Effective Business Communication: El Jannah Charcoal Chicken and Red Rooster Case Study

This report analyzes the importance and execution of Effective Business Communication strategy by analyzing the case study of El Jannah Charcoal Chicken and Red Rooster. It discusses the nature of communication, types of effective business communication, and the reasons why communication strategies are important. The report also includes the subject of business communication, course code, course name, and university name.

Running Head: EFFECTIVE BUSINESS COMMUNICATION
EFFECTIVE BUSINESS COMMUNICATION
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR’S NOTE

1EFFECTIVE BUSINESS COMMUNICATION
EXECUTIVE SUMMARY
The Effective Business Communication is an important aspect for any business and the emphasis
on communication yields positive results for any organization in the long run. The purpose of
this report is to analyse the importance and the proper execution of the Effective Business
Communication strategy by the two companies- the El Jannah Charcoal Chicken and the Red
Rooster company and how these two companies effectively and efficiently uses the Effective
Business Communication strategy to increase their revenues and generate more profits. The
report analyzes the importance of the Effective Business Communication strategy and the
various aspects of communication.

2EFFECTIVE BUSINESS COMMUNICATION
Table of Contents
INTRODUCTION...........................................................................................................................3
DISCUSSION..................................................................................................................................4
THE EL JANNAH CHARCOAL CHICKEN.............................................................................4
THE RED ROOSTER COMPANY.............................................................................................4
THE NATURE OF COMMUNICATIONS................................................................................5
THE TYPES OF EFFECTIVE BUSINESS COMMUNICATION.............................................7
REASON WHY THE COMMUNICATION STRATEGIES ARE SO IMPORTANT..............8
CONCLUSION..............................................................................................................................11
BIBLIOGRAPHY..........................................................................................................................12

3EFFECTIVE BUSINESS COMMUNICATION
INTRODUCTION
The effective business communication is an important aspect of any organization or
enterprise. The two companies, El Jannah Charcoal chicken as well as the Red Rooster restaurant
chains are two of the major restaurant chains and eateries in Australia. Both these enterprises
focus on the important aspects of establishing an efficient communication system amongst the
employees and the customers. The importance of communication system enables the enterprises
to successfully implement the strategies and the plans of the organization. The proper execution
of the communication systems in the business yields extremely good results for the organization
in the long run. The Effective Business Communication strategy can be efficiently utilized if the
company implements the policy to train the employees so that their communication skills can be
further enhanced. The assignment deals with the issue of Effective Business Communication and
analyses the topic from the experiences of the two companies – the El Jannah Charcoal Chicken
and the Red Rooster Restaurant and analyzes how the two restaurants utilize the Effective
Business Communication in their day to day running of the business. The report also mentions
about the significance of the Effective Business Communication strategy as well as the
drawbacks of implementing a poor Effective Business Communication strategy.

4EFFECTIVE BUSINESS COMMUNICATION
DISCUSSION
THE EL JANNAH CHARCOAL CHICKEN
The El Jannah company provides Lebanese food to the people and specializes in the
charcoal chicken franchise. The El Jannah company was established in 1998 by the couple,
Andre Estephan and his wife Carole Estephan. They inaugurated the restaurant at Granville and
they later opened another branch at Punchbowl. They emphasized on the fact that this eatery will
provide a chance for the companies to make the people of different cultures interact with each
other and indulge in the exchange of cultures amongst themselves. The El Jannah charcoal
chicken promises to provide the best available charcoal chicken for the Australian people.
THE RED ROOSTER COMPANY
The Red Rooster is the name of an Australian fast food chain of restaurant and eateries. It
was established in 1972 and provides roasted chicken to the people. The products served
includes a range of whole roasts, wraps, burgers as well as fish and lamb related products, salads,
beverages and desserts. The company is owned by the Craveable Brands company and is present
across the Australian states except for Tasmania. The first store of the Red Rooster company was
established by the Kailis family members. There are over 360 Red Rooster eateries across
Australia as of late 2012. The Red Rooster company focuses in smart marketing strategy and
efficiently marketed itself by running an ad campaign stating the Americans don’t have the Red
Rooster in the United States of America. This instantly caught the imagination of the people and
Red Rooster became an instant hit among them. This efficient marketing strategy as well as the
communication skills of the employees of the company are the reasons why the company is
earning huge revenues and profits.

