Effective Business Communication: Fundamentals and Impact on Internal Communication in Organizations

Effective Business Communication 1
Introduction
Business communication and its effectiveness is a critical element towards the growth of any
organization. This essay throws light upon several business communication fundamentals that
were a part of the course. Communication is important to ensure high levels of customer
retention, employee retention, employee motivation, engagement and overall development of a
business’s culture. Through this essay, we have aimed to understand important topics learnt in
the course as well as specific topics that would have an impact in future career.
Section 1:
This section highlights upon significant topics learnt through every week in the duration of the
course.
Week 1 was the introduction and we learnt not only about the importance of communication but
also about the importance of ethical communication which must be honest, logical, clear and
respectful.
Week 2 taught us several interesting things that are a part of non-verbal communication. We
learnt about paralanguage which includes the elements that help in communicating using voice
but without using words.
Week 3: During the third week, we focussed on written communication. As a student, the most
important thing that I learnt was the art of making an effective resume and cover letter. We learnt
9 golden rules to ace the selection criteria for job requirements.
Week 4: This week taught us about academic writing and other forms of written communication
within the organization. Most importantly, we learnt about correctly referencing the work of
others that we include in our writings.
Week 5 helped in writing a reflection. This class was highly interesting as I was able to reflect
upon my own learning.

Effective Business Communication 2
Week 6 highlighted upon a verbal form of communication. The most important learning was that
as a speaker the foremost thing to do is to identify the purpose. This can be motivating,
informing, persuading or apologizing. But it is important to identify.
Week 7: During this week, we learnt about the face negotiation theory and how people from
different cultures attempt to protect their personalities in various situations.
Week 8: Here we learnt about internal communication within the organization and how
organizational structure and culture impact the same.
Week 9: This was the second last week which taught us about groups and teams, the process
which they follow and the phases of decision making within a group.
Week 10: The last week focussed on interpersonal communications that we have with our
friends, family members or peers. Most importantly I learnt about assertive communication and
its importance.
Section 2
During week eight, we studied about internal communication that takes place within an
organization. As much as it is essential for businesses to effectively communicate with its
external stakeholders, it is equally important for organizations to ensure competent
communication within the business as well. There are several factors that directly impact
organizational communication. This includes the organization’s structure and culture. The level
of complexity, formalization and centralization are elements of the organizations structure that
impact the communication that takes place within it (Quirke, 2017).
It has been noted that internal communication within a business significantly impact the level of
employee engagement in the organization (Karange, Johnston, Beatson & Lings, 2015).
Enhanced level of employee engagement in the business leads to long term employee retention
as well as improved organizational culture. Internal communication also significantly improved
relationships among employees.
(Mazzei, 2014) States that internal communication enables employees to learn better and develop
their skills. The training and development process for any employee becomes easier with