Impact of Micro and Macro Environment Factors on Macmillan Charity

ECONOMIC & FINANCIAL
MANAGEMENT

EXECUTIVE SUMMARY
The report covers the micro and macro environment factors having influence and impact
over the organisation. An organisation has to manage all the factors to run the operations
effectively. The report provides about the micro and macro environment factors affecting the
Macmillan Cancer Support charity. It is among the largest charities of UK working for cancer
patients. The charity is entrusted with number of organisation and donors for the social welfare
of people suffering from the cancer. Financial and economic management is very essential for
the charity for running the operations as it receives funds from different sources. There are high
areas of misappropriation of funds that could affect the charity significantly. Effective analysis of
the organisation and environment is to be performed to manage the activities of charity and
framing strategies that will help it to have sustainable growth.

TABLE OF CONTENTS
EXECUTIVE SUMMARY ............................................................................................................2
MACMILLAN CHARITY..............................................................................................................1
INTRODUCTION ..........................................................................................................................1
ENVIRONMENT ANALYSIS ......................................................................................................1
Factors impacting the Charity .....................................................................................................1
Analysis of the Micro and Macro Environment factors and their impacts over the Charity.......3
RECOMMENDATIONS AND CONCLUSIONS .........................................................................4
REFERENCES................................................................................................................................6