Research Project in Sustainable Tourism

This research project focuses on the role of eco-friendly initiatives, strategies, and policies on consumer decision-making in selecting a holiday destination. The report includes a discussion on Cosmos Tour Ltd and effective eco-friendly strategies and policies that can be adopted by the company to attract and cater to a larger number of customers.

Research Project in
Sustainable Tourism
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Topic: The role those eco-friendly initiatives, strategies and policies have upon consumer
decision making in selecting a holiday destination. A research project on Cosmos Tour Ltd........3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1 Devise project aims and objectives for a chosen scenario................................................3
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources........................................................................................4
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion........................................................................................................................6
P4 Carry out small-scale research by applying qualitative and quantitative research methods
for meeting project aims and objectives.................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10
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Topic: The role those eco-friendly initiatives, strategies and policies have upon
consumer decision making in selecting a holiday destination. A research
project on Cosmos Tour Ltd
INTRODUCTION
Sustainability emphasizes upon focusing on the future and undertake actions to protect
environment without taking use of many resources or causing pollution and negative impact on
environment. Eco-friendly and sustainable initiatives in inclusive of taking use of green products,
eco-friendly activities and emphasize upon global environmental concern to make use of
practices that helps in reducing the use of natural resources and carbon footprint (Buongiorno
and Intini, 2021). This research is conducted on Cosmos Tour Ltd which is a United Kingdom
independent tour operator and offers a wide range of package holidays to consumers. The present
report includes a discussion upon the concepts of eco-friendly and sustainable initiatives along
with the impact upon consumer decision-making.
MAIN BODY
P1 Devise project aims and objectives for a chosen scenario
Aim
To evaluate about the concept of eco-friendly and sustainable initiatives along with
analyzing its role in consumer decision making while selecting a holiday destination. A research
project on Cosmos Tour Ltd.
Objectives
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• To review about the concept of eco-friendly and sustainable initiatives within the
travelling and tourism industry.
• To determine the role that eco-friendly initiatives, strategies and policies have upon
consumer decision making in selecting a holiday destination
• To investigate about some more effective eco-friendly strategies and polices which can
be adopted by the Cosmos Tour Ltd to attract and cater larger number of customers.
Background of project
Due to business practices in travel and tourism industrial sector there is significant
increase in adverse impact on environment in which organisations are taking use of natural
resources and activities which is making impact on environment in negative way. In this to
protect environment and have efficient emphasizes on consumer decision making this research is
conducted on the concept and importance of eco-friendly and sustainable initiatives along with
strategies that Cosmos Tour Ltd can adopt in order to have a positive contribution to the
environment and attract a large base of consumers.
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.
Project management plan is defined as an approved or formal document that underlies the
manner in which a project is required to be executed control and monitor. This is mainly a
summary audited document which includes different elements which help the investigator to
fulfill the project in a well-defined and effective manner.
Cost:
Cost is an overall amount that has been undertaken by the project manager in order to
accomplish the Project objective in a well-defined and effective manner with an appropriate
budget in context with the present report investigator will undertake the use of the appropriate
budget in order to make sure that all the activities that fulfilled in a cost-effective manner without
facing any further issue such as over expense mentioned below the cost of different activities are
being given:
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Time:
It is the estimated amount of duration which is needed to fulfill the objectives of research
for a project. In terms with the present report, it has been identified that to fulfil all research
objectives research will make use of 2 months of time duration and to fulfil all project activities
and execute them in time effective manner.
Scope:
In terms of present research report, it has been identified that the present selected topic is
having a wide range of scope as it is conducted eco-friendly initiatives, policies, and strategies
that have a significant impact on the decision making of consumers in selecting a hotel
destination (Butowski, 2021). In today's world consumers are more impressive focused and
attracted towards organizations who undertake the use of eco-friendly initiatives to protect the
environment.
Risk:
To conduct a project or research there are some certain forms of risk that investigators
can face during the process of initiating objectives and conducting activities. In terms of present
research report investigator can face risks that can be in terms of managing time in an
appropriate manner, to effectively overcome these risks investigator will undertake the use of the
Gantt chart.
Quality:
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This factor plays important role in a project management plan as it helps in assuring the
overall quality of the project. In context with the present research, analysis investigator will
emphasize upon all ethical standards transparency and principles of accountability to enhance
research quality.
Resources:
An investigator needs to acquire resources and appropriately allocate them and identify the
different sources of resources to make sure that objectives of research get accomplished without
any unnecessary delay. In terms of present research report to fulfill all objective investigator
make sure that resources like finance, assets are allocated effectively.
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion.
Gantt chart:
Gantt chart is mainly a series of horizontal lines which depicts the amount of work which
is required to be accomplished in a certain period of time. Gantt chat plays important role in
accomplishing project activities, as it plays important role in scheduling and planning project. In
terms with present report investigator will undertake use of this tool in order to identify the time
duration which is needed to conduct the project and determine the resources which are required
(Haid and Albrecht, 2021). It helps in planning activities accordingly which plays an essential
role in managing dependency between task objectives of the present research. Investigators use
this tool to efficiently plan in a graphical manage and coordinate and tracks project deliverables
efficiently.
