Market Structure Analysis of McDonald's and KFC in the Fast Food Industry

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Added on 2022/11/14

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This report analyzes the market structure of McDonald's and KFC in the fast food industry. It compares them to close competitors such as Starbucks, Burger King, Subway, and Dunkin Donuts. The report proposes growth strategies for KFC and evaluates pricing and non-pricing strategies used by both companies.

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Market Structure Analysis of McDonald's and KFC in the Fast Food Industry

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