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Effective Business Communication Doc

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Added on  2020-02-24

Effective Business Communication Doc

   Added on 2020-02-24

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Running head: EFFECTIVE BUSINESS COMMUNICATIONEffective Business Communication: AGCOStudent NameUniversity nameAuthor Name
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EFFECTIVE BUSINESS COMMUNICATIONTable of ContentsIntroduction......................................................................................................................................2Good Practices.................................................................................................................................3Organizational Communication...................................................................................................3Feedback as part of effective communication.............................................................................3Horizontal communication..........................................................................................................3Downward and Upward Communication....................................................................................4Communication in organizational change...................................................................................4Communication and organizational productivity........................................................................5Social media in business communication....................................................................................5Cross culture and language barrier..............................................................................................6Future Strategies..............................................................................................................................7The Cybernetics Theory for communication breakdown and timely communication................7The SMCR model to resolve feedback related issues.................................................................8Busch Cultural theory to resolve cross cultural conflicts............................................................9Socio-Linguistic Theory to overcome language barrier............................................................10Social media integration theory.................................................................................................11Conclusion and Implication...........................................................................................................11Reference.......................................................................................................................................13
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EFFECTIVE BUSINESS COMMUNICATIONIntroductionEvery organizational structure is based upon few important aspects like products,services, infrastructure, investors and employees and productive communication among them. .AGCO Corporation is a significant example of successful organizational structure. Thedetermination and vision of Robert Ratliff guided the company to grow as an internationallyrecognized brand with 14 product lines (Agcocorp.com, 2017). AGCO is one of the largestagricultural equipments manufacturing companies in the world. This multinational manufactureroperates in countries like Australia, Oman, Vietnam, India and Nigeria. The agriculturalequipments produced by the company covers a large amount of local and global market. Thecompany serves to 1 million consumers globally and there are 8000 employees working for thecompany. However the past organizational success has been greatly affected by various interorganizational communication challenges it has been experiencing recently. The report tries to identify the challenges like the timely communication among the employeesand the customers, the breakdown of front line communication and vice versa from theleadership to the employees. The management is also facing difficulties in receiving effectivefeedback from the customers and partners to improve the services and product quality,understanding and communicating in local languages, the cross cultural conflicts, implementingdigital advancements in certain business areas and effectively using social media in themarketing. The identifying and analysis of the problems will help the management to findsolution to prevent such issues and improve their productivity.
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EFFECTIVE BUSINESS COMMUNICATIONGood PracticesThe following section will be focusing on various existing literature in order to identifyand understand the need and success of effective communication in the organizational structure. Organizational CommunicationAccording to Shockley-Zalabak (2014) the organizational communication is a continuousprocess that works in various levels like the intra-individual level. The communication isexpressing one’s ideas and makes others understand those. The organization works successfullyif the communication among the various departments and employees are active and effective. Inorder to act the communication effectively the time matters. Feedback as part of effective communicationPeter (2015) explains that effective communication works two ways. It is not just that thesender sends information and receiver receives it, it also includes the receiver’s giving feedbackas the sender intended. If the receiver fails to decode the sender’s message within the informationit results in an ineffective communication. The feedback helps the communication to achieve theexpected result. The transaction of ideas between the sender and receiver in written or oral formand guides the communication in way that the receiver gets the message in a way that the senderintended (Guffey & Loewy, 2010). Horizontal communicationBanihashemi (2011) states that the relationship, based on the effective communication ischanneled from the top management to all departments. He believes that effectivecommunication is a basic requirement for active organizational function. The organizationsbuild coordination and integration in various parts of the organization through effective
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