Effective Business Communication for Australian Beauty Pro in China

Running Head: Effective Business Communication
Beauty Pro
Effective Business Communication

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Table of Contents
Introduction......................................................................................................................................2
Significance of effective intercultural communication................................................................2
Purpose and structure of report....................................................................................................2
Analysis of current situation............................................................................................................3
Different cultural values and etiquettes.......................................................................................3
Direct versus indirect styles of communication...........................................................................4
Different cultural norms of decision making...............................................................................5
Conclusion.......................................................................................................................................6
Recommendations............................................................................................................................6
Removing cultural barriers...........................................................................................................6
Improve negotiation skills............................................................................................................7
Encouraging diversified workforce..............................................................................................8
References......................................................................................................................................10

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Introduction
Australian Beauty Pro is a multinational corporation engaged in production and distribution of
organic cosmetic products. Head office of the organization is situated in Brisbane, Australia.
Organization has developed its effective image in the overseas market also as their products are
quite effective in comparison to the other beauty products (Australian Beauty Pro, 2017).
Organization is also planning to expand its business in other parts of the globe and with regards
to this; they have outsourced the marketing research activity to the professionals in order to
extract appropriate and relevant data as per the organizational functionalities. Organization also
operates in China and there, organization has appointed a country manager in order to regulate
the functionalities of organization in China along with determining the conditions of Chinese
market, buying behaviour, consumer’s requirements and their preferences in order to produce
appropriate products which could fulfil the target audience’s demands and wants. While
executing the managerial functionalities, the new appointed country manager found that
organization is facing several issues and challenges in relation with intercultural communication.
These challenges are affecting organizational performance and with regards to mitigating those
challenges, new appointed manager has discussed with the other two Australian based managers
to reach to the appropriate conclusions through which appropriate measures could be adopted for
the motive of resolving challenges as well as to enhance organizational performance.
Significance of effective intercultural communication
With the effect of globalisation in business markets, organizations have evolved their method for
executing their tasks. Numerous opportunities arises with the effect of globalisation and these
opportunities are directing organizations to set up their businesses in the international market for
the objective of overall development, sustained growth as well as for the objective of enhancing
organizational performance. With regards to this, multinational corporations look forward for
skilled, flexible and those candidates who could adjust themselves with other people different
background, moral values and different cultures along with applying their skills, tactics and KPIs
for the objective of enhancing organizational performance in the international market (Bakar,
Walters & Halim, 2014).

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Culture has a huge impact over business’ performance, although, candidates from different
cultural background are effective for organization but cultural implications are critical for
succeeding in the international context. For improving intercultural communication skills,
organization needs to adopt certain measures such as removing cultural barriers for encouraging
creating diversified workforce, improving negotiation skills, etc.
Purpose and structure of report
The report will be forwarded to the CEO of the organization and with regards to this; this report
will focus over significance of effective intercultural communication, analysis of the current
situation faced by the organization under which challenges faced by the employees will be
discussed. With regards to those challenges, next part of the report will discuss recommendations
in relevance to the measures which could be adopted for the objective of resolving those issues
along with enhancing organizational performance (Bird & Mendenhall, 2016).
Analysis of current situation
Australian Beauty Pro is performing exceptionally well in the Australian and other overseas
markets. With the objective of expansion and growth, organization has set up its business in
Chinese market but due to different cultures, organization is facing intercultural challenges
which are ultimately affecting organizational performance. Newly appointed country manager
has decided to develop a report by taking suggestions from two other Australian-based managers
in the organization in order to ask the CEO of organization to approve the measures for removing
the cultural challenges faced by the organizational employees. Following challenges are being
faced by the organization in Chinese market:
Different cultural values and etiquettes
People from different culture, values and etiquettes are considered as beneficial for organization
as it helps in creating cultural diversity at workplace which ultimately enhances organizational
performance; boost up the productivity of organization. On the other hand, diversified cultural
workforce also leads to generate conflicts amongst the employees which also affect the teams’
performance at workplace (Campus Compact, 2016).