Developing a Strategic Ecommerce Website for Shoe Palace Store

This report depicts the crucial importance of developing a strategic Ecommerce website for the consumers of Shoe palace store to provide them 24X7 services throughout. It highlights the importance of Decision Support System (DSS), OLAP and data mining in making specific business level decisions. The report also discusses the Ecommerce process, workflow, and online marketing strategy. Subject: Information Systems, Course Code: NA, Course Name: NA, College/University: NA.

Running Head: INTRODUCTION TO INFORMATION SYSTEMS
Introduction to Information Systems
[Student Name]
[University Name]

1INTRODUCTION TO INFORMATION SYSTEMS
Table of Contents
Link of the website..............................................................................................................2
Introduction..........................................................................................................................2
Description...........................................................................................................................2
Ecommerce Process.............................................................................................................3
Workflow.............................................................................................................................5
Online marketing strategy....................................................................................................5
Appendix..............................................................................................................................6
Bibliography........................................................................................................................9

2INTRODUCTION TO INFORMATION SYSTEMS
Link of the website
https://rima-hasan.miiduu.com/
Introduction
This report depicts the crucial importance of developing a strategic Ecommerce website
for the consumers of Shoe palace store to provide them 24X7 services throughout. It is the
responsibility of the service providers to deliver online services to their consumers regardless of
the time and their location. The E-Commerce business model developed for the Shoe palace
store must follow all the business rules and policy so that it can gain effective commercial
revenue and competitive advantages. Proper business level marketing components including
strategies are to be considered by the business analysts before designing the websit4. Through
online website the company will be able to develop a strong relationship between the consumers
and the services providers. Rather it will help to increase the business and marketing growth
simultaneously. The concept of data mining, Decision Support System (DSS) and OLAP are also
incorporated to this online shoe delivery company.
Description
In order to make specific business level decisions it is necessary for the company to
utilize necessary technical applications in terms of Decision support system (DSS), OLAP and
data mining. If all these components are properly applied then the strategic issues that the shoe
manufacturing company may face will be systematically reduced and diminished accordingly.

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In different business level knowledge domains the decision support system should be
used to make the situation much complex free. Maximum rate of images, text files and videos
can be saved if this application is applied by the system developers. DSS can be used to
understand the growing demand of the consumers. Local, geographical and commercial
information related to the store can be stored to the system after the application of the decision
support system. The way of estimating budget and commercial audit also become easier with the
application of the DSS in the shoe palace online website. Moreover it can be said that DSS
improves the effectiveness and performance of the users, allowing with a faster decision making,
reduces the total time for managing system. In addition to the proper program algorithm can also
automate the business system with a easy collaboration and communication.
Apart from this, another important technology that has to be applied for the online website is
OLAP. It will help to organize large business database with supporting intelligence approach. A
complete OLAP database in comprises of small cubes that are developed by the cue
administrators. For retrieving any information from the server this application is helpful and
essential incorporate the concept of PivotChart and Pivot Tables as well.
Additionally another application that has to be incorporated to the website of Shoe Palace
Company includes data mining. With the help of data mining concept the rate of consumers
loyalty towards their services will automatically increase and also due diligence will also
improve. Apart from this, frauds will be easily identified and accordingly they can be minimized.
Ecommerce Process
After details strategic level business analysis it has been found that with the help of
website the total approach of business processing will be improved. In this modern era

4INTRODUCTION TO INFORMATION SYSTEMS
technology, all business owners are requires to develop the website for delivering al time
services to their consumers. The total expense of business processing will become lesser and
even for promoting the business E-commerce process is very helpful. Website highlights the
service of any organization as an environment friendly one. In order to boost the ranking of the
company website the SEO service providers are very much helpful. It can increase the overall
sales and profit of the company. Website can increase the business convenience for the
consumers and for the business heads also. It can also grab the rate of total consumers with
higher accessibility and a better customer relationship model. The sustainability of the company
will enhance with higher business opportunity and ideas.
Through the help of the online official website the consumers will be able to search for
their desired products anytime from any location. As soon as the booking is done the information
are stored in the server and the booking details are stored and recorded to the server. Then the
orders are processed turn by turn to accurate destination. The consumers have different types of
payment processing options in terms of net banking, debit card and credit card. Even the
consumers can pay for the booked products through cash on delivery. The payment processing
system designed by the company is very secured which implies that none of the unwanted,
unauthorized and unauthenticated users will be able to access data from the server without proper
permission. Apart from this, the user friendliness of the system also helps to grab more number
of consumers. The workflow details of the service are very much effective and efficient.

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Workflow
Figure 1: Workflow Diagram
(Source: Created by Author)
Online marketing strategy
Google AdWords Express provides commercial solution to the business so that they can
gain effective commercial success as well as economic profit from the business perspectives.
This can also optimize the ad that helps the company to successfully accomplish their business
goals. The consumers can keep themselves in touch with their services. In addition to this it also
helps to drive the consumers to their online web stores through ads that help the clients search
for the business over the Google Map. Moreover, it can be said that AdWords Express offers
online advertisement for the businesses that are strictly looking for the site traffic to get more
transaction in their websites.

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Appendix
Home page of the website

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Store Dashboard
Order List

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Order Statistic

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Bibliography
Authorize.Net, 2018,
https://www.authorize.net/content/dam/authorize/documents/ecommerceguide.pdf. Accessed 9
Aug 2018.
Gcekbpatna.Ac.In, 2018, http://www.gcekbpatna.ac.in/lecture_notes/E_commerce_.pdf.
Accessed 9 Aug 2018.
Huang, Zhao, and Morad Benyoucef. "From E-Commerce To Social Commerce: A Close Look
At Design Features". Electronic Commerce Research And Applications, vol 12, no. 4, 2013, pp.
246-259. Elsevier BV, doi:10.1016/j.elerap.2012.12.003.
Kim, Jung Jin. "Web Accessibility-Based Website Design And Realization - With Focus On T-
Cast-Integrated Website". KOREA SCIENCE & ART FORUM, vol 15, 2014, p. 167. Institute Of
Science Culture Exhibition And Design, doi:10.17548/ksaf.2014.03.15.167.
Ocw.Metu.Edu.Tr, 2018,
http://ocw.metu.edu.tr/pluginfile.php/352/mod_resource/content/0/Lecture_3.pdf. Accessed 9
Aug 2018.