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Online And Offline Business Environment Assignment

   

Added on  2019-12-28

18 Pages5905 Words171 Views
OFFLINE AND ONLINERETAIL ENVIRONMENT

TABLE OF CONTENTS1. COMPARING OFFLINE AND ONLINE RETAIL ENVIRONMENT OF WH SMITH..........1A) (i) Company to Consumer supply chain for online retail market......................................1A) (ii) Company to Consumer Supply Chain for Offline Retail Market................................3B) Evaluating and Comparing the online and offline retail environment..............................52. SOCIAL AND BEHAVIOURAL PRACTICES AND ISSUES: THE DIGITAL DIVIDE .....63. TRADITIONAL AND DIGITAL MARKETING PRACTICES AND ISSUES........................74. INNOVATION PRACTICES AND ISSUES .............................................................................85. HOW VALUE IS CREATED IN E-BUSINESS BY APPLYING VALUE CHAIN ................96. RECOMMENDATIONS ..........................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONRetailing is the process of selling products or services to the end users directly in a openmarket. The present retail environment is based on consumer's convenience. One of the mostinnovative and convenient platform is provided by internet. In the modern world variousinnovative technologies and practices have been evolved but internet remains to be the mostsignificant inventions of all times. The retail market of the world has gained a lot from it and hasundergone a drastic change (Brynjolfsson, Hu and Rahman, 2013). Internet is serving themodern world's retail market by making it very convenient for the consumers and has enabledthe consumers to gain control over the movement of the market. The present report is an attempt to analyze and compare the offline and online retailenvironment of WH Smith plc. It is a retail chain of high street shops based in Britain andoperating on railway stations, airports, hospitals, motorway service stations and ports. The retailchain is primarily selling books, magazines, newspaper and other entertainment products. Thereport shall also compare the practices of traditional and modern market. 1. COMPARING OFFLINE AND ONLINE RETAIL ENVIRONMENT OFWH SMITHA) (i) Company to Consumer supply chain for online retail market1

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