Economics and Finance for Business

Economics and Finance for Business
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Table of Contents
Abstract........................................................................................................................................................................... 3
Introduction..................................................................................................................................................................... 3
Marketing structure and Competitive strategies...............................................................................................................4
Analysis competitor...................................................................................................................................................... 5
Economic competitor analysis....................................................................................................................................... 6
Micro environment....................................................................................................................................................... 6
Growth strategies............................................................................................................................................................. 7
Horizontal, vertical, and organic growth of the KFC strategy........................................................................................8
Pricing and non-pricing strategies.................................................................................................................................... 8
Pricing strategies.......................................................................................................................................................... 9
Analyzing the market share on the growth of business activity....................................................................................10
Non pricing analysis of the Market share values..........................................................................................................11
Opportunity of the marketing analysis........................................................................................................................ 11
Further competitor matrix.......................................................................................................................................... 12
Conclusion..................................................................................................................................................................... 16
Reference....................................................................................................................................................................... 17
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Abstract
A Business firm, on the line of popular fast food chains like the Oporto and KFC, with
the same business improvement on the basis of economic growth has to be selected and
identified. That is the purpose and aim of this project and that is what we shall explore and
understand. In many developed countries, the local fast food companies and firms are giving
tough rivalry to KFC, plus newer companies like Oporto, Kyochan and other local and
international fast food companies are giving a tough challenge to the established KFC Company.
The competition is very intense among the various fast food outlets in the developed companies
and they are eating into one another’s market share. Oporto which specializes in burgers and
Subway which is into sandwiches are both in the burger category of fast food and also the two
main competitors of KFC.With their vast global presence and reach, both KFC and Oporto are
always fighting for the market share and against each other, while Subway is behind as its lags
the distribution reach of the other two.The market business levels, which are used for the
analysis of the competitors, are used for the pricing and non-pricing analysis of the market and
on which the analysis of the growth on the KFC Companyfollows. This whole scenario we shall
investigate and study as part of the project.
Introduction
The main aim of this research paper is to choosing a near business company on the KFC and
Oporto pattern for the economic growth of the business improvement and same shall be
investigated. The researching business process of KFC and Oporto will beanalyzedfor the growth
of business analysis, marketing structure and competitive strategy of the monopolistic
competition business analysis, growth strategy of KFC and Oporto Company, pricing and non-
pricing strategies analysis on the economic business environment. KFC Corporation. Serving
nearly eight million customers all over the globe with the ever popular items like the original
recipe extra crisps, TM and colon's crispy stripes chicken. KFC, which is located at Louisville,
Kentucky, is the world's most popular chicken restaurant chain. With the original recipe of half a
century ago, KFC still serves its original recipe of chicken, Colonel Hartland Sanders. at its
every outlet all over the world. From salmon sandwiches in Japan to a chunky chicken pot bag in
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the USA, customers around the world enjoy more than 300 of the KFC menu items. In the US
alone it has over 300 restaurants.Popular called as "home-food alternatives", and with other food
chains like Opera, Taco Bell and Pizza Hut, KFC “Colonel Sanders”, has been selling its chicken
items for more than 50 years. "Sunday Dinner, seven days a week", that was the phrase given by
Colonel Sanders for KFC food. Specializing in the Portuguese-style poultry and burgers,
“Oporto” is a Portuguese-theme Australian fast food restaurant owner. One of the most well-
known symbols and logo in the world, “Kennel Harland Sanders” reflects the Colonel Spirit and
tradition of KFC's. How to analyse and improve the business model on the economics of pricing
and non-pricing strategies and, understanding the current business of marketing competitors on
the KFC and Oporto Company, will be taken up in this project and studied.
Marketing structure and Competitive strategies
The Economic business of the market structure they can focus on the four types of the
marketing structure they are includes the pure competition, perfectly monopolistic market and
oligopoly on the business market. The KFC monopolistic market they can follows the different
characteristics of the product to be delivery in the customer to be specified the monopolistic
market. This is obvious because KFC competes with the other thought they can follows the three
different kinds of factors that are includes the quality, prices, and marketing analysis of the
business strategies. The following the three factors they can used for the promote KFC and
Oporto market demand is increasing values, and the causing it to long run economics of the scale
experience. The KFC industry is one of the fast food famous industry in the world. As KFC is
growing rapidly growing around the world, more enterprises enter, the profits see KFC, which
does not have any entry or exit and strongly supports the fact that it is a monopoly market. This
leads to an increase in supply across the globe.They can specified the eight competitors in the
KFC Company. The KFC Company of the notable competitors they are includes the,
McDonalds, Burger King, subway, Dunkin Donuts, Starbucks, pizza Hut, Domino's pizza and
Taco Bell (Capolupo, 2017).
Most customers and employees should face the problem that KFC has to create. Make sure to
provide the best service. The products of KFC and Opporto will be sorted into the current menu
of fruits and vegetables on the growing demand for the KFC Marketing Business Service.After
the new investors to start a fast food business, the fast food industry, which is the largest in the
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