Economics and Finance for Business: KFC and Oporto

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Added on 2022/11/17

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The report evaluates the corporate strategies, growth, pricing and non-pricing strategies implemented by KFC and Oporto in the fast food industry in Australia. It suggests that Oporto must consider implementing the strategy of food menu expansion to compete successfully with KFC on the basis of non-pricing strategy.

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Economics and Finance for Business: KFC and Oporto

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