eCommerce Management - Assignment

Running head: ECOMMERCE
ECOMMERCE
Name of the Student
Name of the University
Authors Note:

ECOMMERCE1
Table of Contents
Introduction..........................................................................................................................3
Discussion............................................................................................................................4
Processes..........................................................................................................................4
SWOT analysis................................................................................................................5
Design and format............................................................................................................7
E-commerce functionality...............................................................................................8
Design of system..............................................................................................................8
CRM (Customer Relationship Model).............................................................................9
Identification of potential threats...................................................................................10
Recommendation.......................................................................................................11
Marketing and advertising strategy method..................................................................11
Demographic..............................................................................................................11
Marketing Method.....................................................................................................12
Social media...............................................................................................................12
Local marketing.........................................................................................................12
Multichannel marketing.............................................................................................12
Ethics and law for E-commerce website.......................................................................12
Conclusion.........................................................................................................................13
References..........................................................................................................................15

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Introduction
Magneto is a well-known electronic organization, which is based in Riyadh, Saudi
Arabia. It has launched a certain number of products under the name “DigiFlip”, which is
inclusive of certain number of products like USB flash drive and laptop bags (Niranjanamurthy
et al. 2013). Magneto is expected to have a business value of 11.6 billion in the near future.
Magneto started its business by selling books and focused on the idea or logic of buying various
books online. Magneto has a vision to become amazon of Saudi Arabia. It has the vision of
becoming the earth’s most customer centric organization (Daoud, Naqvi and Ahmad, 2014). It
mainly focusses to create a platform where people can easily come to find and discover anything
which customer wants to buy online. Magneto has a vision of providing a delightful customer
experience to online buyers. Magneto provides a variety of products and services like books,
movies, music, gaming, accessories, camera, computers, network computer, home, software
peripherals.
Objective of Magneto
 To provide complete hassle free shopping with best price in Saudi Arabia.
 The ultimate objective is not those people who shop online domain. They
generally focus on the fact of convenience of e-commerce in comparison to
offline traders which will help them in growth of market.
 Their ultimate goal is stronger kind of supply chain management.
In the coming pages of the report various business process has been provided in
discussion portion. After that a SWOT analysis has been done on the various business process of
Magneto. A suitable design of E-commerce business has bene provided. The functionality of the

ECOMMERCE3
ecommerce website has been discussed in details. A contact menu has been provided which
consist of various things like contact details, social media links, Facebook and Instagram.
Discussion
Processes
In Magneto order is placed by the customer from the front end (Web store) after that it is
downloaded to an order management system (OMS). The OMS is considered to a part of web
store which has a backend enterprise where customers order can be downloaded easily
(Ghandour, 2015). In the allocation portion the order flows into the OMS. After that the
inventory from the warehouse which gets allocated to the order quantity. So the free quantity of
SKU (products) is generally decreased by the quantity of order. The fulfilment team generally
focus on processing of order in the warehouse. In the beginning a picklist is generated against the
various kinds of orders. After that it is handed over to a picker which is generally present in
warehouse so that they can easily pick SKU from bin rack (Yang et al. 2014). The picker picks
the SKU from the location which is mentioned in the picklist and after that it is brought back to
picking station. After the packing of order, it needs to be properly shipped to the customer. The
particular order is assigned to the shipping location and a proper kind of manifest is generated.
After that shipment is handed over to delivery or courier guy which generally comes to the
storehouse or warehouse for picking up of shipment. As soon the shipment is out of the
warehouse the inventory gets reduce in the system (Wong, Bartels and Chrobot, 2014). The
shipment is delivered to respected to proper customer and the courier company updates the
details of delivery details back to the organization in which it is shipping. There are also some
kinds of cases of customer return or return due to origin may take place.