Tourism Industry in France, Canada, and New Zealand
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This section provides a brief overview of the tourism industry in France, Canada, and New Zealand, including their economic impact, employment generation, and contribution to GDP.
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Running head: ECONOMICS FOR MANAGERS Economics for Managers Name of the Student Name of the University Course ID
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1ECONOMICS FOR MANAGERS Table of Contents Question 3..................................................................................................................................2 France.....................................................................................................................................2 New Zealand..........................................................................................................................2 Canada....................................................................................................................................3 References..................................................................................................................................4
2ECONOMICS FOR MANAGERS Question 3 In the global tourism market three nations holding important position are France, Canada and New Zealand. This section provides a brief overview of tourism industry in the three selected nations. France Tourism in France is one major industry. It is the leading tourist destination of world. It is located at the heart of western Europe with bordered by large countries like Germany, Italy, Belgium, Spain, Switzerland and UK. Another advantage of France that helps in tourism growth of France is that it has the second busiest airport in Europe named Paris Charles de Gaulle airport. Additionally, France also has dozens of other international airports that helps in large number of tourists’ arrival in France (Robinson & Picard, 2016). In France, tourism is considered as a strategic sector. The industry has huge economic impact in terms of itscontributionin grossdomesticproduct, employmentgenerationand balance of payment. The percentage share of tourism in French GDP is 7%. The industry secures more than two million direct and indirect jobs in the nation along with generating a positive trade balance of 10 billion Euros. It is the responsibility of French tourism development agency to promote growth of tourism industry in France (diplomatie.gouv.fr 2018). New Zealand In New Zealand, tourism industry is the largest export industry earning huge amount of foreign exchange. More than 7.5 percent of national workforce is directly employed in the industry. In 2017, total expenditure in tourism was recorded to be $34.7 billion. This marked increase by nearly 12.2 percent compared to the previous year. There is also a significant increase in international tourism industry which grew by 17.1 making a notable contribution to export of goods and services (Tourismnewzealand.com. 2018) The direct contribution of
3ECONOMICS FOR MANAGERS tourism industry to Australian GDP is nearly $12.9 billion accounting 5.6 percent of nation’s GDP. When considered in terms of indirect value added of tourism industry, it adds to nearly $9.8 billion which constitute 4.3 percent of the GDP. Additional contribution of tourism industry in the economy is in terms of government revenue. Total revenue generated by tourism roughly equals to $2.8 billion. For New Zealand tourism industry, Australia offers the largest tourism market. The industry is significantly benefitted from inflow of Australian tourist with number of visitors each year being more than 1.18 million (Tsui, 2017) The second largest tourism market for New Zealand is China. Number of visitors from China each year amounts to 222,000. Canada Canadahasaconsiderablylargeinternationalanddomestictourismindustry. Beautiful landscapes, welcome to diversified culture and rich history had made Canada’s tourism industry to a world-class industry. Every day a large number of tour operators, hoteliers, restaurant and retailers and owners of small tourism businesses welcome thousands of tourists arrived from different parts of the world (Ic.gc.ca. 2018) The hardworking Canadians related to tourism industry in Canada increase popularity of Canada’s tourism market in the global market. Tourism is considered as a vital part of Canada’s economy. It is the largest service exporters accounting 2 percent of GDP. Several people in Canada depends on different jobs directly or indirectly associated with tourism.One in every 11 Canadian jobs is related to tourism. Over 1.7 people in Canada are employed in the industry. In 2016, revenue to the industry from international and domestic tourists are $20 billion and $72 billion respectively. Tourism builds connection from people to people, support exchange of cultural, helps to expands opportunities for trade and foreign direct investment. The Tourism Industry Association of Canada designs policy to ensure a sustainable growth of tourism
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4ECONOMICS FOR MANAGERS (tiac-aitc.ca 2018). The three key areas that are in particular focus are Marketing, Access and Product. References Diplomatie.gouv.fr.,2018.AtoutFrancetourismdevelopmentagency.[online]France Diplomatie::MinistryforEuropeandForeignAffairs.Availableat: https://www.diplomatie.gouv.fr/en/french-foreign-policy/tourism/the-action-of-maedi-in- promoting/atout-france-tourism-development-agency/ [Accessed 8 Jan. 2019]. Ic.gc.ca., 2018.Canada's Tourism Vision - Canada's Tourism Vision. [online] Ic.gc.ca. Available at: https://www.ic.gc.ca/eic/site/095.nsf/eng/00002.html [Accessed 8 Jan. 2019]. Robinson,M.andPicard,D.(Eds.).,2016.Emotioninmotion:Tourism,affectand transformation. Routledge. Tiac-aitc.ca., 2018.Tourism Industry Association of Canada - About Canada's Tourism Industry.[online]Tiac-aitc.ca.Availableat:https://tiac-aitc.ca/advocacy_overview.htm [Accessed 8 Jan. 2019]. Tourismnewzealand.com.,2018.Abouttheindustry.[online]Tourismnewzealand.com. Availableat:https://www.tourismnewzealand.com/about/about-the-industry/[Accessed8 Jan. 2019]. Tsui, K.W.H., 2017. Does a low-cost carrier lead the domestic tourism demand and growth of New Zealand?.Tourism Management,60, pp.390-403