Significance of Sustainability Strategies in Shaping Consumer Decision Making for Holiday Destination

Research
Project
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Contents
TITLE: An investigation into the significance of sustainability strategies and initiatives in
shaping consumer decision making for selecting holiday destination. A case study on London....3
INTRODUCTION...........................................................................................................................3
Project Aim:.....................................................................................................................................3
Project Objectives:...........................................................................................................................3
Project Questions.............................................................................................................................3
Activity 1.........................................................................................................................................4
Project Management Plan................................................................................................................4
Scope......................................................................................................................................4
Milestones...............................................................................................................................4
Project Schedule.....................................................................................................................4
Risk.........................................................................................................................................4
Cost.........................................................................................................................................4
Duration..................................................................................................................................5
Quality....................................................................................................................................5
Communication......................................................................................................................5
Resources................................................................................................................................5
WBS and Gantt chart..............................................................................................................5
Data Collection methods........................................................................................................6
Activity 2.........................................................................................................................................6
Research Methodology....................................................................................................................6
Research Philosophy..............................................................................................................6
Research approach..................................................................................................................7
Research strategy....................................................................................................................7
Data Collection.......................................................................................................................7
Data Sampling........................................................................................................................8
Data Analysis..........................................................................................................................8
Secondary Research.........................................................................................................................8
Literature Review.............................................................................................................................8
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Concept of sustainable tourism..............................................................................................8
Impact of sustainability on consumer decision making in selecting vacationing location.....9
Challenges in using sustainability to impact consumer decision making..............................9
Most effective practices for sustainable tourism....................................................................9
Primary Research...........................................................................................................................10
Ethical considerations...........................................................................................................14
Validity and reliability..........................................................................................................14
CONCLUSION..............................................................................................................................15
RERENCES...................................................................................................................................16
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TITLE: An investigation into the significance of sustainability strategies and
initiatives in shaping consumer decision making for selecting holiday
destination. A case study on London.
INTRODUCTION
The tourism industry is also affected by the rise in climate change awareness and
consumers all over the globe are demanding more eco-friendly destination. This research looks at
the role of sustainability in affecting consumer decision making when selecting specific location
for holiday. A comprehensive project management plan is developed for the research including
aims and objectives. WBS and Gantt chart for the research project are also included. Primary and
secondary research on the topic is also included below along with research methodology used.
Ethical considerations related to the research, reliability and validity of the research
methodologies is discussed below.
Project Aim:
Aim: “To determine the role of sustainable initiatives, strategies and policies on
consumer decision making in selecting a Holiday Destination”. A case study on London.
Project Objectives:
• To understand fundamentals of sustainable destination tourism.
• To examine the influence of sustainability policies on consumer decision making.
• To identify challenges associated with influencing consumer decision making through
sustainability.
• To determine the best sustainability strategies to influence consumer decision making in
selecting holiday destination.
Project Questions
• What are the fundamentals of sustainable destination tourism?
• What is the influence of sustainability policies on consumer decision making?
• What are the challenges associated with influencing consumer decision making through
sustainability?
• What is the best sustainability strategies to influence consumer decision making in
selecting holiday destination?
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