5EFFECTIVE BUSINESS COMMUNICATION
THE NATURE OF COMMUNICATIONS
The business of any and every company depends on the aspects of communication which
are followed in the organizations. Every company has a certain level of objectives which are to
be achieved by the companies or the organizations. The objectives can be achieved by
emphasizing on the co-ordination and the exchange of information, facts, ideas as well as
opinions amongst themselves. The communication aspect of the companies have been described
by many writers and thinkers as the intercourse by words, letters and messages in a way such that
the organization members share the meaning and the understanding of the concepts with each
other. The process of communication involves the exchange of information among the various
people in the organization such that the exchange is done in a continuous way and that the
process is based on listening and understanding the needs and demands of the members
involved1. The inability of the member to understand the thoughts of the other person is due to
the discrepancy in the communication process of the communicator. The inefficiency in the
communication process can lead to the failure in understanding the demands of the customer as
well as the inability to serve the demands of the clients and the customers2. This will lead to the
company getting negative reviews by the customers and the clients and this will lead to the
company earning negative returns on investment and the revenues will start falling as a result of
the failure to comply with the requirements of the customers and the clients. Communication is
an important element in any business enterprise and the importance of communication has
gradually increased over the years. The important aspects of communication in management
include-
1 Murphy, M., 2014. Skills for Effective Business Communication: Efficiency, Collaboration, and Success.
2 Mai, R. and Hoffmann, S., 2014. Accents in business communication: An integrative model and
propositions for future research. Journal of Consumer Psychology, 24(1), pp.137-158.

6EFFECTIVE BUSINESS COMMUNICATION
1. Communication helps in the achievement of co-ordination: The business firms are established
with the intent to satisfy the needs and demands of the customers so that the business can
generate enough revenues. The efficiency of the workers can be determined by allotting them
duties based on the division of labor and specialization. The efficient business communication
skills enable the workers and the employees to coordinate amongst themselves so that the work
is done efficiently.
2. Establishes smooth functioning of the work: Better communication skills enable the enterprise
to function smoothly. The co-operative actions of the people employed in the enterprise work in
a manner so as to achieve the objectives of the enterprise, thus making the process of doing
business easier and smooth3.
3. Communication increases the efficiency of managing the enterprise: Communication assists
the manager to perform efficiently in their duties and facilitates the manager to increase the
efficiency.
4. Communication assists in decision-making: The decision-making aspect of the management
as well as the effective implementation can be facilitated by the incorporation of an efficient
communication system by the enterprise4. The execution of the decisions can be carried out in a
much better way by encouraging an effective and efficient communication system amongst the
employees and the managerial bodies.
5. Communication assists in making the employees perform effectively and efficiently- the better
communication skills of the company makes it easier for the employees to understand the
3 Cenere, P., Gill, R., Lawson, C. and Lewis, M., 2015. Communication Skills for Business Professionals
7. Cambridge University Press.
4 Reed, K., Goolsby, J.R. and Johnston, M.K., 2016. Extracting meaning and relevance from work: The
potential connection between the listening environment and employee’s organizational identification and
commitment. International Journal of Business Communication, 53(3), pp.326-342.

