Effective Business Communication

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Effective Business Communication
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Effective Business Communication
Contents
Introduction................................................................................................................ 3
Literature review........................................................................................................ 4
Communication challenges........................................................................................ 5
Enron-...................................................................................................................... 6
Blackberry............................................................................................................... 6
British Petroleum..................................................................................................... 7
Star Princess Cruise Lines....................................................................................... 7
Thai Airways............................................................................................................... 7
Future Strategies........................................................................................................ 7
Unique Cultural factors............................................................................................... 7
Language barriers...................................................................................................... 8
Under development in digital and social media platforms.....................................................8
Suggestions................................................................................................................ 8
Lasswell’s model..................................................................................................... 8
Cross-cultural practices model................................................................................9
Conclusion & Implications........................................................................................ 10
References............................................................................................................... 11

Effective Business Communication
Introduction
The term is concerned with the transferring or sharing of information within the business
corporation so as to attain the organizational benefits. This process of exchange of information is
executed between the employees within the business entity and also who are connected to the
firm. This mechanism can also be termed as the communication which has been carried out so as
to execute promotion of the products and services (Akam, 2011). This type of communication is
specifically concerned with the general transfer of information or data which involves business
operations and functionalities. And hence the general transfer or exchange of data between the
two parties or business entities can be termed as the process of business communication. The
concept has been considered as a crucial task for the business corporation and also plays a
significant role in each and every business operation and functionalities. It aids in managing and
maintaining the data which is empirical for the success and growth of a business. An effective
business communication aids the business organization in developing a business oriented
structure and also it motivates the workforce to bring innovative and creative ideas so as to
accomplish the goals and objectives. The communication process is the connecting bridge which
links or connects all the hierarchy within the organizational structure. It provides the varied
range of aids and options to the employees so as to build relations with each other and also from
the upper-level staff. On the basis of the given scenario, the business organization is operating its
business activities for providing agricultural equipment's (Aula 2014). The business entity is
headquartered in Australia and also operates in India, Oman, Nigeria, and Vietnam. The below
executed is the report, which has been analyzed and focused on the effective communication
process which can be utilized by the business organizations for facilitating the business.

Effective Business Communication
Literature review
On the basis of the conducted research, bringing enhancement in the efficiency and
effectiveness has been considered as one of the key roles of the communication process for a
business corporation. The communication process, if executed in an effective manner will aid in
developing the goodwill and brand equity of the business corporation. A unique and distinct
image will be build which will enable the business entity in sustaining in the competitive
business environment (Azziz 2013). Effective communication maintains a high level of
transparency within the organizational structure and which will enable the business organization
in attaining the desired goals and targets. Moreover, it is of very much essential for executing an
evaluation of the adopted models or communication strategies. The best example of the
utilization of the communication process is, the superior authorities can assign the task to their
team members by making use of internal communication mechanism adopted by the business
corporation. An effective communication strategy can be developed after considering the views
and ideas of all the employees within the business corporation. And the same can be considered
as the most relevant and effective means for attaining the desired business goals and targets. In
order to adopt the business communication strategies, the plan development team of the business
entity is required to execute a detailed research over the organizational structure and the culture
(Barrelas, 2010). It has also been noted that the communication process also enables the business
corporation to solve the queries and issues of the clients and provide solutions over the same and
this will increase the satisfaction level of the consumers. A higher level of satisfaction of the
clients presents a high brand loyalty and strong goodwill. There will be an establishment of
better and strong bonds with the stakeholders which will also be proven beneficial for the
business entity as stakeholders are considered as very much significant in the execution of most
of the operations of the business corporation. Effective communication plays a crucial role in
bringing an enhancement in the sales and profits graphs which dictates the growth and success of
a business entity. It is also very much essential for the business corporation to be aware of the
needs and wants for a communication system. It has been observed by the author that, the type of
communication process depends on the organizational structure under which the business
corporation is operating its business activities and functionalities.