Retail Industry of Australia: A Case Study of Target

Running head: ECONOMICS
Economics
Name of the Student
Name of the University
Author Note

ECONOMICS1
Executive Summary
This report pertains to the retail industry of Australia with special emphasis on Target such
that the managers of the company can device future strategies for the company. The report
discussed the background of the company with emphasis on revenue of the in the last year.
The intricacies of the departmental retail industry have also been discussed in the report to
provide the idea of the market structure in which the Target operates. The key competitors of
the Target were mentioned in the report. The key determinants of demand and supply were
discussed to attract the attention of the managers. Hence, the conclusion about the retail
market is made considering the discussed determinants and important competitors.

ECONOMICS2
Table of Contents
Introduction................................................................................................................................3
The Retail Giant of Australia.....................................................................................................3
Wesfarmers............................................................................................................................3
Target.....................................................................................................................................3
Industry Background..................................................................................................................4
Market Structure of the Industry................................................................................................5
Determinants of Demand...........................................................................................................6
Determinants of Supply..............................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8