International business of a company in terms of the situational analysis of host country

Running head: INTERNATIONAL BUSNESS EXPANSION PROPOSAL
INTERNATIONAL BUSNESS EXPANSION PROPOSAL
Name of the Student
Name of the University
Author Note

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INTERNATIONAL BUSNESS EXPANSION PROPOSAL
Executive Summary:
The purpose of the report is to present the scope of international business of a company. The
method of the report focuses on the market research of the new host market in terms of the
situational analysis of the host country in the international context and presents the opportunities
and risk in the same. The result of the research presents the favorable conditions for the company
for future business expansion in the specific chosen country. In addition, the report also discusses
some recommendations for the international business proposal of the company.

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INTERNATIONAL BUSNESS EXPANSION PROPOSAL
Table of Contents
Introduction:....................................................................................................................................3
Company Background:....................................................................................................................3
Business Proposal and the Chosen Company:.................................................................................4
Situational Analysis:........................................................................................................................4
PESTLE Analysis:.......................................................................................................................4
Food market of New Zealand and the scope of expansion:.............................................................6
Opportunities and Risks:..................................................................................................................6
Porter Five Forces:.......................................................................................................................6
SWOT Analysis:..........................................................................................................................8
Socio-Cultural Context:...................................................................................................................9
Financial status of International Trading:......................................................................................10
Recommendation:..........................................................................................................................11
Conclusion:....................................................................................................................................11
Reference:......................................................................................................................................13

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INTERNATIONAL BUSNESS EXPANSION PROPOSAL
Introduction:
International business entails the business transaction within two or more countries. The
international business is the process of business communication between two countries that
includes the transaction of service, goods, managerial knowledge, technologies and the capital
(Griffin and Pustay 2012). The international business also involves the export and import of the
business components. International business is often called the global business as it refers to the
global expansion as well as the boundaries. The growth of the international business is
determined by the several factors such as political, economical, and social and others (Dunning
2013). In addition, the country itself works as the factor for the determination of the business
growth and profit in the specific country. There are several challenges and considerations too
which can also be considered as the determining factors of the international business. However,
the following section of the report is based on an organization and the presents a proposal of the
future expansion of the same in other countries.
Company Background:
The Red Rooster is one of the major and popular fast food chains in Australia. This
family owned company was established in 1972. The company started to flourish from the year
1986. The parent company Craveable Brands owns and operates the company and presently the
Red Rooster has more than 360 stored in all over Australia and has more than 10,000 employees
(Red Rooster 2017). The company basically sells different kind of roasted chickens and the wide
range of food products of the company also includes fish, salads, beverages and desserts. Apart
from the wide product range the company also provides service that includes catering and home
delivery of orders.