Ecommerce Marketing and Advertising: Strategies and Channels

WEEK 6
E-COMMERCE MARKETING AND ADVERTISING
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Ecommerce marketing is the process by which an organization increases it sales by
providing information about its online store that provides a whole variety of goods and
services. The traditional process of marketing is enabled with an environment that is data
driven to facilitate ecommerce marketing.
When the individual separates it, e commerce advertising can be partitioned into two
general activities namely user experience optimization and website traffic driving. Both are
vital segments of the Ecommerce marketing promoting system and developing the individual
online business and should be dealt as equal to each other (Laudon & Traver, 2013).
There are several marketing channels for the ecommerce platforms. The first is Pay-
per-click advertising. Running a successful PPC includes key offering on the watchwords or
expressions utilized as a part of the promotions the individual make. The individual
advertisements will show up above or beneath non-paid natural query items, with higher
offers procuring the top position. The search engines acquire money from every click basis,
while impressions are controlled by client search inquiry. The second is Search engine
marketing.
It is almost equal to a pay per click marketing where it requires payment for the
publicizing efforts. Many Advertisers use this term to check all the natural as well as paid
apps. The marketing is used by Google AdWords for using its services in search engines such
as Bing. Third is search engine optimization (Tucker, 2014). Unlike the paid marketing
options mentioned above, SEO utilizes the crossover of unpaid apps and search engines to
display its marketing. This was used In Yahoo homepage. The SEO utilizes several
algorithms to manage its practices that are based on web based social networking practices,
inbound connections and content creation. The marketing can be conducted on the visual ads