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Work breakdown structure: -
Work break down structure is defined as a project management method that helps in
accomplishing complex activities inappropriate manner. With the help of work breakdown
structure, overall objectives can be broken down into small elements that will help investigators
cater to fulfill them in time effective manner with better productivity. With the help of taking
advantage of work breakdown structure fulfill present research objective investigator can easily
manage project activities. This is an effective tool which segregates project into different task
that can be known as subgroups.
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P4 Carry out small-scale research by applying qualitative and quantitative research methods for
meeting project aims and objectives
In order to conduct present port use of both quantitative and qualitative research method is
being undertaken. In this analysis of qualitative method is being done with the help of evaluating
viewpoint of different authors. While on the other hand in terms with conducting quantitative
research the perception of selected group of individuals is being undertaken.
Analysis of secondary data based qualitative method
Concept of eco-friendly and sustainable initiatives within the travelling and tourism industry
As per the view point of Mandić and Petrić, (2021) travel and tourism industrial sector is
one of the leading industries around the globe which is providing wide range of facilities and
services to consumers. However, it has been identified that the travel and tourism industry has a
significant impact upon the environment for which nowadays organizations in this sector are
taking advantage of eco-friendly and sustainable initiatives to protect the environment and
reduce negative environmental impacts due to business activities. There are different types of
eco-friendly and sustainable initiatives within the travel and tourism industry such as using
resources sustainability, reducing overconsumption and wastage, maintaining biodiversity,
taking advantage of integrated tourism in the planning process, supporting the local economy,
undertaking proper consultation with stakeholders and public, offering training to staff to
perform role while having a positive attitude towards the environment and managing
biodiversity. All these eco-friendly and sustainable initiatives will help the travel and tourism
industry to conduct business operations without harming the cultural and natural environment.
Role those eco-friendly initiatives, strategies and policies have upon consumer decision making
in selecting a holiday destination
As per the view point of Scott, (2021) due to increase in negative impact on environment
because of business practices such as increase in wastage, emission of carbon dioxide, increase
in overconsumption of natural resources etc there is adverse impact upon environment. In this
Cosmos Tour Ltd with the help of taking advantage of eco-friendly initiatives, strategies, and
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policies such as involving with local communities, maintaining biodiversity, reducing
overconsumption and wastage, making use of renewable resources, the energy-efficient system
can influence consumer decision making in selecting a holiday destination, as due to the increase
in a negative impact on environment consumers mind-set are also focus towards protecting the
environment in any way. In this with the help of taking advantage of eco-friendly initiatives,
policies, and strategies company can influence consumer mindsets and can help them in selecting
holiday destinations.
Effective eco-friendly strategies and policies can be adopted by Cosmos Tour Ltd to attract and
cater larger number of customers
According to the viewpoint of Sheller, (2021) due to adverse increase in the environment
because of business operations, consumers are attracted towards those organizations who are
having a positive attitude towards protecting the environment. In this Cosmos Tour Ltd with the
help of taking advantage of effective friendly strategies and policies can attract and carter a large
number of consumers. In this with the help of providing experience to consumers while
conserving the natural environment without disturbing and damaging Cosmos Tour Ltd can
influence consumers (Walker and Lee, 2021). In this, the help of service spreading awareness on
sustainable tourism, supporting destinations those who are environmentally equipped,
implementing legislation which promotes sustainable tourism, going green, supporting the fight
against illegal trade, making use of energy-efficient resources, implementing a waste
management system, etc can attract a large number of consumers from different locations around
the world.
Analysis of primary data based on quantitative method
Questionnaire
Q1.Do have any idea about the concept of eco-friendly and sustainable initiatives?
Yes
No
Q2.What are the various eco-friendly strategies and policies adopted by Cosmos Tour
Ltd. to cater large number of customers?
Recycling and wastage reduction
Water conservation
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Energy conservation
Q3.What are the significance to promote eco-friendly and sustainability in Travel and
tourism industry?
Cost effectiveness
Better guest experience,
Improved brand image
Good corporate image
Q4.What are the various challenges faced by Cosmos Tour Ltd. in adopting eco-friendly
and sustainability strategies?
Energy consumption
Water management
Wastage management
Q5.Does eco- friendly and sustainability strategies and policies adapted by Cosmos Tour
Ltd. have optimistic affects on consumer decision making?
Yes
NO
Theme 1: Concept of eco-friendly and sustainable initiatives.
Q1.Do have any idea about the concept of eco-friendly and sustainable
initiatives?
Frequency
Yes 25
No 5
Interpretation: As per the above graphical representation, it has been interpreted that among 30
respondents 25 are in favour of yes which means they know about the concept of eco-friendly
and sustainable initiates. And rest 5 of them are responding towards no.
