have been analysed that 17% population are the
estimated number into an age group of 16 to 24 who are utilising as well as keeping check its
smart phone several times that is 200 times into day. In addition to this, similar age of person
claims which that they keep on check in its smart phones in approx 200 times into a day.
Moreover, the performed surveys reflects a light upon a facts that in about 34% of person who
are in an age group of 16 to 75 are very much addicted towards its smart phones as well as
regularly utilising this without taking its meal as well as spends their time with friends an family
members. Also, this type of similar practices is identified in among 49% of overall population
within the age group of 16 – 24. into an age group of 16 to 75, 115 of person spends its time
upon smart phone even while they are crossing the roads as well as 53% perform the similar
things when it walks on road (Global mobile consumer survey. 2017). Therefore, this have been
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examined that an age group of 16 – 75 is utilising smart phone so much in comparison to another
age group of person.
1.3 Smartphones - A potential market for older customers.
As per the view point of Leo kelion, in year 2017 the sale of smart phone is enhancing
regularly into a group of older customers within a territory of United Kingdom according to case
given. Moreover, there are about 71% of older customers that lie under the age group of 55 -75 is
using smart phones and also it have been observed that person under similar age group is
adapting technology in much faster way in comparison to previous 5 years. It has been
researched that some first time buyers might felt for forcing the purchase of products and
services. One industry watcher highlight that some of older population gain benefit from the
changes made during the smartphones over the recent time in order to achieve potential
outcomes. In addition to this, according to the research whose sample size is 1,163 which have
been performed through Deloitte this have been examined that while doing comparison among
youngsters person of age group of 55 – 75 is so much addicted towards smart phones
(Smartphone sales boom with over-55s, 2019). Moreover, person who are having its wealth
average of above normal tends for purchasing premium handsets (BIANCHINI, GOMES and
SOARES, 2017). In addition to this, according to research data, this have been observed that
person may forced to make a purchase.
1.4 Feasibility of Expanding business to Kingston using Pros and Cons table
Should we expand our business to
Kingston?
Yes, market area into Kigston proves to be
efficacious as well as advanategeous for Eco –
Phone as to explore its business operations
Pros Score/10 Cons Score/10
Eco – Fone through enahncing its
services as well as operations areas
within Kingston market area whcih
drives towards enhancing huge base
for consumers for its firm.
7 For expanding its servicing areas
within market areas of Kingston,
respective organisation needs to
organise effectual capital amount
for efficaciously to perform its
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functions.
A firm involving in providing smart
phone wiithin attractive
marketplace of Kingstom that may
efficaciously enahnce entity
visibility as well as brand value into
market area.
7 By this procedures of expanding
their enterprises, firm mat face few
legal regulations as well as
legislation which is framed
through local government.
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Eco – Fone may effectually obtain
various opportunities through
providing its formative serv9ices
within market area of Kingston. In
addition to this, it may obtain
approprioate knowledge of sveral
kinds of new market culture.
Moreover, firm may recruit fresh as
well as creative talents from local
residence within Kingston.
7 The expansion of business within
Kingston for facing various
challenges associated with
languages barriers which may
develop various hurdles into
business operations of firm.
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Eco- Fone mat efficaciously
capable to ehnace ist customer base
as well as profit rationale while
doing its business into respective
organsaition.
6 Eco – Fone through exploring its
business services within market
areas of respective country also
outcomes into enhancing its
competitors bases which will
impact their operations into both
direct as well as indirect manner.
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Total Pros 27/40 Total Cons 25/40
Average Pros 0.67 Average Cons 0.62
Recommendation:
It has been recommended that for an organisation it is very much essential to bring with
new products and services and by collecting necessary knowledge and information in order to
gain desirable outcomes. It has been recommended that respective technology should be
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positively implemented in the market by collecting the necessary knowledge so that desirable
outcomes should be achieved.
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