This document discusses the importance of economic and financial management in Cancer Research UK, a charitable organization. It explores the current situation of the organization and the key macro and micro environmental factors affecting its operations. The document also provides an analysis of the macro and micro environmental factors, including political, economic, social, technological, legal, and environmental factors. Additionally, it discusses the use of Porter's five forces and SWOT analysis in gaining competitive advantage. The document concludes with recommendations for improving services and development of the organization.