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Theme 2: Various eco-friendly strategies and policies adopted by Cosmos Tour Ltd. to cater
large number of customers.
Q2.What are the various eco-friendly strategies and policies adopted by
Cosmos Tour Ltd. to cater large number of customers?
Frequency
Recycling and wastage reduction 10
Water conservation 12
Energy conservation 8
Interpretation: There are various eco-friendly strategies and policies such as recycling and
wastage reduction, water conservation, energy conservation and many more adopted by Cosmos
Tour Ltd. to cater large number of customers. So, as per the graphical representation, it has been
interpreted that among 30 respondents 10 are saying recycling and wastage reduction and 12 are
in favor of water conservation. Rests 8 of them are responding towards energy conservation.
Theme 3: Significance to promote eco-friendly and sustainability strategies in Travel and
tourism industry.
Q3.What are the significance to promote eco-friendly and sustainability
strategies in Travel and tourism industry?
Frequency
Cost effectiveness 6
Better customer experience, 9
Improved brand image 10
Good corporate image 5
Interpretation: There are several significance such as cost effectiveness, better customer
experiences and others for promoting eco-friendly and sustainability strategies in travel and
tourism industry. As per the above graphical representation, it has been interpreted that among
30 respondents, 6 are responding towards cost effectiveness, 9 are saying better customer
experience and 10 are in favour of improved brand image. rest 5 of them are with good corporate
image.
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Theme 4:Various challenges faced by Cosmos Tour Ltd. in adopting eco-friendly and
sustainability strategies.
Q4.What are the various challenges faced by Cosmos Tour Ltd. in
adopting eco-friendly and sustainability strategies?
Frequency
Technological challenges 11
Managing waste 1 9
Interpretation: There are several challenges such as technological challenges, managing waste
and so on which are faced by Cosmos Tour Ltd. in adopting eco-friendly and sustainability
strategies. As per the above graphical representation, it has been interpreted that out of 30
respondents 11 are in favour of technological challenges, 19 are responding towards managing
waste.
Theme 5: Eco- friendly and sustainability strategies and policies adapted by Cosmos Tour Ltd.
have optimistic affects on consumer decision making.
Q5. Does eco- friendly and sustainability strategies and policies adapted
by Cosmos Tour Ltd. have optimistic affects on consumer decision
making?
Frequency
Yes 18
NO 12
Interpretation: As per the above graphical representation, it has been interpreted that out of 30
respondents 18 are in favour of yes and rest 12 of them are responding towards no. So, this
represents that eco- friendly and sustainability strategies and policies adapted by Cosmos Tour
Ltd. have optimistic affects on consumer decision making and grab the attention of large number
of customer in effective and efficient way.
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CONCLUSION
According to the above-mentioned report it has been concluded that in order to have positive
contribution towards environment and attract consumers from different locations around the
world eco-friendly and sustainable initiatives such as emphasise upon green energy, taking use of
proper waste management system, reducing carbon footprint etc organisation can influence
consumers and can perform business operations in industry while ensuring long term
sustainability.
REFERENCES
Books and Journals
Buongiorno, A. and Intini, M., 2021. Sustainable tourism and mobility development in natural
protected areas: Evidence from Apulia. Land Use Policy, 101, p.105220.
Butowski, L., 2021. Sustainable Tourism: A Human-Centered Approach. Sustainability, 13(4),
p.1835.
Falatoonitoosi, E., Schaffer, V. and Kerr, D., 2021. Does sustainable tourism Development
enhance Destination prosperity?. Journal of Hospitality & Tourism Research,
p.1096348020988328.
Haid, M. and Albrecht, J.N., 2021. Sustainable Tourism Product Development: An Application
of Product Design Concepts. Sustainability, 13(14), p.7957.
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Mandić, A. and Petrić, L., 2021. The impacts of location and attributes of protected natural areas
on hotel prices: Implications for sustainable tourism development. Environment,
development and sustainability, 23(1), pp.833-863.
Scott, D., 2021. Sustainable Tourism and the Grand Challenge of Climate
Change. Sustainability, 13(4), p.1966.
Sheller, M., 2021. Reconstructing tourism in the Caribbean: connecting pandemic recovery,
climate resilience and sustainable tourism through mobility justice. Journal of
Sustainable Tourism, 29(9), pp.1436-1449.
VU, H.M., LAM, T.M. and PRABHAKARAN, S., 2021. Perceptions of Key Stakeholders
Towards Sustainable Tourism Development: A Case Study in Mekong Delta,
Vietnam. The Journal of Asian Finance, Economics and Business, 8(4), pp.717-726.
Walker, T.B. and Lee, T.J., 2021. Contributions to sustainable tourism in small islands: an
analysis of the Cittàslow movement. Tourism Geographies, 23(3), pp.415-435.
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