logo

BUS301 Integrated Business Management Project

16 Pages4291 Words74 Views
   

Elite Education Vocational Institute

   

Business Research Methods (BUS301)

   

Added on  2020-05-11

BUS301 Integrated Business Management Project

   

Elite Education Vocational Institute

   

Business Research Methods (BUS301)

   Added on 2020-05-11

ShareRelated Documents
Running head: INTEGRATED BUSINESS PROJECTIntegrated Business ProjectName of StudentName of UniversityAuthor Note
BUS301 Integrated Business Management Project_1
1INTEGRATED BUSINESS PROJECTExecutive SummaryThe report focuses on the identifying issues that are faced by business organisations. Thebusiness issues that are in focus in the report include the competition of an organisation alongwith the resource and competency that exists within the organisation. For the purpose of thereport, Wesfarmers, a reputed retail company in Australia have been taken into consideration.The issues stated briefly and the analysis is done using scholarly theories. For conducting theanalysis of the competition in the retail, market of Australia, Porter's five forces have beenanalysed. It has been seen from the analysis that Wesfarmers face a high threat from therivals such as Myers and Woolworths and from the buyers. The internal analysis containedfindings of the resources and competencies of the company. SWOT analysis is conducted inorder to identify the resources and the opportunities that can be received by the company.Recommendations are provided in order to mitigate threats. The proper use of the marketingteam and communication with the customers can help Wesfarmers to mitigate the threats thatexist in the business.
BUS301 Integrated Business Management Project_2
2INTEGRATED BUSINESS PROJECTTable of contentsBackground of the company and topic.......................................................................................3Issues being analysed.................................................................................................................4Analysis of the issues.................................................................................................................5Recommendation......................................................................................................................11Future scope.............................................................................................................................12Reference..................................................................................................................................13
BUS301 Integrated Business Management Project_3
3INTEGRATED BUSINESS PROJECTBackground of the company and topicWesfarmers Limited is one of the leading retail company located in Australia. Theheadquarters of the company is located in Perth, Western Australia. The company deals withnot only providing retail facilities to the customers but also provides fertilisers, chemicals andindustrial safety products. The company was established in 1914 and currently is popular onan international basis. The areas served by the company include Bangladesh, Ireland, NewZealand and the United Kingdom. The previous year saw Wesfarmers gain financial revenueof AUS$465.98. This helped the company in overtaking BHP Billion as the leading companyin the Australian market. Wesfarmers is considered as the largest private employer in thecountry. It has been reported that the company has over 205,000 employees working acrossvarious sectors on an international basis. Wesfarmers is a conglomerate has variouscompanies in its subsidiaries such as Coles, Kmart and so on (Wesfarmers.com.au, 2017).The report analyses the type of industry and competitors that exist in this type ofindustry. According to He, Zha & Li (2013), the analysis of the competitors is an importantfactor that every manager needs to consider before setting up a business. The type of industrydetermines the level of competitors it may attract depending upon the preferences of thepeople. Apart from this, another topic that the report analyses are the global resources andcapabilities that the company possess in order to gain a competitive advantage. Maintenanceof proper resources can help an organisation to undertake decisions that add as a competitiveadvantage for a company. The report focuses on these topics and the analysis of the topicsrelated to Wesfarmers. The competitors, resources and capabilities of the retail industry, aswell as Wesfarmers, are analysed in order to understand the significance of the chosen topic.
BUS301 Integrated Business Management Project_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Information and communications Technology
|12
|2107
|35

BUSM3125 - Strategic Management of Woolworth Supermarket: Assignment
|15
|3812
|422

Analysis of Wesfarmers' Expansion into the German Market
|14
|4108
|396

Strategic Management: Analysis of Wesfarmers, Coles, and Woolworth
|13
|2896
|306

Company Analysis: Wesfarmers
|11
|2867
|458

Business & operating activities, Finances and Financial Performance of Woolsworth (DOC)
|12
|2597
|53