Effective Business Communications

Running head: EFFECTIVE BUSINESS COMMUNICATION
Effective Business Communication
Name of the student:
Name of the University:
Author Note:

1EFFECTIVE BUSINESS COMMUNICATION
Introduction
Communication has an essential role to play in any business organization. Clarity in
communication in all levels of the organization will ensure the effectiveness of the
organizational performances and success. Irrespective of any industry in which a business
organization operates, it is essential to ensure good and positive communication (Austin &
Pinkleton, 2015). This assignment highlights a multi-national business organization, that
operates in various countries such as Australia, India, Oman as well as Nigeria. This business
organization manufactures agricultural equipments and distributes it to the local as well as the
international clients. The organization is a big one, with more than 8000 employees, in the five
countries (Beamer & Varner, 2011). The customer base of the multi-national organization is
huge. They have more than 1 million customers, all over the world. However, in the recent years,
the company has been facing various communication issues. The challenges included lack of
timely communication with the clients, along with communication breakdown from the top
management, as well as from the lower level employees (Brownell, 2015). The communication
issues also encompassed taking feedback from the clients, communication using the local
languages (Suter et al., 2009). Cross-cultural issues as well as lack of adequate development in
the digital literacy were also some of the major communication issues, faced by the multi-
national company. This assignment highlights some of the good practices of communication, in
business organizations, in order to ensure that the organizational operations are successfully
completed. Moreover, various strategies are proposed that could be used by the business
organization, in order to ensure the mitigation of such communication issues. The implications of
the effectiveness of the communication and the mitigation of the issues will also result in the
successful enhancement of the organizational performances.

2EFFECTIVE BUSINESS COMMUNICATION
Good practices
Communication is one of the most essential activities that need to be carried out by any
business organization (Grunig & Dozier, 2013). Communication is essential in the business
organizations to ensure that the information is circulated among the various levels of the
employees smoothly (Brownell, 2015). With lack of communication, the employees of the
business organization will lack in knowledge and information, and will not have an idea, what is
to be done, in order to fulfil the organizational goals (Beamer & Varner, 2011). Communication
issues are common in business organizations. However, the best practices, which are followed by
various other organizations, include the following strategies.
1. Abiding to the 7 c’s of communication
It is important that the employees of the business organization abide the 7 c’s of
communication. The 7 c’s of communication are:
 Completeness- Communications in business organizations has to be complete. This
highlights the fact that all the information that needs to be conveyed has to be done. All
the relevant information has to be furnished, in order to ensure that the communication is
complete (Dolan, 2017). Complete communication internally, among the employees, as
well as with the clients, ensure the enhancement of the organizational goals (Moscardo,
2009). Moreover, a complete communication also ensures additional information is also
conveyed, thus leaving no scope of doubt in the listener’s mind (Eisenberg, 2014).
Incomplete communication triggers confusion as well as conflicts over sharing
incomplete information (Henderson, Stackman & Lindekilde, 2016).

3EFFECTIVE BUSINESS COMMUNICATION
 Conciseness- In order to ensure that effective communication is carried out, the other
business organizations ensure concise communication. This highlights that the
communication is made effectively, in the least possible way, so that redundant
information in not communicated. Sharing of unnecessary information results in
redundancy, and triggers confusion (Henderson, Stackman & Lindekilde, 2016).
Conciseness is essential for ensuring effective communication. It is time saving, as well
as cost saving (Moscardo, 2009). Moreover, it conveys the exact message, thus mitigating
the chances of confusion. Concise message is not repetitive and hence is more
comprehendible to the recipient.
 Consideration- Being considerate is implemented by the business organizations that
ensure effective business communication. Being considerate means understanding the
situation that the other person is going through (Austin & Pinkleton, 2015). Before
communicating, it is essential to understand the background and the mindset of the
person (Eisenberg, 2014). While communicating, it is important that the recipient or the
audience be not harmed by the communication (Brownell, 2015). Moreover, the
communication should not harm the sentiments of the ones, being communicated with.
 Clarity- Clarity in communication includes being specific about the communication.
Clarity includes emphasising on specific messages that are being communicated, in order
to mitigate confusion (Fallowfield & Jenkins, 2009). Lack of clarity in communication
will give rise to confusion. Clarity of thoughts will enhance the meaning of the messages
being transmitted, along with increasing the chances of effective work.
 Concreteness- Concrete communication includes being particular about the transmission
of the messages, along with reducing being fuzzy (Ulmer, Sellnow, & Seeger, 2013).