7EFFECTIVE BUSINESS COMMUNICATION
demands and requirements of the job and helps them to perform efficiently and effectively
according to the job requirement 5.
THE TYPES OF EFFECTIVE BUSINESS COMMUNICATION
The business of any and every company depends on the aspects of communication which
are followed in the organizations. Every company has a certain level of objectives which are to
be achieved by the companies or the organizations. The objectives can be achieved by
emphasizing on the co-ordination and the exchange of information. The achievement of the
goals and the objectives can be done by the proper implementation of setting up an effective
communication process in the enterprise which will lead to the sharing of information in a much
efficient and transparent manner. The El Jannah Charcoal chicken restaurant emphasizes on the
three levels of enhanced communication aspects. These are 1. Interpersonal communication 2.
Team communication and 3. Organization communication. The interpersonal communication is
the communication skills used by the employees and the workers to efficiently interact with each
other so that the work is done in a proper and efficient manner. The team communication is the
communication which happens between the employees and the support staff and the customer6.
The better the communication amongst the customers and the employees, the better the work is
done by the enterprise. The third aspect of the communication aspect of the company which is
the organization communication refers to the sharing of information across the different levels of
the enterprise. The more easily the information is passed between the different levels of the
5 Drucker, P.F., 2017. What Makes an Effective Executive (Harvard Business Review Classics). Harvard
Business Review Press.
6 Bargiela-Chiappini, F. and Nickerson, C.R., 2014. Writing business: Genres, media and discourses.
Routledge.

8EFFECTIVE BUSINESS COMMUNICATION
organizational hierarchies, the more successful the company is in executing the decisions and the
planning so that the enterprise can achieve the organizational goals easily 7.
The Red Rooster company on the other hand develops a framework to assess the
changing dynamics of the customer needs and requirements by maintaining a record of the
changing trends in the tastes and preferences of the customers by surveying the people and
asking them about the tastes and preferences. The people’s change in tastes and preferences are
then incorporated into the enterprise’s objectives and the Red Rooster makes those changes and
incorporates the new changes in the menu and the food served. The aspect of the people
becoming more health conscious has been noted and acknowledged by the Red Rooster company
and these change in the organizational designing has been possible because the company engages
the customer into a communication system and acknowledges the changes in the trends of their
tastes and preferences. The subtle changes made by the enterprise has enabled it to become one
of the most sought-after restaurant chain in Australia and has enabled the company to earn huge
revenues and profits.
REASON WHY THE COMMUNICATION STRATEGIES ARE SO IMPORTANT
The El Jannah company is efficiently able to utilize the communication skills both as the
interpersonal level as well as the organizational levels. At the interpersonal levels, the trained
and the experienced employees of the El Jannah enterprise maintain the communication with the
customers so that the needs and requirements of the customers can be addressed efficiently and
effectively8. The issues which arise because of the customer dissatisfaction are also addressed
properly and in a timely manner without any delay. This helps in maintaining a positive image of
7 Malhotra, N. and Ackfeldt, A.L., 2016. Internal communication and prosocial service behaviors of front-
line employees: Investigating mediating mechanisms. Journal of Business Research, 69(10), pp.4132-
4139.
8 Gallois, C., Watson, B.M. and Giles, H., 2018. Intergroup Communication: Identities and Effective
Interactions. Journal of Communication, 68(2), pp.309-317.

9EFFECTIVE BUSINESS COMMUNICATION
the enterprise in the minds of the customers and the clients9. The customers and the clients are
addressed by the customer service agents and any issue whatsoever or any suggestion to improve
the existing facilities and services are incorporated with the advice and suggestion of the
managerial authority. The Red Rooster company also focuses on the Efficient Business
Communication aspect and conducts a survey to engage the customers and take note of the
changing dynamics of the tastes and preferences 10. Any changes in the tastes and preferences of
the customers is incorporated immediately by the Red Rooster enterprise.
The strategy to focus on the effective business communication are very much important
for the enterprises because the proper implementation of the effective business communication
can yield extremely beneficial results for the enterprise in the long run. The Red Rooster
company has successfully managed to adapt the changing trends in the preferences of the
customers. The survey conducted by the enterprise showed that the people were preferring
healthier foods in comparison to the normal junk foods, so the enterprise changed the menu in an
efficient manner and introduced green leafy vegetable salads as one of the options in the menu
along with healthier fresh fruit beverages. This enabled the enterprise to lure in more customers
and thus generate more revenues and profits11. Any discrepancy in the communication process
can prove hazardous for the enterprise as without effective communication amongst the
employees and the customers or between the managerial authorities and the employees, there
will be difficulty in properly executing the designed plans to perfection 12. Also, without the
9 Chan, S.H.J. and Lai, H.Y.I., 2017. Understanding the link between communication satisfaction,
perceived justice and organizational citizenship behavior. Journal of business research, 70, pp.214-223.
10 Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective application of
new and classic methods. FT Press.
11 Druckman, J.N. and Lupia, A., 2017. Using frames to make scientific communication effective.
Handbook of the science of science communication, pp.13-31.
12 Mukherjee, B., Yaswi, A. and Das, A., 2018. Effective use of Language by Managers in Diverse
Workforce. Journal of Social Science Studies, 5(2), p.17.

