Challenges Faced by Ritz during Covid-19: A Study

Research proposal

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Background..................................................................................................................................4
Aim and objectives......................................................................................................................5
Research questions.......................................................................................................................5
Rationale......................................................................................................................................5
LITERATURE REVIEW................................................................................................................6
Introduction..................................................................................................................................6
Theme 1: Trends of hospitality industry during Covid-19..........................................................6
Theme 2: Different challenges faced by Ritz during and post Covid-19....................................7
Theme 3: Impact of challenges faced by Ritz during Covid-19 upon company’s overall
performance.................................................................................................................................8
Conclusion...................................................................................................................................9
RESEARCH METHODOLOGY..................................................................................................10
Research type.............................................................................................................................10
Research approach.....................................................................................................................10
Research philosophy..................................................................................................................10
Data collection...........................................................................................................................10
Data analysis..............................................................................................................................11
Sampling....................................................................................................................................11
Ethical consideration.................................................................................................................11
Limitation..................................................................................................................................12
Reliability and validity..............................................................................................................12
Time plan...................................................................................................................................12
Potential outcomes.....................................................................................................................13

REFERENCES..............................................................................................................................14
Topic: To investigate the challenges faced by companies operating under the hospitality
industry during Covid-19: A study on Ritz.
INTRODUCTION
Background
Covid-19 affected the entire industries in negative manner and most of the companies
faces struggle to revive back to their original position. Among all industries, hospitality industry
affected the worst because of shut down and ban on travelling. That is why, top hotels and
restaurants closed their business and this in turn causes adverse impact upon the overall business
performance. Dube, Nhamo and Chikodzi (2021) also stated that pandemic change the overall
strategies and encourage hotels and other accommodation service providers to invest upon new
and quick methods that assist to improve the performance. Looking towards 2019, people freely
move and there are no restrictions over traveling, neither companies have pressure to focused
upon online bookings nor to adapting any technologies. However, there is a completely different
phase identified from 2020 onwards which includes delivery and contactless self-service,
digitalized guest experience etc. Therefore, it is necessary to examine range of challenges
incurred under hospitality industry because it affect the customer base as well as its financial
performance in opposite manner.
Altuntas and Gok (2021) shared their views that pandemic also encourage hotels and
other companies operating under hospitality industry to use automation and technology that
enhance customer base and improve the business operations. Like, cloud based services and
integrated solutions assist the business to improve the financial services and enhance the number
of tourists.
The chosen firm for this study is Ritz which is deal under hospitality industry and
operating different locations to offer the best services to their guest at affordable rates. With the
help of present study, scholar will highlight the challenges faced by the hotels during pandemic
because customer changes their preference and buying decision by focusing upon sanitization

etc. Therefore, through the present study, scholar is able to determine the impact of challenges
over the overall performance of Ritz.
Aim and objectives
Aim: The aim of the study is to investigate the challenges faced by Ritz during Covid-19.
Objectives:
 To identify the trend under hospitality industry during Covid-19.
 To identify the different challenges faced by Ritz during and post Covid-19.
 To examine the impact of challenges faced by Ritz during Covid-19 upon company’s
overall performance.
 To recommend the effectual ways to overcome the challenges faced by Ritz.
Hypothesis
Null hypothesis (H0): There is no statistical difference between the challenges faced by company
and its overall performance.
Alternative hypothesis (H1): There is a statistical difference between the challenges faced by
company and its overall performance.
Research questions
Q1: What are the trends identified within hospitality industry during pandemic?
Q2: What are the challenges faced by the Ritz during and post Covid-19?
Q3: What is the impact of challenges faced by Ritz during Covid-19 upon company’s overall
performance?
Rationale
The reason for conducting the research on the specific topic is to analyze the challenges
faced by hospitality industry during Covid-19. This in turn recognized as a research issue
because there is a changing behavior of customers identified within hotels that might affect the
overall performance and creates many issues. So, with the help of present research, scholar will
able to highlight the list of challenges faced by the companies along with improvement areas.