Role of Eco-Friendly Initiatives in Customer Decision Making for Holiday Destinations: A Study on London Eye

RESEARCH
PROJECT
1

Table of Contents
Introduction......................................................................................................................................3
P1 Project aims and objectives...............................................................................................3
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources...................................................................................................................3
P3 Work breakdown structure and a Gantt chart....................................................................4
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project...................8
P4 Small-scale research by applying qualitative and quantitative research methods for meeting
project aims and objectives....................................................................................................8
Literature review..............................................................................................................................9
M2 Evaluate the accuracy and reliability of different research methods applied................11
D1 Critically evaluate the project management process and appropriate research
methodologies applied..........................................................................................................11
Conclusion.....................................................................................................................................12
References .....................................................................................................................................13
Books and journals...............................................................................................................13
Appendices.....................................................................................................................................15
Questionnaire........................................................................................................................15
2

Introduction
Sustainable tourism is refers to the concept which consist of overall tourist experience.
Also it includes concern for the environmental, socials and economical issues. Further it makes
attention to improve the tourist experiences and address the needs of the host communities.
There are various types of ecological strategies, policies which can helps the customer in making
decision regarding selection of the holiday destinations. Further, this will be helpful in
achievement of the organisational goals and objectives (Mendaña, and Apritado, 2021). Some of
the strategies which includes ecological strategies such as no harm ecosystem or the
environment, government policies and guidelines and laws. Also, there are various role of eco
friendly initiatives within customer decision making is that it will be helpful in protecting the
environment and helps in having waste management within the organisation. Due to the time of
covid 19 pandemic, many of the customer shifted towards the healthy and hygiene and social
distancing. So, where they are are finding hygiene and proper healthy environment. Then this
will be having true and reliable data an information. The destination selected within this report is
London eye. This report covers project aim and objectives, project management plan and
literature review. Further it includes research methodology and primary data research.
P1 Project aims and objectives
Aim : “To determine the role of eco- friendly initiatives, strategies and policies have upon their
consumer decision in selecting the holiday destination”. A study on London eye.
Objectives :
 To determine the concept of sustainable tourism.
 To analyse the eco- friendly initiatives, strategies and policies have upon their consumer
decision in selecting the holiday destination.
 To determine the benefits of using eco- friendly initiatives, strategies and policies in
changing customer decision in selecting the holiday destination.
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources.
Scope: The scope of this report is that sustainable tourism is more important now a days
because it reduces negative impacts which is being caused by travel for destinations (Wordoffa,
2021). This helps in protecting natural environment, wildlife and resources when there is a
3

development and management of tourism activities. That is why the scope of this report is much
broader within a country.
Risk: The risk of the given report is that could be lack of lack of interest of people while
filling questionnaire and giving answers which is being asked by researcher. Further, the another
risk can be lack of financial resources and lack of time management.
Quality: The quality is being maintained by researcher because this will helps in
attracting audience towards the information provided by researcher (Sultan, Sharmin and Xue,
2021). For better quality of information, investigator is using primary and secondary data
collection method in order to collect valid and reliable data and information.
Cost : The cost which is effective for completing this research is that $1100. this cost will
helps in achieving research aim and objectives and completing all the activities in effective
manner. Further, this will amount will spend in order to collect true and reliable data and
information about a specific topic.
Duration: The duration is related with the time which is needed for completion of this
project. The time duration which is needed for completing this research in effective manner is
about 12 weeks which is completed through making some schedule of the activities (Hwang, and
Kim, 2021). This is done through using of Gantt charts and WBS which results in completing
this research in shorter time period.
Resources : The resources needed for completion of this project is respondents, pen,
paper, books and articles and the most important time. These resources will be helpful in
achievement of research aim and objectives and collecting valid and reliable information. The
books and journals are needed for secondary research.
Communication : The communication is of two types these are verbal and non verbal.
Both of the methods are being used by the researcher because this will be helpful in achievement
of getting valid and effective information. As this will be developing the interest of audience and
researcher is directly making contacts with the respondents.
P3 Work breakdown structure and a Gantt chart
Work Breakdown Structure: WBS is the tools and technique which utilises in project
management document (Kwon, and Boger, 2021). It integrates cost, scope and schedule which
helps in ensuring the plans and in the alignment. Further, it is refers to the deliverable oriented
hierarchical decompositions of the work which is to be executed by the team. It provides the
4