10EFFECTIVE BUSINESS COMMUNICATION
communication amongst the employees and the customers, the enterprise will not be able to
understand the changing dynamics of the tastes and preferences of the customers and thus, the
enterprises will not be able to improve and innovate their services and products.

11EFFECTIVE BUSINESS COMMUNICATION
CONCLUSION
From the above analysis, the Effective Business Communication plays an important role
in establishing the success of any organization. The Effective Business Communication skills
have enabled the companies to set clear goals and objectives and have enabled them to execute
those plans and strategies in an effective and efficient manner. The success stories of the two
selected companies- the El Jannah Charcoal Chicken as well as the Red Rooster company shows
as to how important the Effective Business Communication skills are for any company. The
Effective Business Communication skills enables the employees of the organization to remain
motivated and this in turn increases their efficiencies. The increased efficiency and the
productivity of the employees enables them to commit little number of mistakes. Therefore, the
Effective Business Communication are extremely important for the business of any organization.
The proper implementation of the plans and strategies are dependent upon the Effective Business
Communication skills of the organization. The Effective Business Communication skills of the
organization enable the company to create a great relationship with the customers and this in turn
creates a customer base in the organization. These customer bases are loyal and remain a
constant source of motivation for the organization and help the organization in becoming a
brand.

12EFFECTIVE BUSINESS COMMUNICATION
BIBLIOGRAPHY
Bargiela-Chiappini, F. and Nickerson, C.R., 2014. Writing business: Genres, media and
discourses. Routledge.
Cenere, P., Gill, R., Lawson, C. and Lewis, M., 2015. Communication Skills for Business
Professionals 7. Cambridge University Press.
Chan, S.H.J. and Lai, H.Y.I., 2017. Understanding the link between communication satisfaction,
perceived justice and organizational citizenship behavior. Journal of business research, 70,
pp.214-223.
Drucker, P.F., 2017. What Makes an Effective Executive (Harvard Business Review Classics).
Harvard Business Review Press.
Druckman, J.N. and Lupia, A., 2017. Using frames to make scientific communication effective.
Handbook of the science of science communication, pp.13-31.
Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective
application of new and classic methods. FT Press.
Gallois, C., Watson, B.M. and Giles, H., 2018. Intergroup Communication: Identities and
Effective Interactions. Journal of Communication, 68(2), pp.309-317.
Mai, R. and Hoffmann, S., 2014. Accents in business communication: An integrative model and
propositions for future research. Journal of Consumer Psychology, 24(1), pp.137-158.

13EFFECTIVE BUSINESS COMMUNICATION
Malhotra, N. and Ackfeldt, A.L., 2016. Internal communication and prosocial service behaviors
of front-line employees: Investigating mediating mechanisms. Journal of Business Research,
69(10), pp.4132-4139.
Mukherjee, B., Yaswi, A. and Das, A., 2018. Effective use of Language by Managers in Diverse
Workforce. Journal of Social Science Studies, 5(2), p.17.
Murphy, M., 2014. Skills for Effective Business Communication: Efficiency, Collaboration, and
Success.
Reed, K., Goolsby, J.R. and Johnston, M.K., 2016. Extracting meaning and relevance from work:
The potential connection between the listening environment and employee’s organizational
identification and commitment. International Journal of Business Communication, 53(3),
pp.326-342.