Mobile Phone Market in UK Assignment
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Added on 2020-12-10
Mobile Phone Market in UK Assignment
Added on 2020-12-10
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Eco-FoneSUMMATIVEASSESTMENT
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Brief overview of mobile phone market in UK..........................................................................3TASK 2............................................................................................................................................4Forecasting the UK adult smartphone use..................................................................................4TASK 3............................................................................................................................................5Some features which make smartphones popular with older customers.....................................5TASK 4............................................................................................................................................6A ‘pros and cons method’ table for expanding business to Kingston.........................................6TASK 5 ...........................................................................................................................................7Cost of a new building and well-known commercial mortgage lenders in the UK...................7TASK 6............................................................................................................................................9Testing the possible differences in net takings of the two shops..............................................9TASK 7..........................................................................................................................................10Customer Satisfaction..............................................................................................................10TASK 8..........................................................................................................................................12Quality assurance procedures..................................................................................................12TASK 9..........................................................................................................................................13TASK 10........................................................................................................................................13Summary...................................................................................................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONSmartphones are the class of phone which consists of highly advanced features. Theyconsists of high hardware capabilities and operating systems that serve various facilities such asinternet, multimedia and other software functions such as messaging and voice call. They arehighly popular in the market that is because of features such as wider usability (Abramovici,2014). This project is done with reference of Eco-Fone an UK based company which deals insmartphones and accessories. The organisation is carrying out their activities from two shopssituated in Putney and Richmond. In the present market company is not dealing with Laptops andtablets but tent to produce the same in the market in the near future. This report will analyse themobile phone market existing in the UK in relation with product, customer information andfinance. In the later part of the report recommendations have been made for expansions. Alongwith it use of phone by old age people for entertainment is also enlighten.TASK 1Brief overview of mobile phone market in UKIn according to the survey which is being conducted by Deloitte about the mobile usagein UK market, It has been observed that the usage of the smartphones are growing on a dailybasis. Because of which sales of smartphones have faced an increase of 1.5 billion annually. Thepresent market depicts that more then 60% of adult population in the UK are using smartphoneand this tents to increase to a percentage of 90% by 2020 (Frith, 2018). This is becausesmartphones are assisting people in performance of day to day activities. In the current economy32 million people are working in UK and around half of them are using smartphone in their dailywork activities. As per the report which was carried in 2017, the mos common smart phonefeatures used by worker is E-mail (44%) voice call(34%) and calendar management (23%) andthere are various unofficial application as well which is being used by them such as mobilebrowser, photo applications and navigation.
EmailMaking Standard callsViewing DocumentsManaging Time051015202530354045413317837320620172016TASK 2Forecasting the UK adult smartphone useAs per 2017 report, the smartphone usage among the UK adults is continuously growing and isreached to a high level up-to 85 percentage. As the penetration is increasing yearly at a rate 4% .the smartphone adoption rate s 90% in the context of people laying in the age group of 18 to45years. It can be abstracted from the report that the seventeen percent population between theage group of 16-24 look at their smartphones at least 100 times on a daily basis and twelvepercent of individual comprising of age group of 16-19 claims that they look at their smartphonemore then 200 time on a daily basis. Where as it showed that thirty four percent of peoplecomprising of age group of 16-75 years use their phone while eating (Donker and et. al., 2013).There is considerable;e rise in the number of old age people using smartphones. It has reached to71% as compared to 29% in the year 2012. In the present time 91% of people of the ge group of18-75 are using their smartphone on a daily basis and 3% of them have claimed of usingsmartphone 3 months ago. 1% of the population claimed that they use their smartphone once in aweek while the reamining 1% claimed that they have used their smartphone last month only.
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