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Strategy Analysis of KFC Company | Assignment

   

Added on  2020-03-16

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Running head: STRATEGY ANALYSIS OF KFC COMPANYStrategy Analysis of KFC CompanyName of the University:Name of the Student:Authors Note:

1STRATEGY ANALYSIS OF KFC COMPANYTable of Contents1. Company Description..................................................................................................................22. PESTEL Analysis of KFC Singapore..........................................................................................23. Porter’s Five Forces Analysis of KFC Singapore.......................................................................54. Recommendations........................................................................................................................75. Conclusion...................................................................................................................................8References......................................................................................................................................10

2STRATEGY ANALYSIS OF KFC COMPANY1. Company DescriptionKFC (Kentucky’s Fried Chicken) was founded in the year 1929 and was a restaurant thatserved fast foods to the customers (Hawkes et al., 2013). The company was founded inLouisville, Kentucky and positioned itself as the world’s common chicken restaurant chain thatonly focuses on its original recipe for preparing food for its consumers. The food offerings of thecompany includes Kentucky grilled chicken, extra chicken, original recipe strips, honey BBQwings and home-style side dishes along with freshly prepared chicken sandwiches (Chhabra &Kiran, 2015). In the recent years, more than 12 million consumers are served by KFC. Moreover,the restaurant has more than 5000 food chains in US and Singapore. The company also has morethan 15000 business units all over the world. The secret blend having 11 spices and herbs madethe original recipe of KFC fried chicken renowned all through the world. Consumers all throughthe world and in Singapore enjoy more than 300 food items from KFC (Dey, 2016). Moreover,Singapore KFC is recognized from NCSS’s disability campaign to be among the Singapore’sleading employers of people with disabilities. KFC Singapore has opened its 60th restaurant inSingapore. The company offers best ingredients from sustainable suppliers along with adoptingstrict along with maintaining stringent quality control measures (Hawkes et al., 2013). 2. PESTEL Analysis of KFC SingaporeKFC conducted PESTEL analysis which can alter their global business strategy. PESTELanalysis for the company is explained under:Political KFC Singapore offers an effective fastfood service to its target consumers. Inorder to attain their business goals thecompany has prepared a political

3STRATEGY ANALYSIS OF KFC COMPANYsystem which guides them or can beconsidered as guides’ service (Fung,2014)The company makes a contract withtheir staff along with making a pensionfee. The company also provides thealternative in purchasing KFC (Hawkeset al., 2013)The consumers feel better when KFCCompany offers them superior services.KFC Cafeterias offers better food incomparison to its competitors. Economical Considering the economic factors, itcan be stated that KFC has set lowprices for all its products.The company offers food in packetsand provides people with theopportunity to attain discounts thatmotivates the consumers to purchasefrom KFC.The company has the capability tosuccess in Singapore market with lowerprice and highly satisfying service(Hawkes et al., 2013).Social KFC is positioned as one of therenowned global company that hasinitiated its business operations a longtime ago and in the recent years haspositioned itself among the largestcompanies in the world.The company has successfullydeveloped its social connection all overthe world along with Singapore withother companies (Heinz, 2013).KFC also supported several events andsponsored them for social causes alongwith providing donations to poorpeopleTechnological In an attempt of globalizing theirbusiness KFC focuses on using moderntechnology for advertising its products(Johnson et al., 2013).The company has developed its ownwebsite to make its consumers just find

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