Ecommerce Strategies

E - Commerce
Strategies
Task 2.1

Introduction
• E – commerce can be defined as the commercialized transaction which means
purchasing or selling of products and services gets conducted electronically over
Internet.
• In present scenario, it has been analysed that most of organisations are trying to
make themselves digitalised in order to start their business on the internet

E-Commerce Implementation Strategy
• The term strategy reflects the concept of making right choices which will help an
organisation its stated objectives.
• There must be clear vision, mission and objectives which states what have to
achieve and in what period of time.

Different Type Of Strategies
• This plan is consisted different type of strategies which helps in meeting its
business objectives. For this purpose, a business plan is given below:-
• Internal strategy
• Marketing strategy
• Supply Chain strategy
• Electronic payment (e-payment) strategy

Internal Strategy
• It is considered as main strategy of business plan for
implementation of new technology in any
organisation.
• Under this part, in order to give the maximum
benefits to users, chosen technology must be able of
being customised.

Marketing Strategy
• Digital marketing encompasses with various tools for
reaching out to targeted customers.
• Therefore, Xiros must concern on some effective
strategies like free shipping threshold, personalised
website content, browse and abandonment, refer-a
friend schemes, ratings and reviews, instant payment
options etc.

Supply Chain Strategy
• Today, people use internet services in order to get
instant delivery of a product. Therefore, multiple
distribution points will help an organisation in
improving its delivery process.
• Moreover, being closer to targeted audience, can
lead to outbound freight savings as well.

Electronic Payment (E-PAYMENT) Strategy
• In e-commerce marketing, convenience refers to
king. So, Xiros should make sure that check-out
process should be easy and as fast as possible.
• It should introduce one-click ordering or multiple
and easy payment options.
• For example: Paypal, which is the safer and faster
way for sending money or make an online payment.

Conclusion
• From above mentioned report, it has been concluded that e-commerce has been
improved in past few years which has changed the whole scenario of doing
business at both international and domestic level.

References
• Chaffey, D., 2015. Digital business and e-commerce management. Pearson
Education Limited.
• Chang, K. P. and Graham, G., 2012. E-Business Strategy in Supply Chain
Collaboration: An Empirical Study of B2B E-Commerce Project in
Taiwan. International Journal of Electronic Business Management, 10(2).

Thank You